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Matthew McConaughey filed trademark applications to prevent his likeness from being used by AI companies without permission, and the US Patent and Trademark Office has approved eight so far. According to the Wall Street Journal, the trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for a video of him standing on a porch, while another was for an audio recording of him saying alright, alright, alright, his signature catchphrase from the movie Dazed and Confused.Under the law, its already prohibited for companies to steal someones likeness to sell products. However, McConaughey is taking a proactive approach due to the nebulous rules around the use of someones likeness for artificial intelligence and whats considered commercial use involving the technology. His lawyer, Kevin Yorn, admits that they dont know how the court would decide if an offender challenges the trademarks. But theyre hoping that the threat of a lawsuit would deter companies from using McConaugheys likeness for AI in the first place. Actors have been trying to protect themselves from AI since the technology blew up, and it was one of the sticking points in the negotiations between SAG-AFTRA and Hollywood studios when the labor union went on a strike in 2023.McConaughey isnt anti-AI by any means: He is an investor in ElevenLabs and has partnered with the AI startup to create a Spanish version of his newsletter. He said in a statement sent to The Journal that he just wants to make sure that if his voice or likeness is ever used, its because he approved and signed off on it. We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world, he added.This article originally appeared on Engadget at https://www.engadget.com/ai/matthew-mcconaughey-fights-unauthorized-ai-likenesses-by-trademarking-himself-130000567.html?src=rss
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Tesla will stop selling its $8,000 Full Self-Driving (FSD) option and make it strictly a monthly subscription service after February 14, CEO Elon Musk announced on his X platform. Musk didn't reveal the price or why he's making the switch, though FSD is already available by subscription for $99 per month or $999 per year. The shift could be advantageous for buyers, particularly if they decide to dump their new Tesla or trade it in. It will also allow prospective owners to hedge their bets, as Tesla has overpromised on the feature since it was first announced. Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter. Elon Musk (@elonmusk) January 14, 2026 Full Self-Driving has never done what the name suggests as humans must constantly supervise the system and frequently take control. Because of that, it's more of a "driver assist" system and doesn't even qualify as Level 3 self-driving (conditional automation), let alone as a truly autonomous Level 4 or Level 5 category. Musk has been touting self-driving capabilities on Tesla vehicles since 2015, promising at the time "complete autonomy" by 2018. Branding for the system as "Autopilot" and "Full Self-Driving" has been called out as false advertising by consumer watchdogs and government for years, but so far, regulators have yet to take action. A California judge recently ruled that Tesla used "deceptive language to market Autopilot and recommended suspending Tesla's sales in the state for 30 days. However, the company has 90 days to comply and could still avoid punishment. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/teslas-full-self-driving-is-switching-to-a-subscription-only-service-120053137.html?src=rss
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The UK government has backtracked on a plan to require all workers to have a digital ID following a backlash. It will no longer be mandatory to register with the digital ID program to prove one has the right to work in the country, as the BBC reports.The government announced the now-scrapped digital ID requirement in September. "You will not be able to work in the United Kingdom if you do not have digital ID," Prime Minister Sir Keir Starmer said at the time. "It's as simple as that." The government still plans to fully transition to digital right-to-work checks by 2029, using the likes of biometric passports, as it seeks to do away with paper-based systems. Those are "open to fraud and abuse," a government spokesperson said. Officials have still not explained exactly how the digital ID program will work. The government originally framed digital IDs as a way to make it easier to identify immigrants who are working in the country without having the legal right to do so. It is now said to be focusing more on pressing home the message that digital IDs will help people access public services. A service called One Login will be part of the digital ID system this currently can be used for things like applying for a veteran card and canceling a lost passport. More than 12 million people have signed up so far. Another service called Wallet will let people store their digital ID on their phone. This would contain their name, date of birth, nationality, residence status and a photo.Almost 3 million people signed an official parliamentary petition to protest the introduction of digital IDs. "We think this would be a step towards mass surveillance and digital control, and that no one should be forced to register with a state-controlled ID system," the petition states. "We oppose the creation of any national ID system."This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/uk-scraps-digital-id-requirement-for-workers-105740207.html?src=rss
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Marketing and Advertising
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