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In a world where trust in institutions is at an all-time low and the pace of change is relentless, the most effective leaders are not those who hide behind polished press releases or corporate jargon. They are the ones who step forward with authentic storiesstories that reveal not just their vision, but their humility, values, and the messy realities of leading in uncertain times. Welcome to the era of the storytelling CEO, where transparency isnt just a buzzword, its the new leadership currency. Why Stories Matter More Than Ever For millennia, stories have been the glue that binds communities, shapes cultures, and helps us make sense of the world. Today, as organizations grapple with complex challenges, from digital transformation to climate change, data and strategy alone are not enough. Humans are narrative animals, and stories help us make sense of the world in ways that data and rational arguments often cant. Stories help to build trust, foster empathy, and catalyze action in ways that spreadsheets never will. Transparency: The Foundation of Innovation Culture Culture is critical to innovation. The storytelling CEO understands that transparency, sharing not just successes but also failures, doubts, and lessons learned, creates the conditions for new ideas and psychological safety. When leaders model openness through the stories they tell, they give permission for others to do the same, unlocking creativity and risk-taking across the organization. For example, Satya Nadella at Microsoft championed a learn-it-all culture over a know-it-all one. By sharing stories of his own learning journey, Nadella made it safe for others to experiment, fail, and grow. This shift didnt just improve morale, it drove innovation and business results. The Five Phases of Story-Centred Leadership Based on my research and work with thousands of leaders globally, Ive developed a five-phase circular model for story-centred leadership: Story Listening: Deep listening is the antidote to echo chambers and ego chambers. Walk in the shoes of others to gain empathy and perspective. Story Building: Craft narratives that are clear, compelling, rooted in purpose and full of sticky details. The best stories answer, why does this matter? for every stakeholder. Story Shaping: Practice and refine stories with feedback. Authenticity beats perfection, and people connect with whats real, not whats rehearsed. Story Sharing: Stories are the connective tissue of change. Seed stories throughout the organization to grow a fearless, purpose-led culture. Story Living: Embody the story through actions and decisions. The most powerful stories are those we live, not just tell. Stories are not soft, they are our essential software Many leaders struggle with the idea of storytelling, dismissing it as superficial or soft. As digital transformation efforts repeatedly fail due to lack of buy-in and cultural resistance, the need for narrative becomes clear. If we want our strategies to succeed, we must shift that mindset: stories are our essential software. As a previous Fast Company article notes, The six most common reasons digital transformations fail often boil down to poor communication and lack of shared visiongaps that stories can bridge. Storytelling is not about spinning fairy tales or sugarcoating reality. Its about making meaning from complexity, surfacing the why behind the what, and inviting others into a shared journey. As one leader, Ian Ellison, told me, Ive learnt the hard way that they (stories) are essential in engaging people in sustainable change. The Risks of Storytelling and How to Avoid Them Stories can always be misused, something that were currently seeing on a global scale. In the wrong hands, they can become tools for manipulation or exclusion. The shadow side of storytelling is spin, distraction, and even outright deception. Thats why transparency is so vital. The storytelling CEO must be vigilant about grounding stories in truth, inviting diverse voices and challenge, and acknowledging complexity rather than oversimplifying. Cross-Cultural Communication: Stories as Bridges In our globalized world, leaders must navigate cultural differences with sensitivity and skill. Stories are universal, but the way theyre told and received can vary widely. The best leaders are those who listen deeply to the stories of others, adapt their narratives for different audiences, and use storytelling to bridge divides. The Neuroscience of Storytelling Understanding how our brains are wired for stories can make us better leaders. Stories activate multiple regions of the brain, making messages more memorable and emotionally resonant. As Fast Company has reported, understanding how your brain works can make you a better leader and storytelling is a key part of that tool kit. The New Leadership Currency In a world awash with information but starved for meaning, the storytelling CEO stands out. Transparency, rooted in authentic, purpose-driven stories, is the currency that builds trust, inspires action, and accelerates change. As leaders, our challenge is not just to tell better stories, but to listen, shape, share, and live them every day. If you want to lead, start by asking: Whats the story youre telling? And is it true, transparent and worth following? Five Ways to Become a Storytelling CEO Listen first. Seek out stories from every corner of your organization. Be humble. Share your failures and lessons learned, not just your wins. Connect the dots. Use stories to shine a light on your North Star, linking strategy to purpose and values. Invite others in. Make space for diverse voices and perspectives. Live your story. Let your actions reinforce your words. And remember: you are speaking volumes before you even open your mouth!
