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A new partnership between music creation platform BandLab and Sony is set to bring users production tools that are aimed at making independent musicians competitive with big-budget artists. Starting this summer, BandLab will integrate Sonys spatial sound technology, 360 Reality Audio, directly into its song-creation appallowing the songwriters and producers who use it to build immersive songs on their smartphones, using any headphones. A lot of these creators dont have access to expensive equipment and gear, says Jordy Freed, who leads brand, business development and strategy for Sonys personal entertainment business. When we look at 360 [Reality Audio] and some of the other technologies well integrate, wed be doing a disservice to current and future trends of music creation and listening if we didn’t open this up to more people. Executives from both companies say the features that BandLab will add in the coming months are just the start of a broader partnership that positions Sony and its personal entertainment businesswhich encompasses its consumer and professional audio businessesas a ground-floor partner to BandLab’s 100 millionstrong user base. Making amateur production immersive During the production process for most songs, producers and musicians assign elementsvocals and instruments, for exampleto a channel (left or right in the most basic form). With spatial sound tools offered by companies such as Sony and Dolby Atmos, song-makers can assign any element, or object, a position and volume based on distance in a virtual sphere around a listeners head. Though Apples spatial audio on Apple Music can be paired with hardware capabilities like head tracking to create a more dynamic spatial experience, a listener doesnt always need special headphones to listen to an immersive song. But the tools for making immersive music have been reserved for pricier software suites and studio equipment. For many years, its been so limiting for who can create in spatial, just from a pure economic basis, Freed says. A lot of the tools that have existed in spatial are often on the higher end in terms of price points and knowledge needed to use them. If youre an emerging creator, are you seeing the return on investment if youre spending that money? He says the BandLab partnership will be the first time a broad swath of musicians will be able to experiment with immersive audio. Initially, users will have access to a free set of curated, spatial-enabled beats onto which theyll be able to add vocals, instruments, and other production elements, with the final song being sa BandLab cofounder and CEO Meng Ru Kuok says the partnership is designed to make sure BandLab users are able to compete in a music industry in which streamers have been building demand for immersive listening steadily for years. In January 2024, Apple implemented a bonus payout of up to 10% for songs that are also available in spatial audio on Apple Music. The move came as a growing number of listeners opted for the immersive versions of songs on the streaming platform. Last summer, Apple VP of Apple Music and Beats told Wallpaper that 90% of Apple Music users were listening to songs with spatial audio. Though Apples spatial experience is powered by Dolby Atmos, Amazon music currently support Sonys 360 Virtual Audio. (Tidal removed its support for Sony’s 360 Virtual Audio summer.) From the consumption and listening side, theres been massive progress, but creation and music has always laggedlargely because of the infrastructure of people needing desktop equipment, expensive audio interfaces, expensive mixing gear, and those kinds of things, Kuok says. We dont want our creators to be left behind. We see in Sony a partner that is technologically able to make it accessible for people just through a pair of headphones. Equipping smartphone creatives for the future The spatial audio tools are just the start of multiyear partnership between Sony and BandLab. Freed says Sonys work with BandLab is part of his divisions broader efforts to engage with emerging artists and creators. The company works closely with the Recording Academy on its Grammy U program, which supports up-and-coming music professionals via events and networking opportunities. Additionally, in March, Sony and New York University announced the creation of the Sony Audio Institute, which over the next 10 years will offer students in the schools Steinhardt School of Culture, Education, and Human Development access to Sony tech and research opportunities. It was important for us to have a fully rounded-out effortfrom the Grammy folks to the 100 millionplus BandLab users, most of whom are under 25 years old and creating with smartphones, Freed says. BandLab is seeing its fastest user growth in Nigeria and South Africa, as well as Latin America, all areas where smartphones are the dominant tech among creators. Freed says the partnership could expand to include creator camps and other educational opportunities with BandLab users to train them on Sony technology or connect them with industry professionals. This is not something that we look at and ask what the business impact is for the next quarter, Freed says. You do something like this because you really care deeply about community and growing a creator base to bring everyone together and shape where things are going for what it means to be a music creatorbecause its changing.
