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In todays experience economy, cultural capital is increasingly valuable, especially for cities seeking to differentiate themselves. Municipalities routinely invest in traditional industries, physical infrastructure, and innovation pipelines, but music is often siloed as entertainment. Music can function as an economic engine, a form of cultural connective tissue, and a powerful competitive differentiator. The scale of the opportunity is significant. The music industry contributes more than $212 billion to the U.S. GDP and accounts for 2.5 million jobs nationwide. Cultural exports are not just symbolic; they shape global perception, attract investment, and support workforce retention. According to the Recording Academy, when an out-of-town visitor buys a concert ticket for $100, the local economy sees an additional $335 in related spending. New models show that with the right civic support, music can and should be treated like any other high-impact export. MUSIC AS A BRAND AND A BRIDGE City-supported music touring programs are emerging as effective tools for both artist development and place branding. When artists tour, they become de facto cultural diplomats who carry a citys stories, aesthetics, and identity into new markets. As artists expand their reach, the citys cultural profile grows alongside them, creating a powerful feedback loop of visibility and credibility. This reframes the relationship between municipalities and creators. Rather than acting as passive supporters, cities become strategic amplifiers. One of the things that we have found that operationalizes this approach is to provide financial support to musicians who promote the city while on tour. When our city launched its Music Ambassador Program (MAP), we learned through Memphiss MAP initiative that cash touring grants and facilitated media opportunities generate artist growth and a stronger global position as a music destination. The benefits are twofold: artists receive tangible career support, and the city gains authentic, artist-led storytelling. A STRATEGY FROM THE TECH PLAYBOOK The private sector, music companies, and recording studios are beginning to recognize the value of these partnership models closely mirror what the tech industry has been doing for years. When private sector, government, music companies, and recording studios collaborate, artists gain regional and national exposure with cities extending their cultural footprint. For example, weve teamed up with Universal Music Groups East Iris Studios in Nashville, the MidCity District and Apollo Coalition here in Huntsville to expand visibility for the artist and our community. Partnerships like this mirror successful long-standing economic exchange programs in tech and business that also apply toward creative capital. BEYOND VENUES: RETHINKING MUSIC INFRASTRUCTURE Supporting music as an export requires more than building amphitheaters and creating performance spaces. It demands logistical support, funding mechanisms, professional pathways, and investment in the systems that allow artists to scale their careers. High-impact, cost-effective strategies include: Stipends or grant programs for touring Mentorship pipelines connecting local talent with established and influential industry professionals Relationships, residencies, or cultural exchange programs with peer cities Public-private partnerships that lower barriers to touring and cross-market visibility The goal here is to reduce friction in talent mobility and help artists build sustainable, long-term careers that extend beyond local gigscareers that have a ripple effect on job creation, production, marketing, hospitality, and tourism across the broader music ecosystem. PROMOTE ARTISTS WITH EQUITY AND AUTHENTICITY Here in Huntsville, Alabama, we have seen great success with our music export programs and have also learned many important lessons along the way. These three lessons in particular are helpful to consider when building or expanding a program in your city. 1. Programs must be intentionally designed to avoid favoritism or the commodification of local culture for external approval. Exporting culture carries the risk of disproportionately favoring established artists unless equity is prioritized. 2. Authenticity matters. The most successful music export initiatives reflect the true dynamics, diversity, and texture of a citys creative communitynot a curated version of its scene. 3. Community engagement is essential. Listening sessions, grassroots input, and shared ownership are crucial components needed for ensuring music strategies are sustainable and scalable. Bringing the local community into the fold is critical to the long-term success of cultural exports. THE FUTURE: CULTURE AS ECONOMIC INFRASTRUCTURE As the boundaries between industry, culture, and identity continue to blur, cities that treat music as an exportnot just an amenitywill gain a measurable advantage. Municipal governments and chambers of commerce have long focused on exporting products, ideas, and innovation. In an era where identity, experience, and narrative shape everything from tourism to talent recruitment, it is time to recognize music and the arts not simply as local assets but as exportable engines of economic growth. Matt Mandrella is the music officer for the City of Huntsville, Alabama.
