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A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. Its time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation! Id stumbled across the Pine Wizard Froga recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sols page, with its surrealist visuals and hypnotizing songs, is an example of what I call brain-rot-brand TikTok: Its a subgenre of digital marketing that rejects traditional advertising in favor of the kind of content that actually performs well on TikTok and Instagram Reels. Rather than selling products directly, brain-rot-brand TikTok embraces head-turning, often nonsensical choices, like fried visuals, abrasive design, and unsettling storylines, to spread brand awareness andpresumablyboost sales. A few years ago, most companies wouldnt have touched brain-rot TikTok with a 10-foot pole. But as brands like Duolingo have built entire communities around bucking digital brand norms, others have gradually jumped on the bandwagon. Nutter Butter might be the first brand that went full brain rot, with hits like a Nutter Butter taking a trip to the playground on what appeared to be way too much acid. More recently, Brita, Amtrak, Sour Patch Kids, Brisk Canada, Mug Root Beer, and Dr Pepper have adopted some flavor of brain-rot branding. [Images: Amtrak] The strategy appears to be working. According to Clorox, which owns Brita and Pine-Sol, in the past year Pine-Sol was the only brand to crack the top 15 in TikToks #cleaning category (the other14 were creators with followings). In June, Britas TikTok content raked in more than 44 million views. In July, Amtrak scored its most-viewed Instagram post of all time by trying out a weirder brand voice. And multiple years into its brain-rot experiment, Nutter Butter still regularly amasses millions of views with its TikToks. But as someone whos now likely watched hundreds of these videos (for research, obviously), Ive been wondering: Is brain-rot-brand TikTok cringe yet? As more and more brands try to break through the crowded attention economy with wackier social concepts, at what point does it stop feeling like theyre in on the joke and more like a desperate plea for attention? To get to the bottom of this query, I rang up Ryan Benson. Hes the self-described social media menace who led Nutter Butters original brain-rot strategy, helped build Sour Patch Kidss uniquely threatening brand voice, and has since gone on to found his own creative agency, Loudmouth. We discussed Nutter Butter’s creepy 60s commercial, a tea brand that’s weirdly into cheese, and Dunkin’s horny spider donut. This interview has been edited for length and clarity. Can you give a bit of background on the brand story you were telling with Nutter Butter? Why did it make sense to go so weirdeven weirder than Duolingo, which many people cite as the OG unhinged brand? With Nutter Butter, our agency contract was for I think 23 Mondelz brands. Nutter Butter was a tier threethere were three tiers, so they were on the bottom. Like a C-list snack? Yes, exactly. And that meant the resources that were available to each brand were fully dependent on what tier they were. So tier one is Oreo, and as you can imagine Oreo has six agencies working for it and endless resources. There are ads on TV, billboards, all sorts of agencies. Nutter Butter had $2,000 in an expense account and me. The narrative we were working with was, this is an old cookie, there’s not a lot of story here. What can we do to get people talking about Nutter Butter? And as we experimented with different formatsbrain rot being one of thosewhat we learned is people were left asking, Is Nutter Butter okay? And we were like, Hey, it’s not, How do I buy a Nutter Butter off the shelf, but they’re talking about this. [Images: Nutter Butter] So then we learned how to feed the conversations that they wanted to see. We picked up from the comments like, Oh, they’re talking about this aspect of the photolet’s make sure that we edit that into the next one. Or, They’re noticing that we put Morse code in the bottom of the image. Let’s make sure we put a message in a different coded language in the next one. It actually became a conversation. Through that, we developed Aidan and brought back the Nutter Butter man from the 60s commercial, and we really started to reintroduce all these creepy analog horror themes. [Editors note: Aidan is an original recurring character in Nutter Butters videos, based on one of the brands biggest online fans.] I think what some people miss when they’re like, Let’s copy and paste the Nutter Butter approach, is that we didn’t have to make things up. We were just pulling from the old commercial that exists already. If you were consulting for another brand, how would you advise them on whether they should get in on this strategy? The first question I would be asking is, Why? And if their reason is anything at all about Nutter Butter, I would tell them no. What made Nutter Butter so successful is that we already had the audience that was receptive to the weirdness. We were playing off of things that we sawthey were posting, they were reposting, they were interacting onso we knew that our audience had a shared interest. We understood that some of the outrage that we saw was actually fanship. They were following, they wanted to find out, they were up for the antics. And somehow, at the end of the day, we actually influenced people to go buy more off the shelves. Once the client saw that it was actually somehow affecting sales numbers, they were like, Okay, go for it. I encourage everyone to try out-of-the-box things and do new things for brands that haven’t had attention on them. But if the only reason you want to do it is because it worked for Nutter Butter, go back to the drawing board, because I don’t want you to waste your time. Sure, weird people might see it, but are you going to alienate all of your actual followers? Are you also noticing more of this brain-rot-brand strategy online? If so, Im curious if there are any examples that come to mind. Yeah, absolutely. One of my new favorite things that I’ve just developed as a personality trait is I attract people sending me things from brands that are going rogue or going brain rot, and they’re like, This is your legacy. You did this. Off the top of my head, some brands that I love that are doing the brain-rot approach right now: Mug Root Beer is insane; Brisk Canada is insane; Dr Pepper is doing a big one right nownot necessarily analog horror vibes, but they are deep-frying images, they’re purposefully