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Hello, and welcome back to Fast Companys Plugged In. When Amazon announced this week that its shutting down Amazon Go, its 8-year-old chain of cashierless convenience stores, the news did not come as a shocker. Almost two years ago, the company shuttered all its Go stores in San Francisco, along with some locations in New York and Seattle. Another round of closures came in 2024. Now its going from a few stores to no stores, a footnote given that the same day brought the news that Amazon is laying off 16,000 people across the company. Having shopped at the Amazon Go near my San Francisco office almost 200 times, I counted myself as a fan. Even back then, though, it felt like the company either didnt understand what it had created or had already lost interest. The piece I wrote when the San Francisco stores closed felt like an obituary, even though other locations remained in business. I said at the time that regardless of what happened to Amazon Go, I hoped startups would pursue the goal of freeing us from the drudgery of waiting in line to pay for stuff. One I mentioned in that piece, Grabango, folded the following year. Reportedly, the expense and complexity of equipping stores with its technologywhich, like Go, involved a bevy of cameras using AI to keep track of shoppers and the products theyd plucked from shelvesplayed a part in its demise. I should note that cashierless retail is not entirely dead. Amazon is still working on the Just Walk Out technology that powered the Go stores, which it makes available to other retailers. Some of its Whole Food Market stores continue to offer a variant of the tech in the form of smart shopping carts called Dash Carts, which it recently upgraded. Startups that remain in the game include Zippin, whose Go-like technology is widely used at sporting and concert venues, and Mashgin, which eliminates the need to configure an entire store with cameras by having shoppers place items on a tray for AI-assisted checkout. The one place Ive encountered checkout-free shopping lately is at airports, where Ive bought items using both Amazons and Mashgins platforms. My experiences were positive. Lets be honest, though: It isnt tough to improve on airport retail in its traditional form. Cashierless checkout surviving for niche applications would be a dramatic reversal from the days when the first Amazon Go stores opened and I wondered whether human-dependent checkout was on its way to becoming as quaint as sales transactions involving someone eyeballing price tags on items and laboriously punching keys on a cash register. Maybe it will someday. But surely not in this decade, and I wouldnt bet on the one after that. Why is that? Along with the cost of the tech, theres the question of how well it works at all. In 2023, The Informations Theo Wayt reported that Amazon had 1,000 people in India reviewing transactions from its stores, and that 70% of sales required a human in the loop. That made it sound like the main thing the company had achieved was to remote-control the checkout process rather than eliminate it. It was also a reminder that shopping in Amazon Go stores involved being monitored by cameras, giving the whole process a Big Brother vibe. Amazon disputed details of Wayts report. And the fact that considerable human labor was required to train the Just Walk Out AI doesnt mean it would be so forever. Still, the more you know about how technology of this sort works, the more daunting it soundsespecially in the context of retail, a business that has traditionally been resistant to experimentation and long-term thinking. Back when I was popping into my neighborhood Amazon Go several times a week, I thought of what it was doing as being centered on making my life slightly better. Ultimately, though, retail technology is not about direct customer satisfaction. Its about increasing sales. Making shoppers happier is only one way to accomplish that, and probably not the easiest one. In 2018, my colleague Sean Captain wrote about Standard Cognition, which had opened a 1,900-foot demo cashierless shop in San Francisco and had plans to help retailers take thousands of stores cashierless in just a couple of years. That didnt happen. Now known as Standard AI, the company has pivoted away from grab-and-go toward using cameras to understand what shoppers actually see and respond to, its website says. Our proprietary models continuously track awareness, engagement, and conversion to prove media impact, refine promotions, and optimize performance across every in-store placement. Standard AI is not performing facial recognition or otherwise associating this data with specific identifiable individuals. But even in anonymized form, the idea of being monitored as I shop for the purpose of maximizing sales makes me wince. The companys sitewith close-up imagery of shoppers contemplating products, overlaid with stats Standard has collected about themdoesnt help. (Yes, I am aware that club cards have long tied shoppers to purchases, and that online shopping has always been a minefield when it comes to merchants spying on customers.) Much has changed since Amazon Go was a novelty. AI is now everywhere in our lives, and the list of areas where its impact is potentially transformative is almost literally endless. I still like the concept of grab-and-go shopping. For now, however, it seems most useful as a case study in why technology that workskinda, in certain circumstancescan fall so short of working as a real-world business. Youve been reading Plugged In, Fast Companys weekly tech newsletter from me, global technology editor Harry McCracken. If a friend or colleague forwarded this edition to youor if you’re reading it on fastcompany.comyou can check out previous issues and sign up to get it yourself every Friday morning. I love hearing from you: Ping me at hmccracken@fastcompany.com with your feedback and ideas for future newsletters. I’m also on Bluesky,