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E-Commerce
When someone takes a shower at a new apartment complex in Washington, D.C., the water is heated in part by a brewery downstairs. The mixed-use developmentpart of a larger new neighborhood called the Bridge Districtis designed to be as sustainable as possible. That includes using waste heat from commercial tenants like the brewery to save energy in the apartments. [Image: courtesy Redbrick LMD] Atlas Brew Works, a solar-powered brewery that serves craft beers, moved into the building in November. At most breweries, the heat thats generated from the brewing process would be vented outside. But in the new building, any hot water that the brewery doesnt reuse is sent into a heat exchanger, which transfers heat to the hot water loop for the apartments. (The water itself never mixes; tenants are not showering in brewery water.) [Photo: Atlas Brew Works/Redbrick LMD] Theyre still ramping up, but theyre starting to make a lot of beer, says William Passmore, managing partner at Redbrick LMD, the developer behind the project. So were using as much of that heat as possible. Were literally transferring the heat to support domestic hot water for all of the units throughout the building. When the brewery is operating at full capacity and the complexs 757 apartments are fully occupied, around 60% to 70% of the heat for the apartments hot water can come from the brewery. The complex is also designed to be able to harvest heat from other businesses. A small grocery store that will soon open can share waste heat from its refrigerators, for example. [Image: courtesy Redbrick LMD] All of this means that residents can save money on energy bills, and the buildings have a lower carbon footprint. The heat exchange system is one piece of a larger sustainability strategy for the development, which is on track to become the largest net-zero carbon residential project in the U.S. [Photo: Atlas Brew Works/Redbrick LMD] The development is next to a metro station and a riverside bike trail, so residents can drive less. The all-electric buildings feature a solar array on each rooftopexpected to generate 228 megawatt-hours of electricity each yearwith renewable power purchased to cover additional energy needs. The developers carefully tracked the carbon footprint of construction, measuring the embodied carbon of every piece of material and even how individual construction workers commuted to the site. They used materials like low-carbon steel and produced 40 different concrete mixes, carefully tailoring the amount of cement for each part of the building, which cut the overall carbon footprint of that material by 35%. In the next phase of the development, another new building will use mass timber construction. [Image: courtesy Redbrick LMD] Even though some parts of the process didnt necessarily cost much more from an engineering perspective, it took a commitment to make it happen. You need to have the mindset and the staff and the willingness to invest in it as an organization, Passmore says. Developers typically wouldnt go this far. It’s one of those things that doesn’t sound that difficult. [But as] you start to go and try and do it, [they’re thinking], ‘Oh, you know what? Let’s put this off for the next project, he says. [Image: courtesy Redbrick LMD] The developers theory: The work is worth itnot just for the environmental benefit, but because tenants are looking for more sustainable options. In surveys, the companies found that the renters they were targeting in their 20s and 30s wanted options like this. It differentiates our product, so it helps us with lease-up, Passmore says. We hope it will help down the roadresidents will appreciate it and enjoy the lower utility bills. And perhaps theyll stay a little longer, so that will help us again.
