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Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Category:
Marketing and Advertising
A concept bar by Suntory features a unique twist. Instead of ordering a drink by name say, a Sidecar or a Paper Plane visitors choose an emotion that's paired with an existing cocktail. Glass and Words, returning to Shibuya from May 2nd to 13th, offers patrons an immersive experience where words become the basis for customized cocktails.Guests first step into the glass room, where rows of empty cocktail glasses wait on shelves, their coasters marked with descriptions of emotions. After choosing an emotion that resonates with their current mood, the guest brings their glass to a bartender, who prepares a cocktail to match and explains its ingredients. The experience simultaneously demystifies cocktail culture for newcomers while creating an emotionally resonant experience.Following last year's completely sold-out debut, Suntory has doubled reservation slots, expanded drink offerings and incorporated phrases submitted by popular influencers. Priced at JPY 1,000, each visit includes one alcoholic or non-alcoholic beverage.TREND BITEGlass and Words aims to lower barriers for those intimidated by traditional bars while highlighting the versatility of cocktail crafting. "Many people are interested in bars but feel uncertain about stepping through the door," says Suntory. At a moment when face-to-face interactions continue to decline, the brand has created an experience with simple steps communicated in advance. For people who are entirely at home in digital realms but might worry about unfamiliar norms and social cues in IRL spaces, the concept offers both a framework and an accessible entry point.
Category:
Marketing and Advertising
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