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From the outside, it looks like a generational standoff. Baby boomers are retiring earlier than expected, frustrated by workplace change, technology shifts, and growing tension with younger colleagues. At the same time, Gen Z talks openly about quitting jobs that feel misaligned or draining. Many leaders interpret this as a clash of values. Older workers cannot adapt. Younger workers lack commitment. The data tells a more complicated story. New research from Clari and Salesloft, conducted in partnership with Workplace Intelligence, surveyed 2,000 U.S. sellers and sales leaders across industries. The study found that 19% of baby boomers are planning to retire early because they are tired of dealing with Gen Z at work. At the same time, 28% of Gen Z respondents said they are actively searching for a role where they will not have to interact with baby boomers as much. The cost of that friction is not abstract. The research estimates that generational conflict is costing organizations roughly $56 billion each year in lost productivity, driven by miscommunication, burnout, and uneven adoption of new technologies like AI. On its own, that data suggests a workplace pulling itself apart. But another study complicates the narrative. Research from Southeastern Oklahoma State University, based on a survey of 1,000 employees, found that 71% of Gen Z workers are staying in a job or career longer than they want simply because they do not know how to leave. Nearly half say they are actively transitioning toward something new, while 68% report that their employer has no idea they are planning a change. Taken together, these findings reveal something leaders often miss. Baby boomers are leaving because they can. Gen Z is staying because they do not know how not to. This is not a motivation problem. It is a clarity problem. A shifting environment For many boomers, the workplace they are navigating today barely resembles the one they mastered. AI tools, shifting communication norms, and changing definitions of productivity have disrupted identities built on decades of experience and institutional knowledge. When those changes arrive without context or support, frustration grows. Early retirement becomes less about age and more about opting out of an environment that no longer feels coherent. Gen Z is facing the opposite challenge. They entered a workforce defined by constant change, but very little guidance. Career paths are opaque. Loyalty feels risky. Advice is often abstract. While they are often labeled as eager to quit, the reality is that many are stuck in roles they have already outgrown, unsure how to move on without harming their future. AI has intensified this divide rather than resolving it. For example, the same Clari and Salesloft research found that 39% of Gen Z would rather be managed by AI than by a baby boomer, while 25% of boomers say they would prefer working with AI over a Gen Z colleague. This preference is less about technology being superior and more about predictability. In environments where expectations feel unclear or inconsistent, AI can appear easier to work with than people. The leadership factor That is where leadership enters the equation. Engaged empathy is not about lowering standards or avoiding difficult conversations. It is about understanding how different generations experience the same systems and responding with clear, actionable communication. Without that effort, organizations allow frustration to turn into disengagement. For Gen Z, engaged empathy shows up as explicit career navigation. Not platitudes about growth, but concrete conversations about skills, timelines, and options. Many young employees are not afraid of hard work. They are afraid of making irreversible mistakes in a system that rarely explains the rules. For baby boomers, engaged empathy means recognizing that resistance to new tools is often rooted in identity, not stubbornness. When experience feels discounted rather than translated, trust erodes. Leaders who intentionally connect new technologies to existing strengths reduce defensiveness and preserve institutional wisdom. However, none of this works without clarity. High-performing organizations do not assume alignment across generations. They create it. They explain what success looks like now, how it is measured, and how employees at different stages can contribute and grow. They introduce AI as a shared resource rather than a silent evaluator. Boomers retiring early and Gen Z wanting to quit are not signs that work is fundamentally broken. They are signals that employees are responding rationally to unclear systems and inconsistent leadership. The solution is not fewer generations in the workplace. It is leaders willing to practice engaged empathy and communicate clearly enough that fewer people feel the need to escape in the first place.
