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If youre into kite surfing, skiing, rock climbing or other adventure sports and want to film your activities, an action camera is the only way to go. In the past, GoPro was uniquely associated with this type of first-person action filming. But now, buyers now have more choice, with models also available from DJI and Insta360. Each company has its own strength, with Insta360 specializing in 360-degree video, DJI known for low-light video quality and GoPro making solid all-around cams with a wide choice of accessories.That raises the question, which one has the best features for your personal exploits? Engadget has been testing action cameras for more than 16 years and with that experience, we can help you find the right model for your budget and needs. What to consider before choosing an action camera Action cameras have certain traits that separate them from regular cameras or smartphones. The most important is ruggedness that makes them resistant to water, dust and shocks. Most action cameras are now waterproof without the need for a separate enclosure. At the same time, you can purchase housing accessories to make them waterproof to even greater depths. Video quality is also key. Every model we recommend goes to at least 4K 60fps, but some models like GoPros latest Hero 13 boost resolution up to 5.3K 60fps, or even 8K 30p with the Insta360 Ace Pro 2. That allows you to crop in on shots and capture vertical video at higher resolutions for social media. Another nice feature is log video that improves dynamic range when filming on sunny, contrasty days. And if you film in dim environments, youll want the largest sensor possible for the best low-light performance. For activities with bumps and jolts like mountain biking, stabilization is incredibly important. You want your video to look smooth, but still need to convey the thrill and speed of the action. The Hero 13 is still the best in this regard, delivering jolt-free video that makes the viewer feel like theyre going down the bike trail or ski slope, with no annoying digital artifacts. DJI and Insta360s products are good, but not quite at that level yet. Some action cameras are easier to handle and use, so take that into account as well. Youll want bright and colorful displays both front and back, buttons you wont have to fumble to find and easy-to-use menus. Remote control is another factor that can ease operation. And youll want to check which software is available to improve stabilization, edit video, remove selfie sticks and more. Then there's the area of accessories. Do you need helmet or chest mounts, waterproof housings or battery charger? GoPro has the largest number of those, but DJI makes handy wireless mics that connect directly with its cameras. And of course, battery life is critical for action shooting as its hard to change one when youre out surfing. This article originally appeared on Engadget at https://www.engadget.com/cameras/best-action-camera-130017459.html?src=rss
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Marketing and Advertising
February 2025 saw Roblox unveil the first graduate collection from its Digital Fashion Program, developed in collaboration with Tokyo's Bunka Fashion College and Dentsu Group. Students' virtual fashion creations were exhibited in a Roblox experience where visitors can try on, vote for and purchase outfits for their avatars. As part of the course, designers were tasked with creating digital fashion items based on a 'My Brand' theme using Roblox Studio, as well as accompanying physical pieces. The initiative expands on a previous partnership with Parsons School of Design. Roblox also plans to exhibit student works in galleries across Japan and globally, while expanding the digital fashion program in the coming years.As consumers spend more time in digital worlds, more value and significance are ascribed to their digital personas. Consumers see their virtual avatars as an extension of themselves, a canvas to represent their identity, tastes and preferences. Roblox found that 56% of Gen Z users on the platform consider their avatars' digital style more important than their style in the physical world. And they're backing this sentiment with action the platform earned USD 1.1 billion from in-game spending in Q3 2024, much of it from the purchase of virtual items, with 82% of adult gamers on Roblox having spent money in games. The Digital Fashion Program is the latest step towards establishing a well-rounded economy around virtual products. It is time to consider how your brand might play in the space. How might you create products, not just for your consumers' IRL selves, but also for their digital twins?
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Marketing and Advertising
Utah has once again passed a bill that attempts to place new limits on childrens ability to access social media and other apps. The state legislature passed a bill that requires app store makers to verify the ages of users and get parental consent for the downloading of apps. Should the governor sign the bill into law, it would be (as The Verge points out) the first such measure in the country. The Beehive State has previously attempted to restrict how children can use social media. The state passed two laws in 2023 that imposed age verification and parental permission requirements onto social media companies. Those laws were later revised amid legal challenges, and a Utah judge blocked them from taking effect last fall. The App Store Accountability Act takes a different approach. It puts the burden on app stores (namely, Apple and Google) to conduct age verification and parental permission rather than individual social media platforms. Unsurprisingly, Meta and other social media companies have long preferred the app store-centric approach to age verification. On Wednesday, Meta, Snap and X issued a rare joint statement praising the Utah measure. Parents want a one-stop shop to verify their childs age and grant permission for them to download apps in a privacy-preserving way, the companies said. The app store is the best place for it, and more than a quarter of states have introduced bills recognizing the central role app stores play. We applaud Utah for putting parents in charge with its landmark legislation and urge Congress to follow suit. Apple and Google so far havent publicly weighed in on Utahs bill, though weve reached out to both for comment. Given the controversy surrounding previous attempts to impose age verification requirements on platforms, the Utah bill will likely face legal challenges if and when its signed into law. Even so, other states are likely to follow Utahs lead on this issue. At least eight more states are considering similar measures.This article originally appeared on Engadget at https://www.engadget.com/big-tech/utah-is-poised-to-pass-an-age-verification-law-for-app-stores-000542476.html?src=rss
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Marketing and Advertising
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