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By January 2018, Vanessa Dominguez and her husband had been flirting with moving to a different neighborhood in El Paso, Texas, for a few years. Their daughter was enrolled in one of the best elementary schools in the county, but because the family lived just outside the districts boundary, her position was tenuous. Administrators could decide to return her to her home district at any moment. Moving closer would guarantee her spot. And when their landlord notified Dominguez that she wanted to double their rent, she and her husband felt more urgency to make their move. Finally, the opportunity came. Dominguezs boss owned a three-bedroom, two-bathroom house in Ranchos del Sol, an upper-middle-class neighborhood in east El Paso, and was looking for a new tenant. With a kitchen island, high ceilings, and a park across the street where kids often played soccer, the house was perfect for the young family. Most importantly, the property was within the school districts boundaries. The property as a whole seemed attractive, and the neighborhood seemed pretty calm, Dominguez recalled. After they moved in, Dominguezs daughter quickly took to running around in the backyard, which featured a cherry blossom tree, and the family often grilled outside. Dominguez barely noticed the warehouse just beyond the cobblestone wall at the back. It really wasnt until the COVID-19 stay-at-home mandate in 2020 that she noticed the stream of trucks pulling in and out of the facility. Sometimes, she would hear the rumble of 18-wheelers as early as 6:30 a.m. Still, she made little of it. She didnt realize that the warehouse was owned by Cardinal Health, one of the largest medical device distributors in the country, or that it’s part of a vast supply chain that the American public relies on to receive proper medical care. But for Dominguez and her family, what seemed little more than a minor nuisance was actually a sprawling menaceone that a Grist data analysis found was exposing them to exceedingly high levels of a dangerous chemical. Cardinal Health uses that warehouse, and another one across town, to store medical devices that have been sterilized with ethylene oxide. Among the thousands of compounds released every day from polluting facilities, its among the most toxic, responsible for more than half of all excess cancer risk from industrial operations nationwide. Long-term exposure to the chemical has been linked to cancers of the breast and lymph nodes, and short-term exposure can cause irritation of the nasal cavity, shortness of breath, wheezing, and bronchial constriction. Dominguezs family would go on to experience some of these symptoms, but only years later would they tie it to ethylene oxide exposure. Warehouses like the ones in El Paso are ubiquitous throughout the country. Through records requests and on-the-ground reporting, Grist has identified at least 30 warehouses across the country that definitely emit some amount of ethylene oxide. They are used by companies such as Boston Scientific, ConMed, and Becton Dickinson, as well as Cardinal Health. And they are not restricted to industrial parts of townsthey are near schools and playgrounds, gyms and apartment complexes. From the outside, the warehouses don’t attract attention. They look like any other distribution center. Many occupy hundreds of thousands of square feet, and dozens of trucks pull in and out every day. But when these facilities load, unload, and move medical products, they belch ethylene oxide into the air. Most residents nearby have no idea that the nondescript buildings are a source of toxic pollution. Neither do most truck drivers, who are often hired on a contract basis, or many of the workers employed at the warehouses. Grist identified the countrys top medical device manufacturers and distributors, including Cardinal Health, Medline, Becton Dickinson, and Owens & Minor, and collated a list of the more than 100 known warehouses that they own or use. Some of these companies have reported to state or federal regulators that they operate at least one distribution center that stores products sterilized with ethylene oxide. Others were identified in person by Grist reporters as recipients of products from sterilization facilities. But since companies use multiple sterilization methods, its unclear whether each of these emits ethylene oxide. However, Grist still chose to publish the information to demonstrate the scale of the potential problem: There are almost certainly dozens, if not hundreds, more warehouses than the 30 we are certain aboutand thousands more workers unknowingly exposed to ethylene oxide. Identifying these warehouses and the 30 or so that emit some amount of ethylene oxide was a laborious process, in part because information about these facilities isnt readily available. Grist reporters staked out sterilization facilities, spoke to truck drivers and warehouse workers, and combed through property databases. The problem is much bigger than we all assume, said Rick Peltier, a professor of environmental health