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E-Commerce
Last year was a brutal one for layoffs, with large cuts coming from Amazon, UPS, Microsoft and Verizon. And as things get rolling for 2026, it’s looking like this year won’t be any less uncertain for workers. This week has seen a slew of sizable job cuts from a wide variety of companies. As of Thursday morning, more than 61,650 positions have been eliminated. The actual number is likely a fair bit higher as many of the companies announcing layoffssuch as Shopify, Expedia, and Vimeodid not release the number of jobs that were impacted. Dow Inc. was the most recent well-known company to announce cuts. On Thursday, the chemical maker said it would do away with 4,500 positions as part of a streamlining operation it calls “Transform to Outperform.” The company says it plans to rely more on artificial intelligence and automation in the months ahead. Those layoffs represented approximately 12% of the company’s workforce. Dow was hardly alone this week, though. The staff trimmings are occurring at tech and tech-adjacent companies around the world and are adding up fast. Here are some other notable reductions in staff that have been announced this week. Pinterest On Monday, social media platform Pinterest filed a notification with the Securities and Exchange Commission (SEC) that it was planning “a reduction in force that is expected to affect less than 15% of the Companys workforce.” With an estimated workforce of 5,200 people, that puts the layoffs between 700 and 800. The company said it plans to utilize AI to fill many of those roles. Nike The footwear giant confirmed plans to lay off 775 employees in the U.S., the third year in a row that it has cut jobs. Nike said it would rely on automation to handle the duties of those workers. United Parcel Service (UPS) During an earnings call with analysts on Tuesday, Brian Dykes, chief financial officer of UPS, revealed plans to reduce operational hours at the delivery giant by 25 million, which will result in 30,000 workers losing their jobs. The cuts come as the company winds down its long-standing partnership with Amazon. The Home Depot The Home Depot confirmed plans Wednesday to lay off 800 workers, including 150 at its Atlanta headquarters. “Were simplifying our corporate operations to better support our stores and our customers,” a spokesperson for the home improvement retail chain told Fast Company. “These changes include a reduction in roles associated with our store support center . . . This was a difficult decision, and were focused on doing the right thing and supporting associates who were impacted.” Amazon Just months after laying off 14,000 workers last fall, Amazon on Wednesday said it was eliminating another 16,000 jobs. And the company did not rule out additional cuts in the months to come (though it said none were currently planned). “Some of you might ask if this is the beginning of a new rhythm where we announce broad reductions every few months,” wrote Beth Galetti, senior vice president of people experience and technology at Amazon. “Thats not our plan. But just as we always have, every team will continue to evaluate the ownership, speed, and capacity to invent for customers, and make adjustments as appropriate.” Other companies laying off workers Beyond the cuts this week, January has also seen notable workforce reductions from Autodesk (1,000 workers), Ericsson (1,600 employees), Meta Platforms (1,500 people), and ASML (1,700 staffers), according to job cut tracking sites Layoffs.fyi and trueup. Savings and productivity gains that come with AI and automation will almost certainly be pointed at by companies that lay off workers as layoffs in 2026 continue, but several businesses that have decided to become AI-first workplaces have come to regret the move. Two years ago, Klarna Group instituted a hiring freeze as it embraced the notion that AI could do the work of hundreds of employees. Last May, however, it reversed course, saying it might have been too ambitious with its AI goals. Meanwhile, language learning platform Duolingo saw its push to embrace AI attacked on social media. Shares of Duolingo are down more than 61% over the last 12 months.
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E-Commerce
Its Friday afternoon. Your inbox looks like a battleground, your calendar is a collage of back-to-back calls, and the strategic plan you built last quarter already feels outdated. Youve spent the week reacting, extinguishing fires, and juggling unexpected demands you didnt plan for. Youve been busy, but not necessarily productive. Youve managed the chaos, but you havent had space to lead through it. This is the trap many leaders find themselves in today. Our attention is consumed by the urgent, leaving almost no cognitive room for the deep thinking, creativity, and strategic foresight that leadership requires. Working harder isnt the answer. Neither is downloading yet another tool. Under time pressure and limited mental bandwidth, leaders tend to fall back on fast, intuitive shortcuts that erode decision quality in complex situations. What leaders need is a simple operating system reset: a weekly practice that converts disruption into insight and momentum. From Extinguishing Fires to Using Their Heat In nature, fire isnt only destructive; its regenerative. Giant sequoias, for example, rely on the heat of a forest fire to release their seeds. Flames clear the underbrush, enrich the soil, and make way for new growth. High-performing leaders work the same way. Instead of viewing disruption as something to resist, they learn to harness its heat. They recognize that crises, customer surprises, shifting priorities, and unexpected wins all contain valuable signals about how the world is changing and where opportunity sits. Some fast-moving organizations have formalized reflection into their operating rhythms. For example, Spotifys engineering teams have publicly described the use of agile retrospectives to turn surprises into learning. Taking time for a short weekly reset can help leaders capture those signals. Set aside 18 minutes at the end of each week to pause, asking yourself three deceptively simple questions and sitting with each for six minutes. 