 |
|
|
|||||
TikTok's deadline to sell off or cede its US operations is once again approaching. The 75-day extension delaying the enforcement of a nationwide TikTok ban is set to run out Saturday, April 5, unless the company finally reaches an agreement to find a new owner. Who might buy it, and what happens if no deal is reached? Here's the shape of things right now: Potential buyers President Donald Trump has suggested that a deal is imminent and could be reached before that deadline. What such an agreement will look like is still extremely unclear. A number of interested buyers have come forward, including YouTuber MrBeast, Reddit cofounder Alexis Ohanian and Perplexity AI. Oracle, which almost bought TikTok in 2020 and was a key part of TikToks earlier negotiations to address national security concerns, is also in the running. Depending on which bid wins out, TikTok could end up looking very different. ByteDance, TikToks Chinese owner, wont allow another company to take control of the apps coveted recommendation algorithm. That means a new owner would have to rebuild TikToks central feature. Perplexity AI, for example, has said it would take on this task of reverse-engineering the app's For You feed, making it open source and implementing some kind of Community Notes-style fact checking feature. Reddit cofounder Alexis Ohanian, who joined a group of investors known as Project Liberty, has hinted at a vision for TikTok that somehow ties in with blockchain technology. Option 2 Theres also another, potentially less disruptive option on the table. The White House is also considering a deal that would allow TikToks existing US investors to roll over their stakes into a new independent global TikTok company, according to The New York Times. Under this arrangement, Oracle could also end up overseeing TikToks US data while ByteDance hangs onto its algorithm, as the Financial Times reported in March. This would likely be a smoother transition than a full-on sale that would require a new owner to rebuild a significant part of the app. Aspects of it are also very similar to terms TikTok already agreed to under a previous agreement with Oracle known as Project Texas. However, this sort of deal may also not be entirely legal, as Politico recently pointed out. The Protecting Americans from Foreign Adversary Controlled Applications Act, the law passed by Congress and signed by former President Joe Biden last year, calls for a divestment of TikTok and its algorithm. Its also not clear whether Chinese officials would be willing to sign off on such an arrangement, though Trump has suggested he could use the threat of tariffs as negotiating leverage. Were dealing with China also on it because they may have something to do with it. And well see how that goes, Trump told reporters over the weekend. No deal So what happens if Trumps deal isnt finalized by Saturday? The answer, it seems, is probably nothing. Trump has said he would likely extend the deadline again if the clock runs out on the current extension. (Once again, it's not entirely clear if another extension is legal, but CNN reports that a second extension might be an uphill battle if challenged in court.) In the meantime, TikTok is unlikely to go dark like it (briefly) did in January when the ban law first went into effect.This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktoks-ban-deadline-is-coming-what-happens-next-162420478.html?src=rss
Category:
Marketing and Advertising
At its Alfafar store in Valencia, Spain, IKEA has launched a community-focused initiative providing free retail space to nine local businesses devastated by last October's catastrophic floods. The program, called "La meua llar és la teua" (My home is your home), enables entrepreneurs to reconnect with customers while their original premises are under reconstruction and repairs.Among the businesses finding temporary shelter at IKEA are a bookstore, a fashion boutique, a plant shop and a beauty salon. Participants were selected by Nittúa, a Valencia-based platform for socioeconomic innovation. As reported by Europa Press, the initiative represents a lifeline for struggling entrepreneurs like Cristian, CEO of workwear retailer Worket: "The flood took away our store and left us in uncertainty. Today, we have the opportunity to resume our activity in IKEA's space. This isn't just a place to sell it's the hope of starting over." For IKEA store director Diana Carrero, the program embodies solidarity in challenging times: "We're convinced that unity creates strength, which has become even more irrefutable after the past months." The collaborative approach not only helps flood-affected businesses survive but demonstrates how large retailers can leverage their resources to support local economic recovery following a crisis.
Category:
Marketing and Advertising
Apples Find My feature has finally been enabled in South Korea, according to a company announcement translated by Apple Insider. This comes after years of public demand in which the finding network tool was absent from the country. The omission was especially odd when you consider that Apple sold AirTags throughout the region. Without Find My, they are basically just puck-shaped paperweights. The company never explicitly stated why it limited access to Find My in South Korea, but it appeared to be related to local laws that could have allowed the government access to the location data. The service first appeared during a beta test of iOS 18.4, but the official software update makes it available to everyone in the country. Find My has long been functional in South Koreas outlying territories like Baengnyeongdo and Ulleungdo. "Find My is an important tool that allows users to grasp the location of the most precious things to them, such as friends, family and personal items, and I am very happy to be able to introduce this function to Korea," said David Dorn, senior director of Apple's service products, in a statement on the company's local website. The modern iteration of Find My launched in the US in 2019 as part of iOS 13. However, the tool actually dates back to a service called Find My iPhone that started in 2010. Apple recently expanded functionality to let users share the location of a lost item with other people on the network. This is helpful when negotiating the return of a lost item with a stranger.This article originally appeared on Engadget at https://www.engadget.com/mobile/apples-find-my-has-finally-launched-in-south-korea-151437244.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||