sciences at the University of Massachusetts. The lack of transparency of where these products go makes us worried. At the El Paso warehouse behind Dominguezs house, Grist spoke to several Cardinal employees who had little knowledge of the risks of being exposed to ethylene oxide. Cardinal Health, which employs a largely Latino workforce at the warehouse, requires some laborers to wear monitors and keep windows and vents open for circulation. But the workers Grist spoke to were unsure what the company is monitoring for. I think its because of a kind of gas that we are breathing, one material handler told Grist while on break. I dont know what its called. In response to the list of Cardinal warehouses that Grist identified, a spokesperson noted in a brief comment that the majority of addresses you have listed are not even medical facilities and that the majority of the locations youve listed arent relevant to the topic youre focused on. However, the company did not provide specific information, and the warehouse locations were corroborated against materials available on the companys website. Cardinals operations extend across the U.S.-Mexico border. The company runs a manufacturing plant in Ciudad Juárez, Mexico, where gauze, surgical gowns, drape sheets, scalpels, and other medical equipment are packaged into kits that provide everything a doctor needs to conduct a surgery, as one worker put it. The finished kits are trucked back to El Paso or to New Mexico, where theyre sterilized with ethylene oxide by third-party companies that Cardinal contracts with. Then, the products are trucked to one of the two Cardinal warehouses in El Paso, where they remain until theyre shipped to hospitals across the country. All along the way, in the trucks that transport them and the warehouses that store them, ethylene oxide releases from the surface of the sterilized devices, a process called off-gassing. The U.S. Environmental Protection Agency regulates the facilities where medical devices are sterilized, controlling the processes and safety protocols to keep ethylene oxide emissions to safe levels. But for myriad reasons, the federal governmentand the vast majority of stateshas turned a blind eye to warehouses. Thats despite the fact that these storage centers sometimes release more ethylene oxide and pose a greater risk than sterilization facilities. Georgia regulators found that was the case in 201, and a Grist analysis found the warehouse in Dominguezs backyard posed a greater threat than the New Mexico sterilization facility that Cardinal receives products from. The EPA knows that the risks from ethylene oxide extend far beyond the walls of the sterilization facility, said Jonathan Kalmuss-Katz, a lawyer at the environmental nonprofit Earthjustice who works on toxic chemicals, that the chemical remains with the equipment when it is taken to a warehouse, and that it continues to be released, threatening workers and threatening surrounding communities. EPA had a legal obligation to address those risks, he added. In 2009, Cardinal Health reached out to the Texas Commission on Environmental Quality, or TCEQ, the state environmental regulator, seeking permits for its ethylene oxide emissions. At the time, the chemical compound was not known to be as toxic as it is, and TCEQ officials asked few questions about the effect the emissions would have on residents nearby. Grists reporting indicates the company had no legal responsibility to inform state officials but appears to have done so as a responsible actor. The companys applications included a rudimentary diagram of a truck pulling up to a warehouse, an arrow pointing up into the air to denote ethylene oxide emissions from the facility, and a truck pulling out of the warehouse. Due to the unloading of the tractor trailers, Cardinal Health is registering the fugitive EtO that escapes upon the opening of each of the tractor trailers, it noted, using an abbreviation for ethylene oxide. To calculate how much of the chemical escaped from trucks carrying sterilized products, Cardinal Health used an EPA model developed for wastewater treatment systems at TCEQs direction and multiplied the estimate by the number of trucks it expected would drop off products every year. Its unclear why the agency instructed Cardinal Health to use a wastewater model for an air pollutant when alternatives existed, but these imprecise calculations led the company to figure that its warehouses emitted at least 479 pounds per year. TCEQ granted Cardinals permits without requiring the company to take measures to reduce the pollution or notify residents. Four years later, the company appears to have made an effort to determine more precise calculations. In a 2013 experiment, the company fit blowers to a truck and measured the amount of ethylene oxide emittedbut withheld other relevant details, like when the measurements were taken and how many products the truck transported, from the documents it submitted to TCEQ. Cardinal found that, in the first five minutes after a truck pulls into the warehouse, the sterilized products off-gas