1. What must I clear away? Every ecosystem needs deadwood cleared before new things can grow. Your work is no different. Look back at your week and ask yourself: What assumption I held on Monday was proven wrong by Friday? What meeting, process, or habit is creating drag instead of value? Which zombie project is still consuming time or budget despite having no strategic future? The goal here is subtraction. Leaders tend to underestimate how much cognitive clutter weighs them down. Clearing it ruthlessly creates room for better decisions and more ambitious ideas. 2. What did this weeks disruption teach me? Once the underbrush is cleared, you can see what nutrients remain. Disruption is information. Your job is to extract meaning from it. This is benefit-finding: the discipline of intentionally looking for insight in unexpected places. Consider: What surprising customer comment, employee concern, or performance issue taught me something important? Where did our team get an unexpected win, and what were the conditions that enabled it? What new skill, workaround, or capability emerged that might be worth formalizing? This step shifts you from reacting to events to learning from them in real time. It builds future intelligence, the ability to read signals and adapt ahead of the curve. 3. What is one bold move I can take? Reflection without movement creates stagnation. Regeneration requires action. Choose one consequential decision, not a long list: What is the single conversation that will unlock progress next week? What experiment is worth running? What important decision have I been avoiding that I will now make? Choosing just one forces focus. It ensures you enter Monday intentionally. Its a shift from managing the week to shaping it. Lead the Future, One Week at a Time Taking a weekly reset isnt a productivity hack; its a leadership discipline that helps you step above the noise and recalibrate your direction. In an era defined by constant change, the leaders who thrive arent the ones who avoid disruption. Theyre the ones who know how to convert it into insight, energy, and action. They learn to use disruptions to leap forward. This discipline becomes even more important in a world shaped by accelerating AI adoption, geopolitical volatility, climate-driven shocks, and continual shifts in customer expectations, as highlighted in recent global risk assessments from the World Economic Forum. Leaders who thrive build regenerative capacity, the ability to clear noise, extract meaning, and act decisively through practices like the weekly reflection tool. Research on adaptive leadership consistently shows that learning-oriented organizations are better at turning change into innovation. This 18-minute ritual is how you start. By clearing space, extracting meaning, and choosing one bold move each week, you reclaim your agency in a world that constantly pulls you into reaction. Disruption isnt going away. But with the right rhythm, you can stop being managed by it and start using it as fuel for your next breakthrough.
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E-Commerce
Today, thousands of Americans are participating in a general strike. The instructions are simple: no work, no school, no shopping. The aim is ambitiousto pressure the Trump administration to remove ICE from local communities. The strike is a response to the fatal shootings of Alex Pretti and Renee Good in Minnesota. In the days since, calls for a nationwide shutdown have spread rapidly across social media, shared by activists, nonprofits, and everyday people urging a halt to economic activity. Celebrities including Pedro Pascal, Edward Norton, and Jamie Lee Curtis have amplified the message to their followers. Some businessesmostly small, independent oneshave heeded the call. Clothing label Misha and Puff, olive oil maker Brightland, and underwear brand Oddobody have all closed for the day, forgoing revenue as a form of protest. “The only thing the Trump administration responds to is the market,” says Polly Rodriguez, founder of the sexual wellness company Unbound Babes, who has shuttered her business for the day. “Our goal is to raise awareness today, link people to other resources, and gather donations for organizations on the ground in Minnesota.” [Screenshot: The General Strike US] The Organizers Behind This Strike Although the strike has been organized in a decentralized way, with no single leader at the helm, many participants have turned to the website and Instagram account of The General Strike US, which offer guidance about organizing a general strike. Eliza Blum, a longtime labor organizer, built the site in 2022, alongside other activists. “I wouldn’t say I’m a founder,” she says. “We’re very much a non-hierarchical, decentralized network.” Through her work with Fight for $15, the campaign for a $15 minimum wage, Blum saw firsthand how strikes forced companies and policymakers to pay attention. As the Trump administration pursued what she viewed as increasingly authoritarian policies, she began to see labor as a central tool of resistance. “When Roe v. Wade was overturned, I hit a personal breaking point,” she tells me. “Protesting in the streets, holding signs, calling our representativesit wasn’t enough. We live in an extremely capitalist society where our greatest weapon is our labor. If working people stopped working, we could shut down the country until our