Category:
E-Commerce
In 2008, we published the first listing on a bare-bones website called RunMyErrand.com: a single task, posted by someone who needed help, to be completed by an individual who had opted into making their time and abilities available. At the time, it was an untested idea, launched in the midst of the worst financial downturn in a generation, and there was no established language for what we were building. The term gig economy did not yet exist, and there was no widely accepted model for how a person in need might hire a stranger through a digital marketplace to complete a unit of work. This was before Uber, Instacart, and Postmates, and before on-demand labor became a familiar part of daily life. Smartphones were still early in their evolution, and engineers like me were only beginning to understand how mobile computing, location data, and social connection might combine to enable an entirely new economic behavior. We believed we were building a simple errand marketplace, but quickly realized this heralded a broader transition toward making these transactions of time and labor widely accessible. What we did not yet realize was that we were participating in a broader societal shift that would fundamentally change how people thought about work, income, and employment. Looking back, it is now clear that this period marked the beginning of a structural transformation in the labor market. Platforms like TaskRabbit helped make flexible, on-demand work visible, available, and scalable, while also enabling new ways for individuals to participate in the economy outside of traditional full-time employment. Over time, these models contributed to the rise of portfolio careers and multiple income streams, blurring the boundary between salaried work and independent labor in ways that have since become normalized. A New Inflection Point for Work We are now standing at another inflection point, but the nature of this shift is different. While the gig economy reshaped how work is distributed and compensated, AI is reshaping what kind of work is valued in the first place. For decades, jobs have been defined by discrete, specialized skills. Writing, coding, financial analysis, forecasting, and operational planning formed the foundation of most knowledge work, and expertise in these domains served as a proxy for value. Credentials, degrees, and job descriptions reinforced the idea that professional worth was tied to the ability to execute specific tasks accurately and efficiently. AI disrupts this model at a fundamental level. Many of the activities that once signaled expertise are rapidly becoming baseline capabilities, available to anyone with access to the same tools. Writing, coding, and analysis can now be generated, refined, and scaled with unprecedented speed, flattening the value of execution itself. Historically, technological change has displaced physical or repetitive labor, often eliminating some jobs while creating others. What distinguishes this moment is that AI does not merely automate tasks at the edges of knowledge work; it challenges the central premise that skills alone are a measurable advantage and worthwhile barometer for potential success. From Skills to Creativity As execution becomes commoditized, the next era of work will reward what these systems cannot replicate. Creativity, interpretation, and cross-disciplinary imagination are becoming increasingly valuable because they shape how judgement is made, not just how efficiently tasks are completed. What matters now is not simply the ability to produce outputs, but the ability to frame problems, apply taste and novel ideas, and connect the dots across domains. Taste and interpretation take on new economic significance, along with making sense of complexity and possible decisions amid overwhelming choice. As an investor, I have observed that many of the strongest founders operating today do not fit neatly into traditional categories of specialization. They tend to be hybrids who combine technical fluency with creative or human-centered disciplines, allowing them to reframe problems in ways that are difficult to replicate. These individuals are able to step outside established assumptions and articulate solutions that feel both novel and coherent. My own background reflects this hybrid approach. I studied math and computer science, but I also minored in dance, and I attended a small liberal arts college that emphasized interdisciplinary thinking and communication across domains. At the time, this path did not resemble the conventional trajectory of an engineer, but it proved formative in shaping how I approached building a company during a period of severe constraint and uncertainty. Constraint as a Creative Advantage TaskRabbit was built between 2008 and 2010, when venture capital was scarce and consumer trust was fragile. Operating under these conditions forced clarity about priorities and sharpened our focus on what truly mattered. While the technological landscape has changed dramatically since then, the underlying lesson remains relevant. Constraint can be a powerful catalyst for creativity, particularly in an environment where new tools make it tempting to pursue too many directions at once. Today, AI enables teams to experiment rapidly and produce a wide range of outputs with minimal friction. That abundance can be useful, but it can also dilute focus. Many organizations struggle not because they lack ideas or capabilities, but because they attempt to do too much at once. In contrast, the leaders most likely to succeed in this era will be those who can identify the few connections that matter and build with intention rather than breadth. Five Principles for the AI Era If I were starting over today, I would focus less on mastering skills and tools, and more on cultivating the capabilities for applied creativity: Study outside your lane. Perspective is built by crossing disciplines, not by staying within them. Insight often emerges from unexpected combinations rather than deeper specialization alone. Develop taste. AI can generate infinite viable options. The ability to discern what is meaningful, coherent, or worth pursuing is increasingly rare and increasingly valuable. Learn to ask better questions. The framing of a problem now matters more than the speed at which an answer can be produced. Clear questions shape better outcomes. Build with what you have. Constraint forces focus and intention. Limited resources can sharpen creativity rather than hinder it. Seek friction, not agreement. AI is excellent at reinforcing existing perspectives. Innovation more often emerges from challenge, disagreement, and productive tension. The Shape of Work Ahead Over time, these shifts will reshape how organizations hire and evaluate talent. Credentials will matter less than originalty, and linear career paths will give way to bodies of work that demonstrate creative judgment and independent thinking. Side projects, essays, experiments, and unconventional experiences previously left off of résumés will increasingly signal potential for creative thinking. In moments of profound technological change, there is rarely a clear playbook. There is, however, a pattern. The individuals and organizations that thrive are not those who optimize for efficiency alone, but those who are willing to break precedent, integrate diverse perspectives, and imagine new frameworks for value creation. In a world where everyone has access to artificial intelligence, creativity is no longer peripheral to work. It is becoming the primary currency through which work is defined and rewarded.
