Sports Illustrated and Dove are rewriting the narrative of athletic representation with Sports reIllustrated. It's a special edition that puts young female athletes in the spotlight, including 10-year-old wrestler Honor Smoke as the youngest cover athlete in the magazine's history. The initiative tackles a sobering reality: 48% of girls abandon sports after being told they have the 'wrong' body type. Through vivid profiles of ten diverse young athletes, from basketball players to para-athletes, the special edition aims to expand the visual narrative of what athletes look like.
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