demands were met.” Other prominent voices have echoed that view. “What does a national civic uprising look like?” Robert Reich, a U.C. Berkeley law professor, wrote in his Substack last April. “It may look like a general strikea strike in which tens of millions of Americans refuse to work, refuse to buy, refuse to engage in anything other than a mass demonstration against the regime.” The General Strike website calls for people to sign a “strike card,” pledging their participation in future actions. The long-term goal, Blum says, is to secure commitments from 3.5% of the U.S. populationroughly 10.5 million people. The figure comes from research by political scientists Erica Chenoweth and Maria Stephan, which suggests that when 3.5% of a population engages in sustained protest, authoritarian governments are likely to collapse. So far, about 435,730 people have signed the pledge. Once the number reaches 10.5 million, organizers plan to coordinate a nationwide strike. In the meantime, Blum argues that smaller, recurring actions are essential for building momentum. Reich agrees. “[It will take more than] just one general strike, but a repeating general strike,” he writes. “A strike whose numbers continue to grow and whose outrage, resistance, and solidarity continue to spread across the land.” Last Friday, hundreds of Minnesota businesses closed as a show of opposition to ICE. For Blum, this was an important turning point. She saw local unions come together with community organizers to work collectively. This local strike had an impact, making headlines in the New York Times and the BBC. “It was the first time, since I’ve been doing this that I saw a general strike actually happen,” she says. Crowds marching from Scotland to London during the General Strike, 1926. [Photo: Hulton Archive/Getty Images] The History of General Strikes The term general strike is most closely associated with events in Britain in 1926, when trade unions organized coal miners to walk off the job after mine owners slashed wages and lengthened working hours. Workers across other industriesincluding transportation, printing, and manufacturingjoined in solidarity, bringing large parts of the country to a standstill. The government quickly intervened, framing the strike as a threat not just to employers, but to the nation itself. Union leaders soon found themselves in direct confrontation with the state, and after nine days, they called off the strike. “It was a total failure,” says Jonathan Schneer, a British historian whose book, Nine Days in May: The General Strike of 1926 comes out this summer. (Disclosure: Schneer is my father-in-law.) “The coal miners were ultimately left isolated and forced to work under even worse conditions.” Schneer notes that while todays general strike draws inspiration from the events of 1926, there are also crucial differencesmost notably the level of coordination involved. In England at the time, between a third and half of all workers were unionized, and labor leaders were able to mobilize a significant share of the population. It took enormous organization to pull something like that off, Schneer says. Nearly a century later, the landscape has shifted. Todays action is being organized largely online, at a moment when labor unions are far weaker than they were in early-20th-century Britain. The United States also has a much larger and more geographically dispersed population. What remains constant, however, is the central role of capitalism in everyday lifeand the idea that halting economic activity can still be a powerful way to command the governments attention. When enough people participate, Schneer argues, the signal is impossible to ignore. The Demands For Blum, the fact that the strike isn’t centrally organized is one of its strengths. Like other activist groups that emerged during Trumps second termincluding Indivisibleshe believes organizing works best at the local level, allowing communities to respond to their own conditions. Her role, she says, is less about directing the movement than equipping others with the tools to organize within their own networks. That decentralized structure also means there is no single, unified set of demands. The General Strike US website lists a wide range of causes worth striking for, from universal healthcare to voting rights. For now, however, participants appear to be coalescing around a more immediate goal: removing ICE from local communities. On social media, posts frequently express solidarity with protesters in Minnesota and call for the abolition of ICE altogether. While organizers encourage people to stay home from work and school, the most accessible form of participation is refusing to spend money. A number of small businesses have chosen to close for the day in solidarity, though no major corporations have followed suit. I am very disappointed in the lack of reaction from companies that are far more powerful and influential than we are, says Melody Serafino, founder of the communications agency No.29, which also shuttered operations. Let me be clear: posting on Instagram and shutting down our business for a day is not brave. Real courage is being exemplified by the people on the ground who are putting their lives at risk. For Blum, however, this moment is just the beginning. She sees the current action as the first in what she hopes will be a series of escalating strikesand says it is already producing results. In recent days, tens of thousands of people have signed strike cards through her website. There is still a long road ahead to reaching the 3.5% threshold of the U.S. population, but the numbers, she says, are rising steadily. Movements that reach that level of participation never fail to bring about radical change, Blum says. But it takes time.
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