ethylene oxide at their highest levels. But after five minutes, rather than dropping to zero, the off-gassing levels stayed steady at 7 parts per million for the next two hours. Publicly available documents do not provide details about where the trucks were coming from, how many packages they held, or how long ago the products had been sterilizedcrucial details that determine the rate at which ethylene oxide off-gases. If the medical devices in the truck that Cardinal observed traveled a short distance or if the truck was mostly empty when the experiment was conducted, the company could have vastly underestimated the emissions. The numbers theyre using are just science fiction, said Peltier. For something as powerful as a carcinogen like this, we ought to do better than making up numbers and just doing some hand-waving in order to demonstrate that youre not imposing undue risk to the community. Whats more, the analyses did not take into account the ethylene oxide emissions once the products were moved inside Cardinals facilities. Toxicologists have long identified ethylene oxide as a dangerous chemical. In 1982, the Womens Occupational Health Resource Center at Columbia University published a series of fact sheets educating workers about the chemical, and in 1995, the Library of Congress released a study on the risks of using the gas to fumigate archival materials. However, it wasnt until 2016 that the EPA updated ethylene oxides toxicity value, a figure that defines the probability of developing cancer if exposed to a certain amount of a chemical over the course of a lifetime. That year, the agency published a report reevaluating ethylene oxide utilizing an epidemiological study of more than 18,000 sterilization facility workers. The agencys toxicologists determined the chemical to be 30 times more toxic to adults and 60 times more toxic to children than previously known. Ethylene oxide, they determined, was one of the most toxic federally regulated air pollutants. Prolonged exposure was linked to elevated rates of lymphoma and breast cancer among the workers. In one study of 7,576 women who had spent at least one year working at a medical sterilization facility, 319 developed breast cancer. According to an analysis by the nonprofit Union of Concerned Scientists, roughly 14 million people in the U.S. live near a medical sterilization facility. As a result of the EPAs new evaluation, companies throughout the country came under greater scrutiny, with some sterilizers experiencing more frequent inspections. But regulators in Texas disputed the EPAs report. In 2017, eight years after Cardinal Healths first permit, officials with the TCEQ launched their own study of the chemical and set a threshold for ethylene oxide emissions that was 2,000 times more lenient than the EPAs, setting off a legal battle that is still playing out in court. For warehouses, which do not receive federal scrutiny, TCEQs lenient attitude meant virtually no oversight. By early 2020, people around the world had little energy for anything but the COVID-19 pandemic. And yet, the spike in demand for sterilized medical devicesand now masksmeant that more trucks with more materials passed through warehouses like the one just beyond Dominguezs backyard. To approximate how high her familys exposure was to ethylene oxide during this period, Grist asked an expert air modeler to run Cardinal Healths stated emissions through a mathematical model that simulates how pollution particles disperse throughout the atmosphere. (This same model is used by the EPA and companiesincluding Cardinalduring the permitting process.) Grist collected the emissions information from permit files the company had submitted to the state. The results indicated that ethylene oxide concentrations on Dominguezs block amounted to an estimated cancer risk of 2 in 10,000; that is, if 10,000 people are exposed to that concentration of ethylene oxide over the course of their lives, you could expect 2 to develop cancer from the exposure. The EPA has never been perfectly clear about what cancer risk level it deems acceptable for the public to shoulder. Instead, it has used risk benchmarks to guide decisions around the permitting of new pollution sources near communities. The lower bound in this spectrum of risks is 1 in 1 million, a level above which the agency has said it strives to protect the greatest number of people possible. On the higher end of the spectrum is 1 in 10,000a level that public health experts have long argued is far too lax, since a persons cancer risk from pollution exposure accumulates on top of the cancer risk they already have from genetics and other environmental factors. The risk for Dominguez and her family is beyond even that. According to the air modelers results, 603,000 El Paso residents about 90% of the citys population, are exposed to a cancer risk above 1 in 1 million just from Cardinal Healths two warehouses. More than 1,600 peopleincluding many of Dominguezs neighborsare exposed to levels above EPAs acceptability threshold of 1 in 10,000. The analysis also estimated