|
As the federal government rolls back environmental programs and policies at a head-spinning pace, businesses are largely on their own to maintain momentum in fighting the climate crisis. At the Fast Company Grill at SXSW earlier this month, Gene Eidelman, cofounder of Azure Printed Homes; Kate McLeod, cofounder and formulator at Kate McLeod; and Nicole Richards, CEO of Allonnia took the stage to discuss how they are tackling the environmental crisis through their own companies despite challenges at the federal level.For Richards, whose company focuses on cleaning up forever chemicals (PFAS), one of the prime issues is the lack of circularity in regulations. For example, the Environmental Protection Agency regulates the amount of PFAS in drinking water. But the Food and Drug Administration’s PFAS regulations only extend to packaging and processing equipment. So for a product like soda that’s primarily composed of water, there’s not enough oversight in the level of PFAFS in the actual product. She also expressed concern over the lack of funding for companies in this space. “That’s the real worry,” she said. “Over the next four years, are we going to slow down innovation to a halt if we don’t have the right government support?” Eidelman echoed Richards in calling for an overhaul in federal regulations pertaining to sustainability. Eidelman’s company builds 3D-printed homes from recycled materials for residential use or in disaster relief. So for him, he sees ample room for innovation within the U.S. Department of Housing and Urban Development and the Federal Emergency Management Agency. “FEMA’s been buying the same trailers for every disaster and spends more money to ship it to Maui than to manufacture things on site,” Eidelman said. “There are a couple departments that are just not doing the job. Less of doing the same thing is going to be a good thing.” McLeod called on companies to reframe how they think about sustainabilityif not for the environment itself, then as a way to stand out from competitors. At her eponymous company, McLeod creates body care items in plastic-free packaging that has resonated with consumers. “I’m just really tired of these companies saying, oh, we’ll offset our plastic usage this way. Just don’t [use plastic in the first place],” she said. “It’s a little bit harder, but you know what? It’s going to make you so much cooler because you’ll be different.” Watch the full panel below:
Category:
E-Commerce
A child-size table and small chairs make up the centerpiece of a playroom. It’s where children do crafts, host tea parties for their dolls, play hide-and-seek, and build forts. So it makes sense that people buy a lot of them: By 2030, Americans will spend an estimated $12 billion on play tables. [Photo: Bauen] The market is flooded with sets, ranging from inexpensive ones like Ikeas $50 version to more design-forward varieties like Lalos $300 set. Still, husband-and-wife entrepreneurs Lynn and Cassidy Rouse believe theres room in the market for a better-designed version. More specifically, they wanted to create a set that was indestructible, easy to assemble, usable indoors and outdoors, and even portable. And they wanted to create chairs that were almost impossible to tip over. The Rouseswho have two young childrenspent two years designing a play table and chairs, exploring hundreds of prototypes and materials, until they arrived at their final design: a whimsical-looking set made from recyclable plastic. The product has already won an iF Design Award. This week, theyre launching a $649 play table and chair set through their new brand, Bauen. Over time, they expect to redesign other children’s furniture. A Packed Market Child-size furniture has been around since the 18th century, when well-to-do families wanted to give their children opportunities to play and develop. Today such items are a staple of childhood. But when the Rouses scoured the market for a play table for their kids, they found most options lacking. Thanks to the rise of cheap, mass-produced furniture, you can find many affordable options from Target, Walmart, and Amazon. The problem is that most of them are made of inexpensive materials that break easily. When we spoke to experienced parents, they said that they had gone through several sets of play tables, Cassidy says. It’s become a norm to get an inexpensive play set and expect to throw it out after a few years. If you have a second child, you just buy a whole new set. [Image: Bauen] Outdoor play sets are slightly more durable, since they are made using heavy-duty plastic, but they’re often designed like picnic tables, and don’t look good indoors. So you end up buying two setsone for indoors, and another for outdoors, he says. Today, thanks to improved child-safety laws, companies need to follow regulations when designing furniture for kids. After receiving reports of injuries, the U.S. Consumer Product Safety Commission established a rule that chairs marketed for children younger than 5 must go through a stability test issued by a third-party testing agency. The test involves putting the chair at an incline to show that it will not easily tip over if the child sits too far back or leans to one side. But in focus groups, the Rouses heard parents say their kids frequently tipped over in play chairs, partly because often they often sit quietly at the table, instead playing vigorously and leaning backward at an unsafe angle. We didn’t think the standard accommodated the way children actually interact with this furniture, Lynn says. [Image: Bauen] Redesigning a Classic So they set out to create a better product, starting by designing a chair that is more tip-resistant than others on the market. When you first see the chairs, their proportions look a little comical. They have a very wide seat, a very short 8-inch back, and thick legs (a now patent-pending design). All of this creates a low center of gravity, which makes them harder to tip over. Most children’s chairs are designed like smaller versions of adult chairs, Cassidy says. But we had a breakthrough when we realized that toddlers don’t need a large, supportive back; their bodies are often leaning forward to see what is in front of them. By creating a wide seat and a low back, the chair is much more stable. [Image: Bauen] Rethinking the chairs led the Rouses to rethink almost every aspect of the set’s design. They wondered whether it was possible to create furniture that would look good indoors but also be practical outdoors. They ended up using polyethylene, a type of durable plastic thats often used to construct outdoor furniture. They sourced it from a company whose products are deemed toxin-free by the EU, which has higher product safety standards than the U.S. [Image: Bauen] Despite being plastic, the set doesn’t look like a traditional picnic table and chairs meant for the backyard. The furniture has interesting curves. Depending on how it’s styled, it can look fun and cartoony in a kid’s bedroom, or sleek in a modern home. But when the sun comes out, you can easily carry the set out to a deck or garden, so kids can eat and play outside. After trying out many other products on the market, the Rouses discovered things they disliked and avoided them in their own design. For instance, they didn’t like the way liquid would spill right off tables, so they designed raised edges so spills would stay contained. Lynn found it annoying that many chairs were not large enough for adults to sit on. We wanted it to fit an adult bottom, she says. That way you can sit with your child at the table. But you can also bring it to the bathroom and sit on it while giving your kid a bath. [Image: Bauen] Finally, they wanted to make the set easy to assemble. The chairs don’t require any assembly. For the table, you only have to attach the legs. It doesn’t require any tools, and it takes less than two minutes. Importantly, the table is designed to be disassembled easily so you can store it and transport it. You might want to bring it on holiday with you, Lynn says. The Bauen set is certainly thoughtfully designed, but its also much more expensive than other kids furniture on the market. At $649, it is more than double the cost of the Lalo set, which is already considered expensive. The table will likely be appealing to affluent, design-conscious parents. But the Rouses are also trying to make the case that their product is much more durable than others on the market, so its a good value for money.
