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Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Adobe has updated the Acrobat AI Assistant, giving it the ability to understand contracts and to compare them for you. The company says it can help you make sense of complex terms and spot differences between agreements, such as between old and new ones, so you can understand what you're signing. With the AI Assistant enabled, the Acrobat app will be able to recognize if a document is a contract, even if it's a scanned page. It can identify and list key terms from there, summarize the document's contents and recommend questions you can ask based on what's in it. Adobe The feature can also compare up to 10 contracts with one another and be able to check for differences and catch discrepancies. When it's done checking, and if you're satisfied that everything's in order, you can sign the document directly or request e-signatures from your colleagues or clients. Adobe listed a few potential uses for the feature and said you can use it to check apartment leases, to verify out-of-country charges for mobile plans and to compare perks or amenities of competing services. It could be even more useful if you regularly have to take a look at multiple contracts for your work or business. Of course, you'd have to trust the AI assistant to actually be able to spot important information and catch both small and significant changes between different contracts. If it works properly, then it could be one of Acrobat AI's most useful features, seeing as users (according to Adobe itself) open billions of contracts each month on the Acrobat app. The Acrobat AI Assistant isn't free, however. It's an add-on that will cost you $5 a month whether or not you're already paying for Adobe's other services and products. This article originally appeared on Engadget at https://www.engadget.com/ai/adobes-acrobat-ai-assistant-can-now-assess-contracts-for-you-140058723.html?src=rss
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Marketing and Advertising
Nintendo is caught between its eight-year-old Switch console and the next-gen Switch 2 a purgatory that usually hits sales. Sure enough, the company announced that it now expects to sell just 11 million consoles this fiscal year instead of the 12.5 million it originally forecast. That's in light of a fairly dismal holiday period that saw sales and profit drop by a third from last year, with consumers likely awaiting the Switch 2 launch sometime next year instead of buying the current lame-duck version. The company hasn't been able to keep sales momentum with new games either, as revenue in that area is down 24.4 percent compared to the same three-month period last year. The company is only releasing a couple of new titles early in 2025 (Donkey Kong Country Returns, Xenoblade Chronicles X), before its reveal of the Switch 2 on April 2. That reveal will be done on a special Nintendo Direct event and will be followed up with first-look experience events in cities around the world. The first ones will take place in New York City and Paris from April 4 to April 6, and more cities around North America, Europe, Oceania and Asia will follow. The company hasn't said much about the new model so far, other than that it will be backwardly compatible with current Switch games. So far, Nintendo investors haven't been too worried about falling sales due to high expectations for the Switch 2. However, Nintendo will have to convince buyers that its next-gen console is a significant upgrade over the current Switch, ensure it has enough stock available to meet demand and keep current Switch owners happy. That's no easy job, given that Nintendo has sold 150.86 million units since launch and boasts 129 million users playing annually. The Switch should become Nintendo's all-time best selling console later this year when it passes the Nintendo DS, which has the company's all-time sales record of 154.02 million units. This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-sees-sales-dip-as-switch-2-debut-looms-130047928.html?src=rss
Category:
Marketing and Advertising
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