that the risk from Cardinal Healths warehouse is higher than that of a Sterigenics medical sterilization facility, located just 35 miles away in Santa Teresa, New Mexico. These findings underscore how much ethylene oxide can accumulate in the air simply from off-gassing. To be clear, these figures are based on Cardinals own data. Given the questions surrounding the companys estimates, the risk to Dominguez, her neighbors, and the facilitys workers could be higher. In 2021, Dominguez gave birth to her second child, and over the next few years, both she and her children began suffering from respiratory issues. Her young son, in particular, developed severe breathing problems, and a respiratory specialist prescribed an inhaler and allergy medication to help him breathe better. Her daughter, now a teenager, complained of persistent headaches. And she, too, began developing sinus headaches. Meanwhile, Cardinal Health was expanding its operations. In 2023, the company applied to the TCEQ for an updated permit as quickly as possible. At the warehouse across town from Dominguez, the company soon expected to receive nearly four times as many trucks carrying sterilized productspotentially up to 10,000 trucks a yearand the increased truck traffic may increase potential emissions of ethylene oxide. Cardinal relied on the 2013 experiment to estimate the facilitys emissions, simply multiplying that concentration by the new maximum number of trucks the facility would be permitted to receive. The back-of-the-envelope calculation led the company to estimate that the warehouse across town from Dominguez would increase its emissions to 1,000 pounds of the chemical per year. Cardinal also estimated that the medical equipment would off-gas 637 pounds of ethylene oxide inside the warehouse every year. However, it claimed that those emissions are de minimus, or insignificant sources of pollution. Under Texas state law, minimal emissions, such as the vapors that might form in a janitorial closet storing solvents or gas produced by running air conditioners or space heaters, may be excluded from permitting requirements. Like, if Im a college professor in school, I dont want to consider the volatile organic compounds coming out of the marker pens that Im writing with on the board, said Ron Sahu, a mechanical engineer and consultant with decades of experience working with state and federal environmental regulators and industrial operators. The exceptions, he said, were not based on highly toxic compounds like ethylene oxide. As required under Texas rules, Cardinal surveyed facilities around the country that emit comparable amounts of ethylene oxide and summarized the technology they use to reduce emissions. Given the volume of the emissions from the warehouse, the most analogous facilities were the sterilizers themselves. The company found two sterilizers in Texas that utilize equipment to reduce their emissions by 99%. But these options, Cardinal determined, were cost excessive and emissions from the warehouse were very low. Instead, the company said it would simply restrict the number of trucks unloading sterilized productsonly three per hour and 10,000 per year. In other words, it would expand its operations, but in a controlled way, in order to forego proven methods of reducing ethylene oxide emissions. Grist sent TCEQ detailed written questions about the permits it issued to Cardinal. Even though the questions were based on documents the agency has already made publicly available, a spokesperson requested that Grist send a formal records request due to the level of involvement and the amount of technical information you are requesting. Ultimately, in 2023, TCEQ granted Cardinals new permit. At the same time that Cardinal Health was expanding its operations in Texas, the fight to have stricter oversight of ethylene oxide was spreading across the country. Individuals in Lakewood, Colorado, filed private lawsuits for health care damages related to ethylene oxide exposure; others joined class action lawsuits against sterilization companies and the EPA. Finally, in April 2023, the EPA proposed long-overdue regulations to reduce ethylene oxide emissions from sterilizers. While the draft rule covered emissions from storage centers located on-site, it neglected to include off-site warehouses. Other provisions advocates had hoped for, like mandatory fence-line air monitoring near facilities, were also missing from the draft rule. Following standard procedure, the EPA then opened a 75-day period for public comment and potential revision to the draft rule. Earthjustice organized a convening of community advocates from across the country to increase pressure on the agency to strengthen its draft. Residents from California, Texas, Puerto Rico, and other places with sterilizers spent two days in Washington, D.C., petitioning members of Congress, meeting with the EPA, and sharing their stories of exposure. Daniel Savery, a legislative representative at Earthjustice who helped organize the event, told Grist that the meeting with the EPAs Office of Air and Radiation was