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Gen Z workers have been branded as demanding, unmotivated, and even entitleda word that was used not too long ago to describe millennials. In an Intelligent.com survey last fall, 60% of employers said they had fired Gen Z workers not long after hiring them, and one in six managers said they were hesitant to hire recent college graduates. Its no surprise that Gen Z continues to be misunderstood, or that older employees might rely on lazy tropes as they try to make sense of a new generation. While its true that Gen Z employees may have higher expectations for the workplace, that isnt necessarily a bad thingin fact, it may just be a necessary corrective in the face of questionable leadership. What many have labeled [quiet] quitting is actually a rational response to workplaces that lack fairness, structure, and alignment with employee values, leadership strategist Jeff LeBlanc wrote recently. Instead of writing off an entire generation, leaders should be asking: What are we doing wrong? As baby boomers age out of the workforce, its imperative that employers find a way to better understandand courtGen Z employees, who will be a key part of the next generation of workers. So what can employers do to not just attract Gen Z workers, but make sure they stick around? Understand how Gen Z employees are different Rather than typically dismissing the concerns of Gen Z or painting them as difficult to work with, companies and managers should consider why younger employees might differ from their older counterparts when it comes to their expectations of the workplace. Gen Z grew up amid economic uncertainty, social justice movements, and an increasing focus on mental health, LeBlanc wrote. They dont just want jobs; they want workplaces that prioritize psychological safety, transparency, and fairness. Research indicates that Gen Z is far more socially conscious than previous generations, and that these employees prize diversity, equity, and inclusion efforts and employee wellness. What older employees may perceive as being demanding is actually about advocating for themselves. This is also a generation of workers who grew up on the internet. Gen Z is used to putting every thought out for others to like, dislike, and amplify, wrote Amelia Dunlop, chief experience officer for Deloitte Digital. When they show up at work, they expect their voice and opinions to be heard and taken into consideration. Consider the impact of the pandemic Gen Z has also come of age during a period of intense upheaval, changing their experiencesand perhaps expectationsof the workplace. Many of these young workers finished college or started working at the height of the pandemic, which meant they had to acclimate to professional life while working from home. While there are benefits to young workers being in an office setting, many of them are also seeking more flexibility and want the option of working remotely. Flexibility in the workplace is not just a perk for Gen Z, it is a necessity, wrote leadership expert Cheryl Fields Tyler. Despite this, many organizations operate with the assumption that Gen Z employees need to work in traditional office settings to ‘earn the right’ to have flexibility. Think about what they want out of a job Gen Z employees do tend to have higher expectations of their colleagues and managers. That can be a shift for older employees who might expect them to pay their dues or show more deference. Unlike previous generations, Gen Z may not be as satisfied with an inspirational leader. Instead, they prize qualities like psychological safety and fairnesswhich includes equitable pay and access to professional opportunitiesas well as a high degree of transparency, according to LeBlanc. Gen Z also wants to find meaning in the work they do. That shouldn’t come as a surprise to managers who have already worked alongside millennials. Thats also why younger workers may expect their employers to not just engage with social issues, but also align with their own personal values. In fact, research shows that Gen Z employees are three times more likely to stay at a job if they believe in the mission. And while work-life balance is important to other generations as well, its a major priority for Gen Z. As Andrew Roth, who runs the Gen Z consulting firm dcdx, explained: Quiet quitting or stronger pushes for work-life balance are not threats or insults to tradition, but merely calls for respect, protection of our health, and the desire for a more fulfilling life for a generation growing up in this always-online world. In many ways, Gen Z is simply looking for qualities that all employees should hope to find in their workplace, including transparency, clear expectations, and equitable treatment. Companies that take their concerns seriously are likely to cultivate more loyal, committed employeesof any age.
