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Nothing is launching a new device, the Phone 3a Series, on March 4. That's a year after the London-based company launched the Phone 2a, which is a budget version of the brand's Phone 2 model released in 2023. Nothing models with "a" in them are typically the less expensive versions of those without its Ear a earbuds are also cheaper than the Ear, for instance, but there's no Phone 3 for which the 3a would serve as a budget alternative. Most likely, the Phone 3a is simply named as such, because it would be in the same price range as the 2a that sold for at least $349 at launch. "For the (a) Series we have a different set of users," Nothing co-founder Akis Evangelidis said. "When people buy a smartphone some are looking for the greatest specs, they want the latest innovations and processors. Yet there are some other users that are equally excited about tech, but are happy with just a great user experience thats who the (a) Series is for. We're really focused on the core user needs in terms of camera, screen, processor, and of course design." If you want to be notified when Nothing unveils the Phone 3a on March 4 at 5AM ET, you can sign up to get an alert on the company's website. We'll, of course, keep you updated, as well. In addition to announcing the Phone 3a's upcoming launch, the company has also revealed that it has surpassed $1 billion in lifetime revenue since it was founded in October 2020, half of which Nothing earned in 2024. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/nothing-is-launching-the-phone-3a-series-on-march-4-150026313.html?src=rss
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Marketing and Advertising
What a difference a year makes. When Microsoft announced the Surface Pro 10 and Laptop 6 for Business last March, it almost seemed as if the company was giving up on the consumer PC market entirely. Of course, just a few months later, we got the new Surface Pro and Laptop Copilot+ systems, which was also the debut of Microsoft's AI PC initiative. Now, the company is rounding out its Surface family by updating its Business machines those meant for corporate customers with Intel's new Core Ultra 200V AI PC processors. Say hello to the new Intel-equipped Surface Pro (11th Edition) and Surface Laptop (7th Edition) for Business. If you've been eagerly awaiting a cellular-equipped Surface Laptop, Microsoft also says it'll launch a 5G model later this year. Aside from that, the big change with Intel's new Core Ultra chips is their larger 48 TOPS NPU, which will allow them to handle more complex AI tasks than before. In comparison, the original Core Ultra chips had much smaller 10 TOPS NPUs. The upgrade will particularly relevant for advanced AI features like Windows Recall, which requires a 40 TOPS NPU at the very least (the minimum requirement for all Copilot+ systems). Microsoft Aside from better AI performance, you can expect Intel's Core Ultra 200V chips on the Surface Laptop 7 to be around 26 percent faster than the Laptop 5 when it comes to multitasking, while also delivering double the graphics performance and three times better battery life. We haven't seen performance metrics for the new Surface Pro, but Microsoft claims it offers double the battery life in Teams calls compared to the Surface Pro 9. Microsoft Just like other Copilot+ systems, the new Surface Pro and Surface Laptop also come with Microsoft's Pluton chip for security. The company says Pluton hardware will also get an update with a Key Storage Provider (KSP) feature later this year. It will "allow for more secure storage and management of cryptographic keys," according to Microsoft. As for accessories, there's also a new $200 Surface USB 4 Dock, which includes two USB-C connections, USB-A, Ethernet and HDMI. It also supports fast charging for both new systems and for that price, it damn well better. Microsoft The new Intel Core Ultra 200V-equipped Surface Pro and Surface Laptop will be available on February 18, starting at $1,500. And if you're looking for better battery life, you can opt for the Qualcomm Snapdragon variants as well (though be ready to deal with slower emulated apps and potential software and driver incompatibility).This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/microsofts-surface-pro-and-laptop-for-business-are-getting-intels-new-ai-pc-chips-150001906.html?src=rss
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Marketing and Advertising
This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands. Read the full article at MarketingProfs
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Marketing and Advertising
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