Category:
E-Commerce
We live in an era of rapid technological change, where the rise of AI presents both opportunities and risks. While AI can drive efficiency and innovation, it also increases the temptation for leaders to prioritize short-term gainsautomating decisions for immediate profit, optimizing for productivity at the cost of employee well-being, and sidelining long-term sustainability. Organizations that focus solely on AI-driven efficiency risk creating burnt out workforces, extractive systems, and fragile organizations that cannot withstand economic, social, or environmental disruptions. To build resilient organizations that can weather the future, leaders must embrace regenerative leadership. This requires shifting from exploitative business models that prioritize efficiency to people-centered leadership that actively seeks to restore and enhance resources, whether human, environmental, or technological. Regenerative leaders recognize that AI should augment human potential, not replace or exploit it. They create strategies that use AI to enhance long-term human, business, and environmental well-being rather than diminishing them. The key principles of regenerative leadership A regenerative leader creates sustainable systems. Unlike traditional leadership, which focuses on efficiency, profit, and centralized control, regenerative leadership nurtures ecosystems. Here are the key principles a regenerative leader follows: Systems Thinking: Sees organizations and ecosystems as interconnected, ensuring decisions benefit the whole rather than just isolated parts. Living Systems Approach: Draws inspiration from natures regenerative cycles to create adaptive, self-renewing teams and businesses. A self-renewing team is one that continuously learns and evolves. Purpose-Driven Leadership: Aligns business and leadership goals with meaningful long-term impact. Human Well-being: Prioritizes employee and stakeholder well-being including creating psychological safety and a collaborative environment. Resilience & Adaptability: Leads with agility in uncertain times, designing organizations that can thrive in change. Regenerative Value Creation: Moves beyond extraction of resources, talent, and energy to creating lasting value for people, communities, and nature. Collaborative & Decentralized Power: Encourages participatory leadership, where teams self-organize and contribute to a larger mission. Regenerative leadership in action Heres how different companies have implemented regenerative leadership: Business Strategy: Companies like Patagonia and Interface have pioneered sustainable business practices that go beyond carbon neutrality and actively regenerate ecosystems. Both companies saw improved brand loyalty, cost savings, and competitive advantage from these efforts. Patagonias ethical stance boosted sales, making it one of the most trusted brands globally, while Interfaces sustainable innovations led to higher efficiency, lower production costs, and increased demand for eco-friendly products. Corporate Culture: Microsoft prioritizes employee well-being through flexible work policies, continuous learning programs, and mental health support. This fosters a positive work environment that enhances engagement, productivity, and ultimately long-term business success. Community Impact: The Hershey Company has made significant strides in community impact through its commitment to sustainable cocoa sourcing and education programs. These programs ensure a stable supply chain, enhance brand trust, and meet consumer demand for ethical products, driving long-term success. Developing regenerative leadership skills Regenerative leadership is not an innate talent but a skillset that can be cultivated. Here are some suggestions for becoming a more regenerative leader: 1. Expand awareness to think in systems, not silos. Regenerative leaders recognize that businesses must work in harmony with both the environment and human nature. Companies like Patagonia restore ecosystems through regenerative practices. They emphasize that great leadership works with natural flows rather than imposing rigid control. By shaping organizations that evolve organically, like ecosystems, leaders cultivate resilience, innovation, and lasting success. 2. Practice deep listening to lead with empathy. Success will start with deep listening to employees, customers, and stakeholders. The Buddhist concept of mindfulness will remind leaders to be present, ask the right questions, and cultivate trust, creating cultures where innovation thrives. 3. Embrace a growth mindset to stay adaptive. Regenerative leaders will see challenges as opportunities for reinvention. The Zen principle of Shoshin (beginners mind) will encourage curiosity, adaptability, and a culture of continuous learning, ensuring organizations do not just survive but evolve. 4. Foster collaboration and build networks, not hierarchies. The best leaders will empower teams, encourage co-creation, and shift from competition to co-elevation. By fostering inclusive, participatory decision-making, they will build self-renewing, resilient organizations. 5. Measure impact beyond profits. Success is more than profitsit includes ethical usage of technology, employee well-being, biodiversity restoration, and community impact. Regenerative leaders track holistic KPIs, driving sustainable business transformation. The future of leadership is regenerative By embracing regenerative leadership, leaders will move beyond short-term survival tactics and instead drive innovation, resilience, and long-term success while creating lasting positive impacts. This approach will become an ongoing practice of learning, adaptation, and alignment with the broader ecosystems of business, society, and technology. The choice will be clear: Leadership must not only sustain but regenerateleveraging AI and emerging technologies as forces for good.
Category:
E-Commerce
All news |
||||||||||||||||||
|