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When every channel claims credit, measurement breaks down. Discover three practical ways to audit attribution and MMM tools, verify causality, and make more confident marketing decisions. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
Last year fans of Ted Lasso received the good news that the show would be returning for a fourth season, despite having referred to its third season as its "final" one. Now Apple TV has shared some still images and further confirmation that production is underway. As first shared by The A.V. Club, this latest batch of still images depicts the eponymous coach back in action, this time coaching a womens soccer team. A description of the upcoming season shared with the outlet reads, In season four, Ted returns to Richmond, taking on his biggest challenge yet: coaching a second division womens football team. Throughout the course of the season, Ted and the team learn to leap before they look, taking chances they never thought they would. The images also feature returning cast members such as Hannah Waddingham, who plays Greyhounds owner Rebecca Welton, and Annette Badland, who plays pub owner Mae Green. Also shown are newcomers Grant Feely as Ted's son and Tanya Reynolds as an assistant coach. Apple shared that the show is returning this summer, but no specific date has been announced.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/apple-tv-offers-first-look-at-ted-lasso-season-4-141538177.html?src=rss
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Marketing and Advertising
LinkedIn has long been a platform for showing off professional accomplishments. Now, the company is leaning into the rise of vibe coding by allowing users to show off their proficiency with various AI coding tools directly on their profiles.The company is partnering with Replit, Lovabl, Descript and Relay.app on the feature and is working on integrations with fellow Microsoft-owned GitHub as well as Zapier. LinkedIn has always allowed users to add various skills and certifications to their profiles. But what makes the latest update a bit different is that users aren't self-reporting their own qualifications. Instead, LinkedIn is allowing the companies behind the AI tools to assess an individual's relative skill and assign a level of proficiency that goes directly to their profile. For example, AI app maker Lovabl could award someone a "bronze" in "vibe coding," while the platform Replit uses numerical levels and Relay.app may determine that someone is an "intermediate" level "AI Agent Builder," according to screenshots shared by LinkedIn. These levels should dynamically update as people get more experience using the relevant tools, according to LinkedIn. Lovabl's vibe coding rating system.LinkedInOf course, the update also comes at a time when companies have used these same kinds of AI tools to lay off thousands of workers. So while there's may be value in showing off your vibe coding skills, there are still many workers who likely aren't as excited about ceding more ground to AI. When I asked, LinkedIn's head of career products Pat Whealan about this he said that AI-specific skills are an increasingly important signal to recruiters and the latest update will make it easier for them to assess candidates' skills. But he added that the intention isn't to make AI-specific skills the sole focus. "This is less about replacing any of those other existing signals, and more about showing new ways that people are doing work," he tells Engadget. "And how do we give a verifiable signal to both hirers and other people looking at their profile, that they actually are using these tools on a regular basis."This article originally appeared on Engadget at https://www.engadget.com/ai/linkedin-will-let-you-show-off-your-vibe-coding-expertise-140000776.html?src=rss
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Marketing and Advertising
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