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E-Commerce
A decade ago, Scott Osborn would have eagerly told prospective vineyard owners looking to join the wine industry to jump into it. Now, his message is different. Youre crazy, said Osborn, who owns Fox Run Vineyards, a sprawling 50-acre (20-hectare) farm on Seneca Lake, the largest of New Yorks Finger Lakes. Its becoming riskier to grow grapes in the states prominent winemaking region. Harvests like Osborns are increasingly endangered by unpredictable weather from climate change. Attitudes on wine are shifting. Political tensions, such as tariffs amid President Donald Trumps trade wars and the administrations rollback of environmental policies, are also looming problems. Despite the challenges, however, many winegrowers are embracing sustainable practices, wanting to be part of the solution to global warming while hoping they can adapt to changing times. ___ EDITORS NOTE: This story is a collaboration between Rochester Institute of Technology and The Associated Press. ___ The Finger Lakes, which span a large area of western New York, have water that can sparkle and give off a sapphire hue on sunny days. More than 130 wineries dot the shorelines and offer some of Americas most famous white wines. At Fox Run, visitors step inside to sip wines and bring a bottleor twohome. Many are longtime customers, like Michele Magda and her husband, who have frequently made the trip from Pennsylvania. This is like a little escape, a little getaway, she said. Traditionally, the plants buds break out in spring, emerging with colorful grapes that range from the cabernet francs deep blues to the soft greens of the regions most popular grape, riesling. However, a warming world is making that happen earlier, adding to uncertainty and potential risks for farmers. If a frost comes after the buds have broken, growers can lose much of the harvest. Year-round rain and warmer night temperatures differentiate the Finger Lakes from its West Coast competitors, said Paul Brock, a viticulture and wine technology professor at Finger Lakes Community College. Learning to adapt to those fluctuations has given local winemakers a competitive advantage, he said. Globally, vineyards are grappling with the impacts of increasingly unpredictable weather. In France, record rainfall and harsh weather have spelled trouble for winegrowers trying their best to adapt. Along the West Coast, destructive wildfires are worsening wine quality. Winegrowers as part of the solution Many winegrowers say they are working to make their operations more sustainable, wanting to help solve climate change caused by the burning of fuels like gasoline, coal, and natural gas. Farms can become certified under initiatives such as the New York Sustainable Winegrowing program. Fox Run and more than 50 others are certified, which requires that growers improve practices like bettering soil health and protecting water quality of nearby lakes. Beyond the rustic metal gate featuring the titular foxes, some of Osborns sustainability initiatives come into view. Hundreds of solar panels powering 90% of the farms electricity are the most obvious feature. Other initiatives are more subtle, like underground webs of fungi used to insulate crops from drought and disease. We all have to do something, Osborn said. One winegrower’s sustainability push For Suzanne Hunt and her familys seventh-generation vineyard, doing something about climate change means devoting much of their efforts to sustainability. Hunt Country Vineyards, along Keuka Lake, took on initiatives like using underground geothermal pipelines for heating and cooling, along with composting. Despite the forward-looking actions, climate change is one of the factors forcing the family to make tough decisions about their future. Devastating frosts in recent years have caused catastrophic crop loss. Theyve also had to reconcile with changing consumer attitudes, as U.S. consumption of wine fell over the past few years, according to the wine industry advocacy group Wine Institute. By this years end, the vineyard will stop producing wine and instead will hold community workshops and sell certain grape varieties. The farm and the vineyard, you know, its part of me, Hunt said, adding that she wanted to be able to spend all of her time helping other farms and businesses implement sustainable practices. Ill let the people whose dream and life is to make wine do that part, and Ill happily support them. Tariffs and U.S. policy changes loom Vinny Aliperti, owner of Billsboro Winery along Seneca Lake, is working to improve the wine industrys environmental footprint. In the past year, hes helped establish communal wine bottle