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E-Commerce
Artificial intelligence certainly didn’t debut in 2025, but it was the year it really started to hit the mainstream. ChatGPT, at the start of the year, had between 300 million and 400 million average weekly users. By October, that number had doubled. Meanwhile, usage of other AI systems, including Perplexity and Google’s Gemini, saw similar leaps in usage. Now, with 2026 on the horizon, people are wondering what’s next. Fast Company spoke to several analysts and industry experts to get their projections on what we can expect as AI’s influence continues to spread in 2026. The bubble won’t pop While the bears on Wall Street continue to talk loudly about an AI bubble, Wedbush’s Dan Ives says those fears are overblown and the AI trade will actually get bigger in 2026. Ives says the consumer AI revolution has not truly begun, and the expected rise of robotics in the years to come, as well as the long runway for corporate use and global expansion, will drive an ongoing tech bull market. “This AI revolution is just beginning today, and we believe tech stocks and the AI winners should be bought, given our view that this is Year 3 of what will be a 10-year cycle of this AI revolution build-out,” he writes. “We expect tech stocks to be up another 20% in 2026 as this next stage of the AI revolution hits its stride.” A leap in “lazy thinking” Not all of the predictions around AI in 2026 are quite so bullish. Gartner sends up a red flag about people’s growing dependence on chatbots and their automatic acceptance of whatever those devices spew out. Through 2026, the analytics firm predicts, there will be an “atrophy of critical-thinking skills due to Gen AI use.” That, it says, will push half of global organizations to require AI-free skills assessments. “As automation accelerates, the ability to think independently and creatively will become both increasingly rareand increasingly valuable,” Gartner writes. Gen AI will move from stand-alone sites to search engines Generative AI chatbots are how many people interact with AI. They don’t require any tech knowledge (although the more you know about how to phrase prompts, the more efficient they are), and they’re free. For tools like ChatGPT and Perplexity, you generally have to visit a stand-alone website to access them. In 2026 and beyond, however, Deloitte says that more people will begin to use generative AI that’s embedded within existing applications, like search engines. “In terms of daily use, accessing Gen AI within a search engine [when a search yields a synthesis of results] will be 300% more common than using any stand-alone Gen AI tool,” the consulting firm writes. Rise of the robots While humanoid robots in 2026 may not reach the levels Elon Musk predicts, we are likely to see a substantial increase in AI-driven robotics, Deloitte says. The number of industrial robots is expected to reach 5.5 million. That’s the beginning of a wavewhich could see annual shipments begin to increase until they reach 1 million per year by 2030. That increase, the firm says, will be driven by labor shortages and “exponential advancements in computing power.” A legal tsunami AI firms are already facing a number of lawsuits, most prominently involving cases in which plaintiffs argue that AI drove people to take their own lives. That has put a spotlight on the lack of guardrails around the industry. But to date, Washington has shown little interest in setting firm parameters for AI companies. (Some states are attempting to do so, however.) Gartner predicts that by the end of 2026, there will be more than 2,000 “death by AI” legal claims. The upside of this tragedy, it continues, is that it could finally push regulators to focus on safety issues. “Black box systemsAI models whose decision-making processes are opaque or difficult to interpretcan misfire, especially in high-stakes sectors like healthcare, finance, and public safety,” the analytics firm writes. “Explainability, ethical design, and clean data will become nonnegotiable.”