well attended and that leadership expressed empathy for the stories they heard. But when the agency released the final rule in March 2024, neither off-site warehouses nor mandatory air monitoring was included. The regulations do reference the problem of off-site warehouses and indicate the agencys intention to collect information about thema first step that Savery believes wouldnt have made it into the rule were it not for pressure from the Washington meetings. However, he added, the EPA should have collected information about medical supply warehouses a long time ago. This is the EPAs eighth rodeo on this issue, Savery said, alluding to the many years advocates have pressed the agency to address ethylene oxide exposure since the chemical was found to be highly toxic in 2016. The EPAs Office of Inspector General, an independent agency watchdog, had asked the federal regulators as early as 2020 to do a better job informing the public about their exposure to ethylene oxide from the sterilization industry. The wool is sort of over the countrys eyes for the most part about these emissions sources, Savery said. Efforts to rein in ethylene oxide emissions seem unlikely during President Donald Trumps second term. Trumps nominee to lead the EPAs air quality office, Aaron Szabo, was a lobbyist for the sterilization industry, and the agency recently asked sterilizers seeking an exemption from ethylene oxide rules to send their petitions to a dedicated government email address. The Trump administration has since also said in court filings that it plans to revisit and reconsider the rule for sterilizers. A spokesperson for the EPA said they cannot speak to the decisions of the Bidn-Harris administration and cited the agencys recent decision to offer exemptions to sterilizers. The spokesperson also referenced a separate EPA decision to regulate ethylene oxide as a pesticide. That decision could require a specific study for monitoring data on fumigated medical devices to better understand worker exposure to EtO from fumigated medical devices, the spokesperson said. However, much like the sterilizer rule, the Trump administration could also decide to rescind the pesticide determination. Ethylene oxide from these warehouses is just unregulated, said Sahu, the mechanical engineer. Theres no control, so everything will eventually find its way to the ambient air. Last August, on a cloudy morning in east El Paso, Texas, when most peoples days were just getting started, workers at the Cardinal Health warehouse were sitting in their cars, a stones throw from the Dominguez backyard. Having started their shifts at 5 a.m., they were all on break. One young worker was talking to his girlfriend. Another was scrolling on Facebook. And another snacked on Takis, staining her fingers bright red. Some of their jobs require moving refrigerator-size pallets filled with sterilized medical devices. Others carefully cut open the pallets wrapped in plastic, moving the cardboard boxes containing the medical kits into the warehouse and repackaging them to be trucked to hospitals across the country. They do this with protective gloves, basic face masks, and hairnetsprecautions the company urges to ensure the sterility of the medical equipment, not the protection of the workers. Grist spoke to several of them while they were on break or leaving their shifts. Although none of the workers agreed to speak with Grist reporters on the record, due to a fear of retaliation by their employer, they shared their experiences about working at the warehouse. Most were unaware they were being exposed to ethylene oxide. Some had heard of the chemical but didnt know the extent of their exposure and its risks. Grist also distributed flyers to workers and nearby residents explaining the risks of ethylene oxide exposure. Two workers called Grist using the contact number on the flyer and said they had developed cancers that research links to ethylene oxide exposure after they started the job. Since learning about the warehouses emissions, Dominguez said she now thinks twice before letting her young son play in the backyard. Were indoors most of the time for that reason, she said. Dominguez had been considering buying the property from her boss, but her familys future in their home is now uncertain. I really changed my mind about that, she said. This article was originally published by Grist, a nonprofit, independent media organization dedicated to telling stories of climate solutions and a just future. Sign up for its newsletter here. Grist created an informational guideavailable in English and Spanishin collaboration with community organizations, nonprofits, and residents who have pushed for more EtO regulation for years. This booklet contains facts about EtO, as well as ways to get local officials to address emissions, legal resources, and more. You can view, download, print, and share it here. If youre a local journalist or a community member who wants to learn more about how Grist investigated this issue and steps you can take to find out more about warehouses in your area, read this.