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E-Commerce
Like most Americans, I took Social Security for granted for most of my life. Until about 10 years ago, I carried a vague idea that the program had been promised to Moses on Mount Sinai (whaddya mean Grandpa didnt have a Social Security number until he was 27?). Combined with that assumption was my hazy belief that its benefits would dry up by the time I reached my sixties. My eyes were opened when I was asked to literally write the book on Social Security in 2015. (Forgive the shameless plug.) In researching and writing that book, I learned that Social Security represents the best of American federal policyand that the widespread misunderstanding of this program puts itand usin peril. Since then, I have become a dedicated Social Security fangirl who believes its important for all Americans to better understand and appreciate this program. Heres why. The gritty origin story The Social Security Act was signed into law on August 14, 1935, a date that dedicated students of history will recognize as smack-dab in the middle of the Great Depression. Thats not a coincidence. America faced a staggering 25% unemployment rate during the 1930s, and more than half the elderly population lived in poverty. This was not the economic reality Americans wanted for their grandparentsor themselves. In 1934, President Franklin D. Roosevelt appointed Labor Secretary Frances Perkins (the first woman appointed to a presidential cabinet and a stone-cold badass) to be chair of a newly formed committee on economic security. Perkins created a report that included a legislative proposal for what would become the Social Security Act. An elegant design A common misconception about Social Security is that you are contributing money to your future benefits. You might assume there is an account with your name on it where your contributions go to wait until you retire. Its an understandable mistake since thats how your 401(k) and other retirement accounts work. But Social Security was designed as a direct handover from current workers to current beneficiaries. By setting up the program so that people currently working made contributions to people currently retired, the government does not have to hold or invest money for the future. This design means that Social Security can never run out of money. The money is consistently transferred from current workers to current beneficiaries, which means there will be money for benefits when you retire. Yes, you. A history of tinkering Since Social Security is federal legislation, its subject to change as the economy and society change. For example, the original Social Security Act excluded coverage for many jobs, including agriculture, domestic work, teachers, librarians, and nurses. The program was expanded to include these in 1950. Some other major changes included the 1962 legislation that allowed dependent husbandsnot just wivesto receive benefits after becoming widowed, and the 1972 introduction of cost of living adjustments (COLA) to benefits. One of the biggest changes occurred in 1983, in anticipation of the future mass retirement of baby boomers. Between 2011 and 2029, approximately 10,000 boomers turn 65 every single day, which is a rate of retirement that Social Security was not originally designed to handle. The 1983 legislative changes to Social Security gradually raised the age of full retirement for boomers and subsequent generations, lowering the cost of their benefits. Future planning The 1983 legislation, like every change to Social Security, increased the programs complexity, which is a common source of frustration about the program. While changes to the program have sometimes led to unintended consequences, every single legislative decision reflects good faith, good intentions, and long-term planning. Consider the fact that in 1983, the oldest boomers were in their thirties, but Congress was already looking ahead to their retirement. Thats because the United States is the only country in the world that uses 75-year projections for its social insurance program. Most other countries use a shorter timeline. Only Japan, with a 95-year projection, uses a longer one. This kind of forethought and projection means were (theoretically) able to avert oncoming problems decades before they arrive. The greatly exaggerated reports of Social Securitys demise When I tell a contemporary that they can count on Social Security in the future, they often struggle to believe meand for good reason. You dont have to go far to find headlines describing the programs imminent insolvency. Heres the reality: The Social Security Trust Fund will run out of money in 2035. At that point, the Social Security program will only be able to pay out approximately 83% of promised benefits. Most people focus on the run out of money half of that sentence, glossing right over the youll get 83% of your promised benefits part. While a 17% reduction in your promised benefits is crappy, its a hell of a lot better than no benefits at all. Thats why I encourage Americans to remember that Social Security is facing an imminent shortfall, not an imminent bankruptcy. To avert the shortfall, Congress just needs to make some adjustments to the legislation. (Yeah, Im not holding my breath, either). But this is a fixable problem, if we as a country are willing to do the work. The real threat to Social Security I like to tell people that if Social Security benefits are not there for us when we retire, it means we have bigger problems than retirement income. Because I have a waggish sense of humor, Ill often name the kinds of fantastical and unlikely threats that would truly dismantle Social Securitya meteor heading straight for Earth, a robot apocalypse, or a fascist takeover of the American government. In other words, Social Security is about as close to a financial guarantee as we can have, but that doesnt mean its immune to threatsespecially the outlandish threts that are a lot less funny than they used to be. As a federal program, Social Security can be fundamentally changed or even rescinded with the stroke of a pen. And its more likely this will happen if the American citizens who are the beneficiaries of this amazing, flawed, and life-saving program believe the lies about it. This is why Ill spend Social Securitys 90th year touting its merits to everyone who will listen. The better we understand and claim Social Security as our own, the more secure it will beeven in the unlikely event of a zombie apocalypse.
