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Some 68% of small business owners expect their marketing budgets to increase this year and 74% expect the time they spend on marketing to increase, according to recent research. Read the full article at MarketingProfs
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Marketing and Advertising
Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude that is Brief, Chill or Sweet. The Brief style will be exactly that: no small talk and no extra conversation. Chill is easygoing and seems to be inspired by caricatures of the surfer/stoner type, while the Sweet mode is almost aggressively perky and chipper. In the audio sample provided, when a user asks "Alexa, how's it going?" the Chill voice responds, "Lifes treating me well all systems are Zen and the digital universe is spinning in harmony." In contrast, the Sweet one replies, "Absolutely fantastic! Im radiating pure joy and ready to make your day incredibly amazing!"The three new personality styles will set alongside the standard Alexa.AmazonAmazon explained that the three personality styles are based on five metrics: expressiveness, emotional openness, formality, directness and humor. The company may release additional options with different combinations of those sliding scale traits in the future.For now, users can swap the assistant's vibe from the Alexa app or with the spoken command, "Alexa, change your personality style." Both approaches can also be used to swap back to the classic Alexa voice. All three personalities are available now for all Alexa+ customers.This article originally appeared on Engadget at https://www.engadget.com/ai/amazon-introduces-three-personality-styles-for-alexa-140000602.html?src=rss
Category:
Marketing and Advertising
Spotify is rolling out a new feature thats meant to make transitions in between tracks even smoother. If youll recall, the streaming service released the ability to create customized transitions within playlists in August last year. It gave people a way to create uninterrupted progressions and eliminate awkward silences between songs. Now, Premium users will be able to make sure the songs in their playlists flow seamlessly even further by reordering tracks based on their keys and BPM or beats per minute. The new feature can rearrange playlists with one tap. All paying users have to do is tap Mix on one of their playlists and then tap the Edit button. From there, they can scroll down to find the Smart Reorder option. Tapping Smart Reorder will automatically rearrange songs according to their keys and BPM without users having to do anything else. They just have to click Save so that the change to their playlist takes effect. Spotify says users have streamed over 220 hours of their mixed playlists since it introduced custom transitions last year. It also listed some of the most popular ones on the platform, including The Weeknds Wake Me Up transitioning into After Hours and Flo Ridas Low into Rihanns S&M.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/spotify-can-reorder-your-playlists-by-bpm-and-key-140000101.html?src=rss
Category:
Marketing and Advertising
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