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E-Commerce
Amid tariff whiplash and the rejuggling of global trade, GE Vernovas CEO Scott Strazik is finding a way to stay relentlessly optimistic. Strazik returns to the Rapid Response podcast to share how the company plans to continue its success as one of Wall Streets top-performing stocks, despite looming supply chain disruption and market unpredictability. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with todays top business leaders navigating real-time challenges. Subscribe to Rapid Response wherever you get your podcasts to ensure you never miss an episode. GE Vernova is now one year into life as an independent public company, much to celebrateyour revenue rose to $35 billion. In 2024, GE Vernova was the year’s fourth best performing stock. Again, a lot to celebrate. But in 2025, the external environment hasn’t been as friendly. The Trump tariffs have everyone scrambling. How do you think about this moment? How do you think about it compared to a year ago at this time? Well, our end markets really haven’t changed very much, Bob. I would start there. I mean, we continue to see very strong end markets in our larger core businesses and gas power, in our electrification and grid businesses. So, frankly, there’s going to be moments of dislocation between the stock market and our end markets. It doesn’t mean that depending on where the tariffs go, that doesn’t create an opportunity for us to prove out our nimbleness and managing our global supply chain, and we’re going to have to do that. But I think it’s frankly an opportunity for us to demonstrate how much we’ve grown in our first year as a public company to be able to operate in this kind of environment. How do the tariffs practically impact your business? I mean, you’re a global business, so changes in global relationships and reputation, all of that requires some adjustment. Yeah, I think even if you take a step back and think about some of the stuff I’ve talked to our investors about on where we want to make investments, we want to invest in our business where we can improve the durability or the resiliency of our supply chain, and that’s simply because we have a lot of organic growth that’s coming in our businesses, irrespective of any policy changes. Now, policies are going to change, they’re going to evolve. This is going to force us to relook at where we source certain things. It’ll force us to revisit our terms with some of our suppliers in different locations, but we know how to do that. So, we don’t want to be too fast to respond as we’re kind of trying to make sense of everything. But I’d also rather be a company that is quick on its feet. In this environment, President Trump announced the tariffs on a Wednesday afternoon after the market closed. Rest assured by Friday afternoon, our teams were actively working evaluation plans of what our alternatives are. Now, it doesn’t mean within 40 hours you pull the trigger in a dynamic period of time. So, we’re working it pretty hard right now to figure out what our alternatives are, and with a growing backlog, to the extent our backlog is growing so substantially, that also puts us in a privileged position with our supply base to come and say, “Listen, this is what it’s going to take to keep serving GE Vernova.” It’s almost like there’s been a pullback around the very idea of globalization that maybe it’s not good to be a global organization. Do you think about that? Well, when I think about my first four months of the year. I mean, my first trip of the year was to Singapore and Japan, the first week of January. I had a great trip in the Middle East in February visiting Saudi, Qatar, Dubai, Abu Dhabi. These are all important markets for us. I think we’ve got opportunities to serve these markets throughout, and we’re going to work really hard to earn those opportunities. At the same time, long before announcements with tariffs, the reality is there has been an evolving shift with globalization. There’s certainly been a lot of strategic moves towards concepts of decoupling from the Chinese supply chain explicitly. So, we’ve been working that over a long period of time. Now, the last week certainly has been broader than any one country, and with it, it forces you to really revisit it in an even more intimate way, what you do and where you do it, but we can do that. We’re capable of taking that on, and I’m highly confident we can use this moment to make ourselves a better company for the long term. You have announced investing $600 million in U.S. factories yourself creating over 1,500 jobs. Yes. How much does GE Vernova need to be an American company? I would say more we need to be a local company for our local markets. I think in your bigger markets, you’re going to have a local supply chain to serve that market, local teams to serve that market. We’re a global company where, at this moment, one of our most important local markets certainly is the U.S., and that’s why we’re investing into that market. But we’re not going to