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When Paige DeSorbo was applying to colleges, her mom suggested broadcast journalism school. You would be a great news anchor, she said. DeSorbo agreed; she always loved reading off a teleprompter and ended up attending journalism school in upstate New York. Today, the Bravo reality TV star, 32, isnt exactly reading off a teleprompter, but she is constantly addressing the public. DeSorbo and her best friend and former Summer House castmate Hannah Berner parlayed their weekly Instagram Live musings into a podcast, Giggly Squad, in 2020. There, they bring comedic takes to everything from tariffs (chamoy pickles should have an extra tariff, they decided recently) to the appropriate level of closeness between adult men and their mothers. With more than 44 million downloads as of last year, DeSorbo and Berner have gone on tour, appeared on The Tonight Show, and are now translating their charming and satirical advice into book form, with How to Giggle: A Guide to Taking Life Less Seriously, out today. DeSorbo spoke with Fast Company about the strategy thats propelled her career so far: Choose a business partner like you pick a spouse I met Hannah my first weekend on Summer House, and we immediately hit it off. Not to jinx it, but we don’t see what we do as work because its just talking to each other. Of course, we have to make [business] decisions, but we don’t have a scheduled time during the week for that. We’re talking constantly and bring up work things the way we would any topic. We also have a shared Google Doc and Notes app. When things come up that youd normally text your friend about, we write it down and wait until the podcast. We call ourselves low-maintenance friends. We’re low-maintenance business partners, as well. Hannah and I have never gotten into a fight about anything business-related because we think of things the same way. There’s so many other areas where Hannah and I are completely opposite, but we feel like Giggly Squad is our baby, and we’re co-parenting. Its like getting married. Its the biggest decision of your life, and you have to choose wisely. Know when to sacrifice hair and makeup When we were about to start the Giggly Squad podcast, Hannah and I had to literally go open a Giggly Squad bank account. Doing that with her, I felt like I was 13 years old, but we were represented at agencies. We had to make sure Giggly Squad felt authentic, like the Instagram Lives wed been making before, even though we were making it more professional. That’s why we love our tour so much. On Instagram Live, you’re in the comments. With podcasts, you never get to interact with listeners. Our live shows are almost like we’re back in our Instagram Live days, but in person. When we first started touring, Hannah and I wanted to get our hair and makeup done [for every show]. This is the most non-Paige-coded thing ever, but Hannah suggested we do our own hair and makeup so we could nap during the day. I was like, that’s the best idea. I need to nap before the show. I’ll sacrifice hair and makeup. Now, we’ve gotten so good at doing it ourselves. Use your own voice When Simon & Schuster came to us to write a book, any Bravo person I talked to said you get a ghostwriter. But both Simon & Schuster and Hannah said it needed to be in our voices, because its comedy. We wrote the book fifty-fifty. Some of the stories are the same, but one version is from Hannah’s view and the others mine. It starts with how Hannah and I met. I love seeing her perspective. Then we have different personalized stories from our childhoods that have to do with our moms and growing up. We were influenced by magazines from when we were younger, full of quizzes, graphs, and charts. We wanted that element in our book because its fun and nostalgic for us. Now, I can’t imagine our book being written by a ghostwriter. Giggly Squad is so nuancedwe have so many inside jokes. Explaining that to someone would take too much time. Be fully present At this point in my life, in my early thirties, Ive got passion for my career. It is my number-one focus. Not to say that I don’t want to get married and have childrenI absolutely do. But it’s slowly [becoming] okay for women to say, I’m going to wait on that part because I want to give it my all. When Im doing something, I want to be fully present. With Giggly Squad, writing a book, and going on tour, I want to be fully present. The same goes for motherhood and being a wife. Dont believe the haters . . . or your fans Before I was on Summer House, I watched a lot of Bravo. When you’re watching it, you see people do things and think, That is so crazy! How do you not remember you’re being filmed? Then when you film a reality TV show, you forget there’s cameras there, and you become so close with production. When they’re in the room, you forget they’re producers. A producer told me, before my first season even airedhe was preparing me for it being on TV50% of people will like you and 50% will not. You can’t believe either [group]. You can’t believe your hype, but you also can’t believe the meanest thing anyone’s ever said about you. That was really good advice because when I started, I didn’t have that many followers on Instagram and didn’t think about that aspect. That helped me with all the social media reactions and opinions. Trusting your gut is the biggest partand not just with your career, but in your entire life. There have been so many times in my career where people have questioned Giggly Squad or what I was doing on Summer Houseanything. Knowing yourself and believing in your decisions and power is the most important career advice.
