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Shure just revealed the MoveMic 88+ wireless direct-to-phone microphone with four selectable polar patterns. The company says this is the first-ever microphone of its type to offer this feature. For the uninitiated, polar patterns dictate where a microphone picks up sound. Most of the mics in this category offer just an omnidirectional polar pattern, which records equally from all sides. Some companies swap that out for a cardioid pattern, which picks up audio from a single direction. The MoveMic 88+ offers access to both of the aforementioned polar patterns, in addition to bi-directional and raw mid-side. Why does any of this matter? It increases the versatility of the microphone. The cardioid pattern is perfect for, say, a TikTok video or an acoustic performance. The bi-directional pattern would be the go-to choice for a two-person interview and the omnidirectional pattern is the one to select for a field recording. The microphone also offers a bevy of mounting options. It attaches to most popular tripods and mic stands with included mic clips and can be used as a handheld microphone. It pairs directly with a mobile phone via Shures MOTIV app, without the need for the companys MoveMic Receiver. It can, however, integrate with the receiver if you want to use it with a regular camera or a computer. The app also gives users controls over the audio signal, with settings like gain, EQ, high pass filter and more. The wireless range maxes out at 100 feet and the battery lasts around eight hours per charge. The MoveMic 88+ is available right now for $299 and comes with a cold shoe mic clip, 5/8 mic clip and USB-C charging cable. Shure Shure introduced another wireless direct-to-phone microphone last year, but that one didnt feature selectable polar patterns. It also recently unveiled a pretty nifty condenser mic that includes a built-in two-channel audio interface. This article originally appeared on Engadget at https://www.engadget.com/audio/shures-movemic-88-is-the-first-wireless-direct-to-phone-microphone-with-selectable-polar-patterns-164052767.html?src=rss
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Marketing and Advertising
Late last year, Australia passed a law banning social media for all people under 16 years old. Now, some of those companies namely Meta, TikTok and Snap are not happy at one exception: YouTube. Australia has deemed YouTube as a critical education tool and is allowing use, despite an original assumption that the Google-owned platform would be included, Reuters and The Guardian reports. This follows last month's report from Australia's eSafety Commissioner, which found that YouTube is the most popular platform with 13 to 15-year-olds with just under three-fourths of that age range using it in 2024. Notably, anyone under 16 needs to be part of a family account that offers parental supervision rights to use YouTube. Remarks from big tech were pointed. "It is illogical to restrict two platforms while exempting the third. It would be akin to banning the sale of soft drinks to minors but exempting Coca-Cola," said TikToks director of public policy in Australia and New Zealand, Ella Woods-Joyce. Meanwhile, Meta called out the Australian government for failed transparency and making "a mockery of the governments stated intention, when passing the age ban law, to protect young people." Snap reiterated its fellow platforms' concerns, stating, "There must be a fair and impartial application of exclusions and all services should be held to the same standard." At the same time, Snap is arguing that it's a messaging service and thus shouldn't be part of the ban. Australia's ban on social media for under 16-year-olds should go into effect towards the end of this year. Time will tell whether big tech's outrage will change its impact on YouTube. This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-tiktok-argue-youtube-should-be-included-in-australias-under-16-social-media-ban-160220248.html?src=rss
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Marketing and Advertising
The independent adult entertainment makers at Erika Lust have launched what they claim is the first-ever erotic immersive experience. Dubbed House of Erika Lust, the installation integrates digital art, audiovisual storytelling and virtual reality to explore human sexuality in an interactive setting. Held in a 1,000-square-meter secret venue in the Barcelona neighborhood of Poblenou, disclosed 24 hours before visitors arrive, the exhibition spans four themed rooms, including a 20-minute VR segment with varying levels of explicitness. Running in Barcelona through April 2025, tickets start at EUR 24 (USD 25), with plans for touring to London and Berlin.Immersive experiences have gone from novelty to expectation. House of Erika Lust expands those expectations by applying them to erotic content and transforming the traditionally private and often secretive into a shared experience. Redefining where and how eroticism can be explored, it's creating a safe, inclusive space where visitors can engage with sexuality on their own terms. The experience is designed to encourage curiosity without discomfort, making room for a broader audience to take part, for example, by allowing visitors to choose between an explicit and an erotic tour. The rooms also reflect a growing demand for representation and inclusivity in adult content, moving beyond mainstream narratives and stereotypes to present a more diverse and nuanced view of sexuality.By framing erotic content within a curated, branded environment, House of Erika Lust challenges social stigmas while establishing clear boundaries that prioritize psychological safety. For other companies navigating taboos and cultural sensitivities, the experience offers a blueprint for balancing openness with control for brands, opportunities abound in reshaping how people engage with complex topics.
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Marketing and Advertising
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