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Thanksgiving might not be here yet, but thats not stopping retailers from offering early Black Friday promotions. Amazon, for instance, is selling the Fitbit Charge 6 for $60 off its regular $159.95 price. For those wondering, thats a record low for the fitness tracker. And if youre looking for a device to record your steps and workouts, its hard to go wrong with the Charge 6. In fact, its one of our favorite fitness trackers. The Charge 6 has a few things going for it. With the new model, Fitbit added a more accurate heart rate sensor, the ability to pair with exercise machines over Bluetooth and a physical side button to aid with menu navigation. If youre a YouTube Music Premium subscriber, you can also use the device to control YouTube Music playback. Carrying over from older iterations, the Charge 6 offers comprehensive tracking for 20 discrete exercises, with built-in GPS for activities like running and cycling. It also retains the design of the Charge 5, which in this case, is a good thing. The fact its not a smartwatch means the Charge 6 is comfortable to wear and offers a battery that will last you for several days instead of just one at most. The full-color AMOLED display is easy to read and looks great, even outdoors. Other notable features include support for contactless payments through Fitbit Pay and Google Wallet. The only downsides to the Charge 6 are that Fitbit doesnt offer Apple Health integration and that some data and features are locked behind the companys premium subscription. However, if youre looking for a fitness tracker that can basically do it all, the Charge 6 is one of the best options right now. For those looking to spend less on a fitness tracker, I'll mention that Amazon has also discounted the Inspire 3. It's currently $69.95, down from $99.95. Fitbit's entry-level fitness tracker is a good option for those who don't mind bringing their phone to their bike rides and runs as the device lacks built-in GPS tracking. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/wearables/the-fitbit-charge-6-drops-to-a-record-low-of-100-in-this-black-friday-deal-171919452.html?src=rss
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Marketing and Advertising
Transforming the simple act of returning a shopping basket into a tool for engagement, WWF Japan recently launched a Shopping Basket Voting initiative. The idea is to let shoppers vote on sustainability initiatives by returning their baskets to designated Yes or No areas in response to specific questions from retailers. For example, whether people support adding doors to coolers to save energy, or removing plastic trays from meat packaging.The concept addresses a critical challenge: while Japanese consumers want to live more sustainably, 50% find sustainable options too expensive, 38% dont know what actions to take, and 28% believe their individual actions dont matter. Implementing a voting mechanism creates a low-effort way for shoppers to influence a stores practices. And its a cost-effective method for retailers to gauge customer support for sustainability investments, helping them make informed decisions and ensure buy-in.Theres a powerful nudging effect at play here, too. The visible accumulation of shopping carts in voting areas creates social proof, potentially influencing other shoppers behavior and creating a collective sense of impact. The binary choice simplifies decision-making, while the public nature of voting creates accountability for retailers to act on the results.Shopping Basket Voting was developed in partnership with The University of Shiga Prefecture. Following a pilot a grocery store in Tokyo, WWF Japan has made the systems design and implementation guidelines freely available through its website.
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Marketing and Advertising
The Google Nest wired indoor camera is $70 via Amazon as part of an early Black Friday deal. The cam is normally $100, so this represents a savings of 30 percent. This is close to a record low price, which is never a bad thing. The sale includes three colorways, including white, beige and light blue. The second-gen wired device is designed for indoor use, thus the name, and is capable of capturing 1080p HDR video. Its motion sensitive and uses a bit of AI trickery to discern between people, animals and vehicles. The camera also includes night vision and an hour of event recording on the device itself, which comes in handy in the case of a Wi-Fi outage. Theres a two-way audio function, as the camera includes both a microphone and a speaker. People can boot up the affiliated Google Home app to spark up a conversation. This app also lets you instantly call up emergency services if the conversation doesnt go as planned, though that requires a Nest Aware subscription. This brings us to a fairly significant caveat, though this one pops up with most modern security cameras. A whole lot of stuff is locked behind that aforementioned Nest Aware paywall, which costs $8 per month or $80 each year. This plan gives purchasers 60 days of video history and the ability to watch live streams on smart displays and even smart TVs. Subscribers will even receive alerts when familiar faces are recognized by the camera. Check out all of the latest Black Friday and Cyber Monday deals here.This article originally appeared on Engadget at https://www.engadget.com/deals/black-friday-deals-bring-the-google-nest-wired-indoor-camera-down-to-just-70-160944871.html?src=rss
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Marketing and Advertising
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