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E-Commerce
The Oscars dont have a Best Poster category. (Or even a Best Title Sequence category, which they did sort of have for the very first Academy Awards in 1929 beforefor shamedropping it in 1930.) So this year, as in the past, we asked some of our favorite poster designers which Best Picture nominee should win Best Poster. Like book cover designers, key art creators are tasked with the unwieldy ask of distilling an entire universe of story into a single visual. Its another standard of excellence in cinemaand wed argue that theres indeed correlation between great posters and great films. Consider: In our (admittedly wildly unscientific!) 2023 best poster poll, all participants nearly unanimously selected the off-the-wall treatments for the off-the-wall Everything Everywhere All At Oncewhich took home Best Picture. Last year, Vasilis Marmatakiss unsurprisingly inventive posters for the unsurprisingly inventive Poor Things dominatedand the film subsequently nabbed Best Actress, Best Production Design, Best Makeup and Hairstyling, and Best Costume Design. Beneath our water-cooler correlation lies another truth: When a designer utterly nails the brief and creates a poster that rises to a films artistic heights, its transcendentand it often yields the singular image were left with in our minds long after leaving the theater. Below, a panel of prosJay Bennett, who has worked with Netflix and others; Marie Bergeron, who has worked with Sony, Marvel, Ubisoft, and Warner Bros.; Tori Huynh, who has worked with the Criterion Collection, A24, HBO and more; and Eric Garza and Mitch Putnam, creative directors of pop culture and poster powerhouse Mutantsound off on their picks for this years best Best Picture poster. [Photo: A24] The most effective movie posters make you want to see the movie. A24s one-sheet for The Brutalist delivers fully in this regard. Director Brady Corbets film epic is a bold and uncompromising work that celebrates minimalism and maximalism in equal measure. The poster supports that minimalist/maximalist approach with a design-forward layout that follows principles of Bauhaus and Brutalist design. The art challenges our expectations of traditional movie posters with its bold typography and asymmetrical layout, and is punctuated by an equally impactful visual of Lady Liberty turned on her headsignaling some of the films main themes. Its not just an advert for the film, it feels like an extension of its worldview. Eric Garza [Photo: MUBI] This one got my attention because of its simplicity, boldness, and because it says what it needs to say with very few elements. It’s [difficult to encapsulate a] story with only one image, and I always think that the best posters nail this part. Also, I’ve seen the film and it’s one of my favorites this year, so maybe [thats why I chose it, too]. Marie Bergeron [Photo: MUBI] One of my favorite films of 2024 was The Substance. I love when horror films center the unimaginable dread of being a woman. Strange, sterile, and a pastel gore nightmare, I feel like the posters capture the bizarre icons within the film really well. What came first, the chicken or the egg? Or was the chicken modified, processed and fried beyond our comprehension [so] it is no longer recognizable from its original form? Summarizing all of these elements, and without showing Demi Moore’s face, no less, is such a bold choice. I also love the condensed typeface they used for the title and kept within the entirety of the film. From the look of the key art into the picture, I appreciate the commitment to consistency within the branding. Tori Huynh [Photo: Focus Features] I have landed on the U.K. one-sheet for Conclave. I think it’s a bold approach for what is essentially a reliious drama to lead with such a vibrant, thriller-esque palette, with the character arrangement creating a hint towards the split of the vote. The highlighted eye as Cardinal Lawrence’s main weapon in this conflict is a nice touch. Jay Bennett [Photo: NEON] Many times, independent studios will try to push posters that feature big, loud graphic design or illustrative work to help their films stand out. That can be effective, but sometimes a simple piece of set photography is so perfect, it has to be used. Anora had my favorite poster of the year for exactly this reason. The photo screams youth, energy, love and euphoria, which is a hell of a lot to convey in one shot. The type perfectly complements the image and communicates everything necessary while also stepping back just enough so as to not compete for focal dominance. Uncomplicated in its design, this is one of those I couldve done that posters. But you probably couldnt have. Mitch Putnam
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