not invest in some of these other countries that are attractive and markets too to be local there. There’s been some speculation that the speed with which U.S. manufacturing can ramp up to replace things that might have come from abroad, that that’s going to take a while and there’s going to be disruption. Is that something for your business that you see that you worry about, or is that part of the nimbleness, I guess, that you’re talking about on the part of your team? We do have a fair amount of industrial footprint in the U.S. that allows us to build on existing assets. So, the $600 million investment is reinvesting in existing assets, 1,500 jobs to locations that already have the concrete poured. They already have the cranes. They already have the logistics with the railroad adjacent to the factory. So, we can move reasonably quickly. Now, to the extent the policy environment drives us towards greenfield investments to reindustrialize parts of our supply chain, that would take longer, truth be told. And that’s a multiyear journey that, at this point, we aren’t necessarily evaluating, but we will keep looking in that regard. But first and foremost, we’re going to keep trying to eliminate waste in our existing processes and build upon the assets we have, and we feel like that can carry us for a eriod of time. Now, where we don’t have it, as an example, we announced and closed an acquisition of a supply chain footprint from Woodward. That was a vertical supply chain integration of a small part of Woodward’s business, but for our gas business, an important part of our supply chain where we thought it made more sense to just have that internal. How much do you tune your long-term decision-making when there’s noise and change and pressure in the near term? We need to scrutinize how long the status quo is, for sure. And that can be hard to do in a volatile moment that we’re in. But if nothing else, it gives us a chance to really challenge ourselves on what we have been doing, whether there’s a different way to do it. And that’s the way we talk about it internally is: “This is an opportunity for us to really revisit past assumptions and think about how we can be better.” Now, in some cases, we may gain conviction with exactly the play we’ve been running. In others, there may be a better alternative. I mean, do you have, sort of, I don’t know, leadership principles or lessons that you use as a touchstone when things do get volatile? Well, we’re not going to suck our thumbs and cry on our beer as things kind of change. We want to use change as an opportunity to improve. In that regard, this moment when we’re just reaching our one-year anniversary as a public company is a moment when I feel pretty confident we’ve got our feet on the ground, and we can play into this and use this moment of change to play offense on not just how we want 2025 to go, because we won’t change 2025 in any material way certainly from a supply chain strategy, but we can use 2025 to challenge ourselves for the next decade, and that’s very much what we’re doing.
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E-Commerce
Given all the recent bad news on the world stage, from tariffs wars to the war in Ukraine, it’s no wonder Swedes are seeking a moment of zen by watching a livestream of “The Great Moose Migration” (loosely translated from the Swedish, “Den stora älgvandringen“). The 24-hour event, which runs for 20 days straight, kicked off on Tuesday. Since it first aired in 2019, it’s been providing soothing entertainment for millions of Swedes each year around this time. That first year, nearly a million Swedes tuned in to literally watch moose walk through forests and swim across the ngerman River, all captured by remote cameras and drones, the Associated Press reported. By last year, the sleeper hit had a whopping 9 million viewers, who followed along on Sweden’s national public television’s streaming platform, SVT Play. This year, the livestream started airing a week earlier, as the moose got an early start due to warmer weather. From now until May 4, viewers can watch dozens of moose migrate to their favorite pastures located about 187 miles northwest of Stockholm, the country’s capital. Sure, there’s not much happening, but that’s why so many people find it relaxing. So much so, that more than 78,000 Swedes have joined a Facebook group with fans sharing photos of their TV screens when moose appear, according to NBC News. In fact, The Great Moose Migration is part of a larger global trend of relaxing, nature-oriented livestreams with not too much going on, which began in 2009 when NRK, Norway’s public broadcaster, aired a seven-hour train trip across the southern part of the country. That trend has even extended to the U.S., where thousands of captivated viewers have tuned in to watch a couple of wild eagles, Jackie and Shadow, and their growing family via the bald eagle nest cam in California.
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E-Commerce
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