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E-Commerce
At first glance, your Kindle might seem like a no-frills reading device: straightforward, minimal, and focused on the basics. Kind of like an actual book, huh?But beneath its simple exterior lies a surprising range of features, tools, and tricks designed to make reading smoother, smarter, and more enjoyable.So, whether youre a seasoned reader or new to Kindle, here are five hidden gems to take your reading experience to the next level.Double-Tap to Turn Pages[Gif: Doug Aamoth]Amazon may have killed off physical buttons, theres a new feature that might help ease the pain.If youve got the most recent Kindle Paperwhite or the new Kindle Colorsoft, you now have access to double-tap functionalityavailable with the 5.18.1 update that dropped in March.It lets you turn pages with two quick taps to the side or back of your Kindle, making one-handed reading a far easier endeavor.Once your Kindle is updated to version 5.18.1, go to Settings > Device Options and toggle on Double Tap to Page Turn.Pinch to Adjust Font Size[Photo: Doug Aamoth]Im embarrassed that I didnt know about this sooner and, frankly, shocked I never did it by accident.For the aging-eyed among us, theres no need to dig track down your cheaters or dig through settings to change text size. Just pinch, baby.To try this, use two fingers to pinch or spread apart on the screen while reading. Itll instantly adjusting the font sizeeasy as that.Send-to-Kindle for Easy File Sharing[Photo: Doug Aamoth]One of my favorite features lets you can transform your Kindle into an all-in-one reading hub by sending documents, PDFs, and even web articles directly to it.Locate your Kindle email address in Settings > Your Account > Send-to-Kindle Email, and then email files to that address. Theyll soon appear in your library after syncing.You can also use the Chrome browser extension for web articles to streamline the process. And you can go to Amazon.com/MyK to customize your Send-to-Kindle email address to make it easier to remember.Export Notes and Highlights[Photo: Doug Aamoth]If you make use of the note-taking and highlighting features, Kindle makes it easy to export your musings via email.To use this feature, tap the top of the screen while reading and select the Notes and Highlights icon in the upper-right corner, which looks like a little notebook. From there, tap the share icon in the upper-right corner and youll find the option to email your notes to yourself or someone elsejust follow the prompts to complete the process.Whispersync for Voice[Photo: Audible]Why choose between reading and listening when you can do both?Whispersync for Voice enables seamless transitions between the Kindle version of a book and its Audible counterpart.Purchase both versions of a book with Whispersync compatibility, open it, and tap Switch to Audio or let the Kindle automatically sync your position between formats.You can also use Amazons Matchmaker feature, which scans your Kindle library and offers a discount price for to add audio to audio-compatible books.
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E-Commerce
The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. April is Earth Month and that means all I want to do is talk about plastic. Last August, I learned of a new study that revealed that the human brains studied were nearly 0.5% plastic by weight. Let that sink in. Plastic has infiltrated our bodies so thoroughly that its likely now a measurable part of our minds. Shouldnt our brains just be, well, brain matter? How did we get here? For decades, weve been misled about plastic. Those blue recycling bins and chasing-arrow symbols gave us the illusion that the plastic we use is being recycled and repurposed. In reality, only 5-6% of plastic in the U.S. is actually recycled, depending on the municipality. The rest? Some of it is incinerated, releasing harmful emissions into the atmosphere. The majority is either buried in landfills or, worse, left to break down into microplastics and nanoplastics that now contaminate our environmentand our bodies. And even that small percentage of plastic that does get recycled? After just one or two cycles, it, too, ends up as waste. But the crisis isnt just environmental anymoreits personal. Plastic pollution is now a major concern for our human health. Microplastics havent just been found in our brains; theyve been found in our blood, breast milk, placentas, testicles, and arteries. These arent harmless splinters floating through our systemstheyre petrochemical-based materials that can leach toxins into our bodies, potentially increasing risks for serious health issues like heart disease, diabetes, and cancer. Recycling isnt the answer When I decided to join Grove Collaborative, I had just read a book by William McCaskill that highlighted the importance of long-termismhow we should aspire to make decisions that are not just right today, but for future generations. This becomes more acute in parenthood (Im a lucky father of three), where I quickly realized its not about me and us, but about kidsmine and othersand future generations. We are surrounded by plastic, a petrochemical product that never biodegrades and instead breaks down into microplastics that live inside all of usforever! As a business leader, I also feel an immense responsibility. The consumer products industry that Im part of helped create this problem. For years, businesses assured consumers that plastic was fine and that recycling would solve the issue. But now we know that assurance turned out to be a lie. So what do we do now? A path forward First, we need to educate ourselves and others. The more we understand about how plastic affects our planet and our personal health, the more we can push for change. As each study comes out, we learn more about the impact of microplastics on our environment, but also our own health. Scientists, journalists, and researchers are increasingly sounding the alarm. Now its time for businesses and consumers alike to listen. Second, we must reduce our plastic consumption wherever possible. While going 100% plastic-free is nearly impossible (believe me, weve tried at Grove Collaborative), striving for progress rather than perfection is key. Small, mindful choices add up. When shopping for personal care, cleaning supplies, or food storage, opt for refillable or reusable formats, concentrated formulas, or materials with higher recycling rates, such as aluminum, glass, bamboo, or paper. Lean into the circular economy and repurpose items where you can by thrifting or shopping with Goodwill or ThredUp, and avoid companies like Temu and Shein that push fast fashion and consumerism. However, lets be clear: This crisis cannot be solved by individuals alone. Industry must step up. As CEO of Grove Collaborative, Im proud to lead a company committed to offering sustainable everyday essentials. Since our founding, weve focused on creating and curating brands that go beyond the normproducts are better for the planet without sacrificing performance. We’ve championed plastic reduction initiatives, but our mission is evolving. Packaging matters, but whats inside the packaging matters just as much. Weve long held ourselves to a higher standard when it comes to both ingredients and materials. Now, were deepening our commitment to educating consumers on why both are crucialnot just for environmental sustainability, but for human health as well. This approach goes against conventional business wisdom. The old saying goes, You need to walk the walk before you talk the talk. Too often, businesses master the art of talking without truly walking. We need more companies to be transparentnot just about their sustainability claims but about their actual impact. Consumers deserve to know whats in their products, how theyre made, and the consequences of their production choices. This is not about corporate altruism. Its about businessand the future of it. Millions of consumers are actively seeking healthier, more sustainable alternatives. The market is demanding change. Were ready to meet that demand. Will you join us? Jeff Yurcisin is CEO of the Grove Collaborative.
Category:
E-Commerce
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