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Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it's not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger Games franchises, has struck a deal with AI startup Runway, the Wall Street Journal first reported and Runway confirmed in a press release. The arrangement will allow Runway access to Lionsgate's content library in exchange for a fresh, custom AI model that the studio can use in production and editing. The deal is similar to recent (and equally icky feeling) ones with publishing houses such as TIME and Dotdash Meredith, but it is the first of its kind for the film and TV industry. Vice chairman of Lionsgate Studio, Michael Burns, said that in recent months, he feared falling behind competitors without a step like this. "Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting edge, capital efficient content creation opportunities," Burns stated. He then claimed, "Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process." There's also the small matter that he expects the company will save "millions and millions of dollars" through this agreement. Whether that money will come out of creatives' paychecks is something we can only speculate about now, but it wouldn't be surprising. As for Lionsgate's new bedfellow, like many AI companies, Runway has faced accusations of pilfering content to train its system. A former employee came forward in July with alleged internal spreadsheets demonstrating that Runway used YouTube videos from the likes of Disney, Netflix and popular media outlets to train its Gen-3 model. A group of artists are also suing Runway and other players like Stability AI for copyright infringement, reports Artnet. The plaintiffs garnered a win in August, with California District Judge William Orrick finding they had reasonably argued these companies had violated the artists' rights.This article originally appeared on Engadget at https://www.engadget.com/ai/lionsgate-signs-a-deal-with-the-devil-an-ai-startup-151046341.html?src=rss
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Marketing and Advertising
Substack is adding a live video component to its newsletter service. In its announcement post, the company positioned this feature as providing real-time audience engagement for creators. At launch, the feature will only be available to people with Substack's Bestsellers badges, but the company said it plans to roll it out to all users in the coming months. Creators can begin live videos within the Substack app. As with written material on the platform, a creator can set whether the audience for a live video is everyone, all subscribers or paid subscribers. Any channel subscribers will be notified when a live video begins. There's also an option for collaboration, inviting other Substack members into the live broadcast. For now, only iOS users can issue invitations; Android users can accept an invite for now, and are slated to receive access to the full feature "soon." After a live broadcast finishes, a recording will be saved in post drafts so the video can be used in a future newsletter. There's also a clipping tool for light video editing tasks. Substack has been making a push to bring video content creators to its platform from TikTok, which doesn't seem like an obvious competitor to the company's existing offerings or an obvious match for the community it has cultivated. Emails are asynchronous communication that can be read whenever it's convenient, the polar opposite of must-watch-now live videos. The option to include recordings in newsletters is useful, but adopting the live viewing as a regular part of their Substack routine may be a big ask for current users. In short: there's no guarantee that the new feature will function well, or that most newsletter creators and readers are interested in engaging with video content.This article originally appeared on Engadget at https://www.engadget.com/apps/substack-a-newsletter-service-is-now-also-a-live-video-company-150004585.html?src=rss
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The rollout of Apple Intelligence will be fairly slow-paced, with Apple gradually adding new features and support for more languages over the coming months. The company has now confirmed support for several more languages as Apple Intelligence will be available in German, Italian, Korean, Portuguese and Vietnamese in 2025. Thats in addition to previously announced support for Chinese, French, Japanese and Spanish. Apple will initially offer Apple Intelligence in the US in English with the release of iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1 in October. As such, you wont have access to the tools immediately if you pick up an iPhone 16 when Apples latest smartphone lineup ships on Friday. The tools will be available in localized English in Australia, Canada, New Zealand, South Africa and the UK in December. Apple will also start rolling out the features in India and Singapore in English next year. Further language support is to be announced. There is one key thing worth noting as part of the Apple Intelligence rollout, however. Apple is not planning to broadly offer the tools in the European Union or Chinese mainland right away. So while youll be able to use Apple Intelligence in Portuguese or French, you might not necessarily be able to do so while youre in Portugal or France. Apple Intelligence will not currently work if you are in the EU and if your Apple ID Country/Region is also in the EU, Apple notes in a support article. If traveling outside of the EU, Apple Intelligence will work when your device language and Siri language are set to a supported language. Also, as things stand, Apple Intelligence wont work on phones bought on the Chinese mainland. Those traveling to China with an iPhone they bought elsewhere also wont have access to the tools if their Apple ID Country/Region is set to mainland China. Apple is hoping to bring Apple Intelligence to the EU and China, however. The company told TechCrunch that it's in talks with regulators in both markets over the issue. Apple is initially withholding the AI tools from the EU over concerns related to the Digital Markets Act. Update 9/18 10:41AM ET: Added a note that Apple is in discussions with the EU and China over Apple Intelligence. This article originally appeared on Engadget at https://www.engadget.com/ai/apple-confirms-expanded-language-support-for-apple-intelligence-in-2025-140548274.html?src=rss
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