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Winning approval for marketing strategy requires more than logic. Learn how relationships, narrative, and executive alignment help marketers secure buy-in and move initiatives forward. Read more. Read the full article at MarketingProfs
Category:
Marketing and Advertising
As promised, Samsung is bringing its Galaxy Z Trifold smartphone to shoppers in the US. The unique foldable goes on sale on January 30. The phone was announced along with its select markets' sale dates at the close of 2025. We didn't have price information for Samsung's domestic market at that time, and even though we were anticipating the Galaxy Z Trifold to cost a bundle, the actual cost is more absurd than we'd guessed. In reality, getting your hands on this slim triple-screen smartphone will run you $2,900. Putting aside the ludicrous expense, this smartphone is pretty dang cool. After his hands-on experience with the phone at CES 2026, Engadget senior writer Sam Rutherford had overall positive things to say about the device, despite it demanding some tradeoffs in bulk. To borrow his own phrase: "I kind of hate how much I like the Galaxy Z TriFold." Maybe as this cutting edge design becomes easier to manufacture, prices will eventually drop into the realm of reality for the average consumer. But if youre a person who would buy a separate smartphone and tablet, combining both into a single device might feel worth the price tag. For now, anyone willing to pay the premium in the US will receive the model that has 512GB of storage and only comes in a black color.This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/the-samsung-galaxy-z-trifold-will-cost-2900-in-the-us-140000013.html?src=rss
Category:
Marketing and Advertising
Lego unveiled its Smart Play system at CES 2026 earlier this month, with a selection of sets designed for the engaging feature. Now, the toy company has announced five new compatible sets all Stars Wars themed available now for pre-order. Anthony Daniels, the original C-3PO, shared the news during the Nuremberg Toy Fair. The Smart Play system, Lego's newest venture, involves a Smart Brick, Smart Tags and Smart Minifigures. Each Smart Brick has proximity sensors, an accelerometer, a speaker and more. The Smart Tags and Smart Minifigures relay what's happening to the Brick. For example, if you whoosh a spaceship through the air, the Smart Brick should make a sound that imitates that. Vader, of course, also makes his deep breathing sound. Plus, it requires no screens or apps, so the fun remains in its true, tactical form. The five new Smart Play sets span the Star Wars universe: Luke's Landspeeder with 215 pieces ($40) AT-ST Attach on Endor with 347 pieces ($50) Yoda's Hut and Jedi Training with 440 pieces ($70) Mos Eisley Cantina with 666 pieces ($80) Millennium Falcon with 885 pieces ($100) These sets join three initially announced Star Wars Smart Play ones: Darth Vader's TIE Fighter ($70), Luke's Red Five X-Wing ($90) and Throne Room Duel & A-Wing ($150). However, these three are "all-in-one" sets, meaning they come with the Smart Bricks. The newly announced options don't come with a Smart Brick, requiring an extra purchase, but will have the Smart Tags and Smart Minifigures that will know what to do. All of the Smart Play Star Wars sets are available to pre-order as of today. They should be available starting March 1. This article originally appeared on Engadget at https://www.engadget.com/lego-has-a-new-round-of-star-wars-sets-that-work-with-the-smart-brick-131210482.html?src=rss
Category:
Marketing and Advertising
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