Category:
E-Commerce
To anchor the long rows of server racks that power the artificial intelligence boom, every data center needs thousands of holes drilled into its concrete floor. It’s a precise part of the construction process that has required workers to bend over with handheld drills for hours at a time grinding meticulously placed holes into thick pads of concrete. Now, there’s a robot doing it up to 10 times as fast. Tool brand DeWalt has just revealed a downward-drilling robot that can autonomously roam the floors of under construction data centers to drill the thousands of holes that are necessary for installing server hardware and other building elements. Developed in conjunction with August Robotics and tested on data centers being built by an unnamed “hyperscaler” tech company, the autonomous robotic drill has been used to pop more than 90,000 holes into the floors of data centers, all without human involvement. [Photo: DeWalt] A task that can take human workers up to two months in a large data center can now be handled by a fleet of three or four robots in a matter of days. “That is so critical from a construction perspective, because they can’t move to the next stage of construction until this is done,” says Bill Beck, president of tools and outdoor for Stanley Black and Decker, the parent company of the DeWalt brand. The pace is striking. For a smaller hole less than 1 inch wide and 2 inches deep, the robot can locate and drill one hole every 80 seconds. For a larger hole, 1 inch wide and 8 inches deep, it can finish a hole every 180 seconds. During its pilot phase, the robotic drill managed an accuracy rate of 99.97%. And because the robot is capable of operating 24 hours a day, project timelines can be drastically slashed. [Video: DeWalt] Making this process faster is increasingly important as data centers balloon in size. From single buildings to sprawling campuses, data centers are taking up vast amounts of space and becoming increasingly complex to build. “They’re huge slabs of concrete,” says Beck. With upwards of 10,000 holes needed to be drilled in each one, the job can be daunting. “And they’ve got to be perfect,” Beck says. “You can’t have the hole be a quarter-of-an-inch off.” That would make it seem like a hard job to want to do, but that’s assuming there are even enough people to take on the role. One analysis suggests there is currently a shortage of more than 500,000 skilled laborers in the construction industry. And workforce shortages are the leading cause of construction delays, according to a recent survey from the Associated General Contractors of America. The robotic drill offers an alternative. It also offers significant cost savings. Beck says it could cost about $65 per hole for this drilling work to be done by human crews. Using a fleet of the autonomous drilling robots developed by DeWalt and August Robotics, that cost comes down to about $20 per hole. DPR Construction, the largest data center contractor in the U.S., is prioritizing this drilling robot for testing and validation in 2026, according to Tyler Williams, the company’s field and robotic innovation leader. He says the technology has “real potential to reduce ergonomic strain on craft teams, boost productivity, and generally make the onsite experience better for people.” “Ultimately, everything were doing here is about supporting our customers, many of whom are focused on speed to market,” Williams says. “These kinds of methods are changing how projects get built and helping customers see returns on their capital investments sooner.” DeWalt and August Robotics have been piloting this technology for the past few months and believe the robotic drill is ready for wider adoption. It will be commercially available by mid 2026. As the scale of data center construction increases, especially among hyperscaler tech companies like Meta, Google, and OpenAI, there’s likely to be pent-up demand. “They’ve got money, and they want to go as fast as they can,” Beck says. “They know it’s a race in terms of getting these data centers up and making sure they’ve got the capacity to be able to compete from an AI perspective. So their big push obviously is how fast can you go?” For at least this one part of the job, the answer is much, much faster.
Category:
E-Commerce
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