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E-Commerce
For venture capital, 2025 was all about artificial intelligencea trend that’s all but certain to carry into 2026. More than half of all VC dollarsand 36% of total dealsnow flow to AI companies, according to a recent Silicon Valley Bank report. Crunchbase recently reported that 14% of all global venture investment in 2025 went to AI giants OpenAI and Anthropic. The year also saw huge deals like a $2 billion seed round raise by Thinking Machines Lab, the AI startup founded by former OpenAI CTO Mira Murati. AI deals are also often closing quickly, with investment rounds that once would have taken weeks to close being handled in a manner of days, says Tim Tully, a partner at Menlo Ventures. You’re seeing people raise these large rounds with no decks, which is kind of shocking, or not even absolute clarity around precisely what the company is going to do, he says. Youre seeing funding of teams over what the team is doing. But even amid speculation that the industry could be in a bubbleand some signs of public fatigue with the technology thats snuck into everything from therapy sessions to childrens toysinvestors and industry observers say the AI push will continue in 2026. TAM explosion In some ways, AI mimics the investment wave around other recent transformative technologies, like the rise of the PC, internet, and mobile phone. New technologies come, and they’re transformative, and that drives a lot of investment, says Steven Neil Kaplan, a professor at the University of Chicago who studies venture capital. Some of them work out, some of them don’t, and hopefully the world becomes more productive. But Michael Carmen, co-head of private investments at Wellington Management and the coauthor of a venture capital outlook report the firm released in December, says AI companies have recently been growing revenue at a historically fast ratequicker than previous generations of software-as-a-service (SaaS) companies. Widespread internet use has given new AI products essentially instant access to a huge potential market, Carmen adds, noting, When you think about the [total addressable market] of AI over the longer term, it could be the largest TAM of anything that we’ve ever seen in technology. AI is increasingly competing with traditional SaaS businesses for both customers and investors, says Saagar Bhavsar, partner at Begin Capital. For one thing, artificial intelligence has businesses wondering if its more viable to build software tools in-house with the aid of new coding assistants and other AI agents. If your cost of building the software and time of building the software is going close to zero, the whole idea of SaaS disappears, says Sergey Gribov, general partner at Flint Capital. Even without AI, some companies have begun to reconsider the sprawling set of cloud services theyve signed up for over the years, including deals they signed during the chaos of the pandemic shutdowns, Bhavsar says. And investors are taking note. Few people are calling themselves B2B SaaS investors anymore, even if they did that historically, he says. Bhavsar says VC firms and their investors are showing an increasing appetite for new kinds of opportunities, including investments in computing hardware, data centers, physical computing, and robotics. Theres also a rising interest in so-called AI roll-ups, popularized by VCs like General Catalyst, where VC-backed businesses buy services businesses like IT companies, call centers, or accounting firms with the goal of making them more efficient through AI adoption. Its historically more like private equity investment, but the tech tie-in has made it appealing to the VC world. The most interesting part right now is that any type of deal can be a VC deal, Bhavsar says. Any pitch can be a VC pitch if they pitch it right. AI models, running on powerful graphics processing units like the ones that have helped chipmaker Nvidias market value skyrocket, could become the basis for a wide range of applications. (Its similar to the wave of software developed atop Microsoft Windows and Intel chips in the PC era, suggests Carmen.) VCs are looking to invest in companies building those AI-powered apps, though theyre also still enthusiastic about the frontier labs developing the models and core technology that help AI process text, images, video, and sound. That market, after all, still sees fierce competition among companies like OpenAI, Anthropic, and Google, and new startup labs emerging like Muratis Thinking Machines or Tokyo-based Sakana AI. I think there will be a lot more of these people coming out of the bigger names, or researchers coming out of academia wanting to start these research labs, says Christine Tsai, founding partner and CEO of 500 Global. Theres also roomand VC appetitefor new, innovative AI models for other areas besides language and image processing, like autonomous vehicles and robotics. We believe there’s going to be a company that’s going to build the robotic brain, if you will, that will power many different apps, many different use cases, says Janelle Teng, partner at Bessemer Venture Partners. Fintech, defense tech, and the rest Still, AI hasnt completely captured the VC sector. Other areas seeing investor interest include fintech, particularly after the 2025 IPOs of companies like Klarna, Circle, and Chime, as well as space and defense tech, Teng says. Space and defense startups also benefit from the Trump administrations push to overhaul military procurement and move business away from big defense contractors, while fintech startups may take advantage of the administrations deregulatory approach to finance. VCs that in the past wouldnt have invested in defense tech have also been encouraged by the success of Anduril, according to Carmen, who notes that another area of excitement for VCs is health tech, including wearable technology and other tools that help provide consumers with information to manage their health. One open question for VCs and other startup investors is whether the IPOs and acquisitions that characterized 2025 will continue into the new year. There was a lot more activity and liquidity in the markets, and we saw it in our own portfolio, in contrast to years prior, where it was extremely dry and felt like things were still frozen, Tsai says. A number of big startups are reporedly preparing for IPOs, including AI companies OpenAI and Anthropic and Elon Musks SpaceX. Their success could spur more initial offerings. Those transactions provide early-stage investors with funds for the next round of investment, though with big companies staying private for longer than in previous tech booms, there are often other ways to sell stock through company tender offers and other private deals. And, if recent activity is any indication, theres no shortage of investor cash pursuing stakes in startups, particularly around AI. Only time will tell, of course, which of those investments will prove wise, and whether the ever-escalating valuations of so many AI companies will last. The thing that’s hard to know is, are we in 1997, or are we in 1999, says Kaplan. VC investments in 97 did very well. VC investments in 99 did horribly.