dumpsters that divert the glass from entering landfills and reuse it for construction materials. But Aliperti said hed like to see more nearby wineries and vineyards in sustainability efforts. The wine industrys longevity depends on it, especially under a presidential administration that doesnt seem to have sustainability at top of mind, he said. I think were all a bit scared, frankly, a bit, I mean, depressed, he said. I dont see very good things coming out of the next four years in terms of the environment. Osborn is bracing for sweeping cuts to federal environmental policies that previously made it easier to fund sustainability initiatives. Tax credits for Osborns solar panels made up about half of over $400,000 in upfront costs, in addition to some state and federal grants. Osborn wants to increase his solar production, but he said he wont have enough money without those programs. Fox Run could also lose thousands of dollars from retaliatory tariffs and boycotts of American wine from his Canadian customers. In March, Canada introduced 25% tariffs on $30 billion worth of U.S. goodsincluding wine. Osborn fears he cant compete with larger wine-growing states like California, which may flood the American market to make up for lost customers abroad. Smaller vineyards in the Finger Lakes might not survive thes economic pressures, he said. Back at Fox Run’s barrel room, Aric Bryant, a decade-long patron, says all the challenges make him even more supportive of New York wines. I have this, like, fierce loyalty, he said. “I go to restaurants around here, and if they dont have Finger Lakes wines on their menu, Im, like, What are you even doing serving wine? ___ The Associated Press climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find APs standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org. ___ This story was first published on April 23, 2025. It was updated on April 28, 2025, to add context about the decision to close Hunt Country Vineyards by the end of the year. Natasha Kaiser of Rochester Institute of Technology and Makiya Seminera of The Associated Press
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Influencers get a lot of stick these days. The latest thing theyre being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. I dont encourage, as many influencers do on social networks, [people] to cling to a sharks dorsal fin or stroke it, under the pretext of proving that they are harmless, Clua told The Times. The sharks here feel like family, one such influencer with 111,000 followers wrote in the caption of an Instagram post. In one picture, she is seen grabbing the nose of a shark; in another, she reaches out and gently pushes its nose as it swims toward her. Dont get it twisted, the sharks dont give a f*** about me, she adds in the caption. Which absolutely makes me a crazy shark lady. View this post on Instagram A post shared by Taylor Cunningham | Sharks & Freediving (@taylork.sea) While they might feel like family, that doesnt mean the sharks consent to being used as props in a social media posta lesson some people have unfortunately learned the hard way. Earlier this year, a tourist vacationing in the Caribbean was allegedly trying to take a photo of a bull shark swimming in shallow waters when it bit off both her hands. Although sharks are not naturally inclined to bite humans, they are wild predators that will act in self-defense. Researchers examined a global database known as the Shark Attack Files and found more than 300 incidents fitting the same defensive pattern, dating back to the 1800s. Most of these bites involved small and medium-size sharks, including gray reef sharks, blacktip reef sharks, and nurse sharks. When it comes to great whites, which are more dangerous, humans are generally wise enough to steer clear. People know the difference between a [Yorkshire terrier] and a pit bull, whereas they dont know the difference between a blacktip reef shark and a bull shark, which are their marine equivalents, Clua said. They are responsible for fewer than 10 human deaths a year worldwide. Whereas dogs are responsible for more than 10,000 deaths and are perceived positively by the public. Even using the term shark attack is misleading, researchers argue, as it creates the perception of sharks as aggressors and undermines conservation efforts that rely on public support. Around 100 million sharks are killed annually (about 274,000 per day), targeted for their fins, meat, and as bycatch. As it stands, they have more reason to be scared of you than you have of them. So, if you find yourself swimming alongside a shark, the scientific advice is simple: Look, don’t touch.
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