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Part of a lawsuit accusing OpenAI of abandoning its non-profit status claims Musk is owed anywhere from $79 billion to $134 billion in damages for the wrongful gains of OpenAI and Microsoft. Musk claims in the filing that hes entitled to a chunk of the companys recent $500 billion valuation, after contributing $38 million in seed funding during the AI companys early years. It wasnt just money according to the filing, Musk helped advise on key employee recruitment, introductions with business contacts and startup advice. If this sounds familiar, its because the lawsuit dates back to March 2024. Its still going. Mat Smith The other big stories (and deals) this morning ASUS changes mind, will continue selling the RTX 5070 Ti after all Musk claims Tesla will restart work on its Dojo supercomputer Microsoft issues emergency fix after update stops some Windows 11 devices from shutting down Anthropic opens up Claude Cowork to anyone with a $20 subscription Anthropics AI assistant can handle simple tasks on your PC for you. Engadget Claude Cowork, Anthropics AI assistant for handling simple tasks on your computer, is now available to anyone with a $20-per-month Pro subscription. It was previously an exclusive feature for its Max subscribers, who pay a minimum of $100 per month. As a reminder, the intriguing part of Claude Cowork is its ability to work on its own. If you have the macOS Claude app and a Pro subscription, you can prompt Claude Cowork to work on tasks on your local computer, like creating documents based on files you have saved or organizing your folders. Dont expect it to deal with high-level PC work just yet, but it can handle simple organizational tasks. Continue reading. Dr. Gladys West, whose mathematical models inspired GPS, dies at 95 Her decades-long career finally received wider recognition in 2018. Pioneering mathematician Dr. Gladys West has passed away at the age of 95. Her name may not be familiar to you, but her contributions will be. Wests work laid the foundation for the global positioning system, GPS, we all use (sometimes daily). Beyond DoorDash requests and Google Maps navigation, GPS is now an essential component of industries ranging from aviation to emergency response systems. Continue reading. ASUS will not release any new smartphones this year Will the company be joining the likes of LG? Engadget ASUS might step back from smartphones. According to translations of recent quotes from Chair Jonney Shih, the company does not plan to release new phone models in the future. Previous reports suggested ASUS would not introduce any smartphones in 2026, but Shihs recent comments indicate the pause may last longer, if not indefinitely. Weve reached out to ASUS for additional comment. It's not like the company changes its mind... Continue reading. This article originally appeared on Engadget at https://www.engadget.com/general/the-morning-after-engadget-newsletter-121509123.html?src=rss
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Marketing and Advertising
Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals. The new combined business will sell TVs carrying Sony and Bravia branding while using TCL's display technology. The partnership will also leverage Sony's picture and audio expertise, supply chain management and other areas of expertise. For its part, TCL will contribute its vertical supply chain strength, global market presence and end-to-end cost efficiency. "By combining both companies' expertise, we aim to create new customer value in the home entertainment field," Sony CEO Kimio Maki said in a statement. "We expect to elevate our brand value, achieve greater scale and optimize the supply chain in order to deliver superior products and services to our customers," added TCL Electronics chairperson DU Juan. The news will come as a shock to some, particularly in Japan, as Sony has been strongly associated with high-quality TVs since the Trinitron days. However, it's currently fighting in a low-margin TV business full of formidable competitors including Samsung, LG, Hisense and TCL. The company has already sold off or closed other electronics operations, including PCs and tablets, and is barely hanging in with its smartphone business. Sony effectively stopped making its own LCD and OLED panels some time ago, while TCL has increased its own production having recently purchased LCD Panel patents from Samsung and taken over its plant in China. Other Japanese companies like Toshiba and Hitachi have already exited the TV business, while some including Panasonic have a highly reduced presence. The Bravia brand survived mainly thanks to customers willing to pay extra for high-end picture and sound quality, along with Sony's association to filmmaking and high-end camera gear. As I detailed in a recent explainer, Sony was a pioneer in many key flat panel breakthroughs, having developed LED backlighting, quantum dot technology and the first OLED TVs. This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/sony-is-handing-control-of-its-bravia-tv-business-to-chinas-tcl-120957252.html?src=rss
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Marketing and Advertising
A "youth retirement home" in Malaysia's Gopeng district sparked widespread coverage over the past few weeks, promising burned-out young people a month-long escape for roughly USD 490.The premise was simple: no obligations, just meals, cute dogs, gazing at the blue sky, and permission to opt out of ambition. News outlets and social media accounts around the world picked up the story (it was shared with this writer numerous times), generally in the context of Gen Z and mental health. The only problem? It seems the concept was little more than a notion of expanding the family's existing elder care business for a younger crowd. Earlier social media activity focused on stroke rehabilitation services and TCM treatments, and questions about the youth retirement home's specifics remained unanswered.The concept went viral based on a TikTok with copy that did some sophisticated emotional work: "be a happily useless person for a month," "a place that allows you to lie flat," "disappear from your current life." The clinic wasn't necessarily selling accommodation it was selling permission. Permission to be unproductive without guilt, to be cared for, to suspend identity and ambition temporarily. When interest surged, the venture's Instagram disappeared. A cryptic Facebook post announced the center was no longer taking reservations, but that "True relaxation isn't found in Gopeng. As long as you find peace of mind, anywhere can be a youth retirement home."TREND BITEThe story's viral trajectory underscores how generative AI has made reproducing emotionally resonant stories entirely frictionless, regardless of their truth. Many outlets now function as content relays rather than investigators; they see a viral post, run it through an LLM to "rewrite as news article," and publish without verification. When multiple sources repeat the same AI-processed story, readers infer legitimacy through synthetic corroboration."Malaysia's first youth retirement home" was perfectly shaped for this: a clear novelty hook, moral resonance around burnout and lying flat, images of simple accommodation in a bucolic setting with ducks waddling by. What spread wasn't a business but a psychological product a narrative about a generation that's anxious and exhausted.
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Marketing and Advertising
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