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E-Commerce
I am not clairvoyant and have no crystal ball. But Ive got some predictions for 2026. I learned about predictions from a master of the craft: Byron Wien, a market strategist who rose to Wall Street prominence in the 1990s for his annual Ten Surprises list. Back in the day, I spent several weeks shadowing Wien as a reporter, and the lessons have long stuck with me. Wien said that the prediction game wasnt about being right. It was about identifying trends. He knew many of his surprises would never come to pass, at least not in the extreme form that he shared. But they sparked dialogue and got people to confront their assumptions. And every now and then, hed hit something spot-on. In the spirit of Wien’s lists, Im sharing my own predicted surprises for the year ahead. Consider them provocations for discussion. And well see how it all plays out. Im reminded of an insight Wien shared privately with me, as he ticked through the holdings in his personal investment portfolio. He said that he owned Investment A for Reason A, and Investment B for Reason B. And then he said that he owned Investment C as a hedge against everything else I believe. He knew that hed be wrong about some things, and was prepared to be wrong about everything. Ive yet to find a better approach for navigating a chaotic world. Now, on to the predictions! 1. Tech stocks will stall No oneand I mean no onehas a consistent record of correctly calling the stock market. But just this once, I have a feeling. Yes, AI profits at Nvidia are astounding. Yes, the dominance of hyperscalers like Google and Amazon and Microsoft continues to grow. But the money being plowed into AI capabilities right now is not yet yielding significant incremental value for AI end users: the customers of hyperscalers. So while a narrow group of very rich companies are pouring billions into AI development (and driving those huge numbers at Nvidia), it is not yet a tide that raises all boats. For tech stock valuations to climb from here, the value generated by artificial intelligence needs to broaden. If other tech cycles are a guide, theres usually a period of consolidation at some pointa plateau at best, a significant crash at worst. Id bet on the former, in part because AI investment is largely being pulled from cash rather than leveraged by borrowing. Before you rush to sell all your tech stocks, a caveat: More than 15 years ago, early in my tenure as editor of Fast Company, we ran a cover with the headline Open Season on Apple. We outlined how competitors were coming at the company from all sides, and the risks that the still-in-charge Steve Jobs faced. Our analysis was keen. Our concern was flat-out wrong. 2. AI will be an excuse for layoffs more than a cause of them The workforce will be dramatically reset by the expanded use of AI tools. But not in the next 12 months. For now, tech-driven workplace changes remain on the periphery. Despite the worry and uncertainty, AI so far has made workers more valuable rather than redundant. Still, that wont deter many businesses from citing AI as a rationale for 2026 restructurings that will have more to do with addressing overexpansion or evolving business practices than with AI bots taking over human jobs. By pointing to AI as the culprit, business leaders will have public cover for their activities (it is a necessary adjustment to a new reality) and engage the ardor of investors (we are becoming an AI-first enterprise). Identifying which layoffs are truly tech-related and which are in response to failed business strategies will become a schadenfreude-based parlor game. 3. Cyber hacks will reach crisis level When you talk to the CEOs of major cybersecurity firms, they extol AI as a security enhancer: a tool to identify never-before-seen attacks in never-before-possible ways. They acknowledge that bad actors are increasingly using AI in their exploits. But they contend that AI protection tools are more sophisticatedessentially, our AI is better than their AI. I have no evidence to undercut that assertion. But it is also true that not every business or individual has the protection of a cutting-edge cybersecurity system. It is said that AI raises the floor on capabilities, and it certainly lowers costswhich means we are in for more attacks, better attacks, and more disruption. Only those outfits that can raise the ceiling on cyber defense will be better protected. And if those cyber pros saying our AI is better” are wrong? Then mind your bank accounts, crypto wallets, and power grids! 4. Electricity costs will drop AI data centers have dominated headlines about energy prices and energy availability. But that masks a larger trend toward electrification globally, at a scale that far exceeds AIs demands. A decade’s worth of renewable energy investments around the world (particularly by China) is creating a baseline of energy self-sufficiency in parts of the developing world. In developed countries, modernization of electrical grids will yield significant efficiency gains. And whatever your views on the environmental impact, the Trump administrations embrace of more fossil fuel drilling will increase supplies. So is all the media coverage of data-center power demands overblown? Hate to say it, but “yes.” 5. U.S. immigration numbers will rise U.S. immigration policy has long been hostage to politics. The vast majority of Americans want to simultaneously protect the U.S. border from illegal crossings and facilitate entry for approved newcomers. But that commonsense approach has been stymied by partisan posturing. Yet just maybe, 2026 offers a window to square that circle. Donald Trump, by virtue of his hardline border position (and deportations), has the unprecedented opportunity to reset policy in a healthier direction. Heres why he might embrace that opportunity: The economy benefits from the low-cost labor of newcomers. Silicon Valley is desperate to remain a magnet for worldwide tech talent. U.S. voters in both parties support a commonsense mix of strong borders and open-entry rules, especially among Latino voters who supported Trump but have become disillusioned. A balanced remaking of immigration policy would defang a key Democratic critique and rallying cry. 6. MAHA will succumb to science Government health websites have recently added language that connects vaccines to autisma core tenet of U.S. Secretary of Health and Human Services Robert F. Kennedy Jr., despite bare scientific evidence. But there are othr signals that, as Kennedy learns more about how the health research communities actually work, he is becoming more open to reconsidering some of his assumptions. Vaccines and autism may remain a bright line for MAHA, but as 2026 unfolds, the value of the FDA and the CDC and other public health entities will take a growing role in U.S. health policy. 7. Nuclear power will solve climate change We all want a silver bullet for intractable challenges, and they rarely exist. But there is a chance that breakthroughs in nuclear power can do just that when it comes to climate change. There have been important advances in using nuclear fusion to generate powerthe safer, less discussed, and more prospective cousin of nuclear fission, which is responsible for all current nuclear reactors (as well as nuclear weapons). In 2026, the advances in nuclear fusion are poised to reach a tipping point, opening the way to broadscale commercial applications. While it will take years for a nuclear fusion industry to establish itself and measurably impact the direction of global climate change, we will look back at 2026 as the beginning. At least I hope so! 8. The U.S. will win the World Cup! Lets be clear: I am not predicting that Team USA will win the World Cup. That would be awesomebut its unrealistic, given how the U.S. mens national soccer team has performed in international play. But as a host of the World Cup, the U.S. as a nation will make the most of a tremendous opportunity to reestablish the brand of the United States on the global stage. After the disruptions of tariff wars, the U.S. brand is in an uncomfortable position heading into 2026. What the World Cup offers is a window for the world on what makes the U.S. special, desirable, and worthy of global esteem. Am I talking about propaganda? Maybe some might see it that way; I like to think of it as patriotism. The World Cup is a test case for the 2028 Olympics in Los Angeles, the ultimate spectacle to highlight Americas leadership model globally. Heres hoping the World Cup sets the right tone.
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E-Commerce
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