low quality. Its stupid, irreverent humor. These are promising to me because they all seem like they’re playing off the same energy of like, Oh, it worked in the comments last time. Brisk Canada’s thing is cheese. They make tea in a can, but they love shredding cheese onto the can. They love just copious amounts of cheese. It makes no sense. They don’t sell cheese. [Image: courtesy Duolingo] What kinds of mistakes do you see companies making when they try this out? The thing that I see being a problem is that some of these brands have adopted this brain-rot strategy not understanding that it’s a means of communication that transcends traditional marketing. It does that for a reason, because we’ve developed this ability to communicate without selling. But then if a brand comes and co-ops this ability to communicate without selling in order to sell, theyre just kind of shitting on it. I think that we will continue to see brands try to adopt this, but I dont know how many will be successful, because they have to understand that at the end of the day, they’re selling to people who experience real things and experience a real world outside. There are two different worlds operating, and the mastery is understanding how to join these communities and have conversations that are two-sided, instead of just showing up and being like, Hello, you dumb kidsyou like cheese on your tea? Well, I have a six-pack and it’s $29.99. You lose people. And for some brands, all of this is just a ploy to sell, so it will have issues. [Image: Dunkin’ Donuts] I don’t want to make you burn any bridges with brands, but I am curious if you’ve seen anyone try the more unhinged strategy in a way that wasn’t really working for you. I don’t have any bridges here, so it may burn, but I’m not on the other side. Dunkin Donuts and their spider donut thing. They did a first post with an apology graphic, where they bolded certain letters and it spelled out spidey or something. That was actually duplicative of my work two or three years ago, where I posted an apology from NutterButter and bolded letters to spell Aidan. It was the exact same formatwith their logo and their colorsalmost down to the font. And then they did it again the next year. This last year, they put a lot of budget into an experiential drive-through where they decorated the store, but I did see some commentary of fans being like, Hey, we’re kind of done with the horny spider donut thing. They’re milking it. On that note, do you see a point at which we reach a critical mass of this kind of thing? Whats going to happen that makes people say, like, Ugh, this is stupidIm over it? Honestly, sometimes I question if we’re there. I think back to the evolution of the Nutter Butter account. When I started, we were not immediately posting these deep-fried, demon-in-a-closet-covered-in-peanut-butter-type vibes. We were posting memes and text posts on Twitter and doing brand things. So it’s not like we’re a full anomaly and we’ve never done the things that other brand accounts have done. We tried everything. So I question how many brands right now are in the early stages of what we did and are about to hit a wall of responses of people being like, Meh, because there’s already comments on my old stuff being like, Okay, guys, you’ve played this out too long. I also questioned the apology trend that hit a couple months ago. For me that was a turning point, because when we did it, we fully understood like, Hey, it’s not normal for brands to post an apology, it could go south. We understood this itself is a little bit risky, absurd, extreme. And then it devolved. I question how many brands are about to be shamed, because going back to what I was saying earlier, this method of communication is supposed to be human-based. I don’t know how many brands are pursuing it with that in mind. If you’re just deploying 15 assets in a campaign that are scheduled, you’re not doing any community management, so there’s no user insights in whatever you’re building. They won’t necessarily feel like they’re along for the ride. It will just be like, Oh, they’re doing an absurdist thing. If you add in another degree of people doing it just because it worked for Nutter Butter, there’s no natural tie-in. Now you’re just throwing a pizza party for the marketing team. It’s hard to make a prediction, but I just feel like we’re going to see a brand like Palantir get in on it, or were going to see something dystopian, and then everyones going to be like, Weve had enough. I don’t think we’re there yet, but I feel like we’ve been bordering on it.
Category:
E-Commerce
In a world where trust in institutions is at an all-time low and the pace of change is relentless, the most effective leaders are not those who hide behind polished press releases or corporate jargon. They are the ones who step forward with authentic storiesstories that reveal not just their vision, but their humility, values, and the messy realities of leading in uncertain times. Welcome to the era of the storytelling CEO, where transparency isnt just a buzzword, its the new leadership currency. Why Stories Matter More Than Ever For millennia, stories have been the glue that binds communities, shapes cultures, and helps us make sense of the world. Today, as organizations grapple with complex challenges, from digital transformation to climate change, data and strategy alone are not enough. Humans are narrative animals, and stories help us make sense of the world in ways that data and rational arguments often cant. Stories help to build trust, foster empathy, and catalyze action in ways that spreadsheets never will. Transparency: The Foundation of Innovation Culture Culture is critical to innovation. The storytelling CEO understands that transparency, sharing not just successes but also failures, doubts, and lessons learned, creates the conditions for new ideas and psychological safety. When leaders model openness through the stories they tell, they give permission for others to do the same, unlocking creativity and risk-taking across the organization. For example, Satya Nadella at Microsoft championed a learn-it-all culture over a know-it-all one. By sharing stories of his own learning journey, Nadella made it safe for others to experiment, fail, and grow. This shift didnt just improve morale, it drove innovation and business results. The Five Phases of Story-Centred Leadership Based on my research and work with thousands of leaders globally, Ive developed a five-phase circular model for story-centred leadership: Story Listening: Deep listening is the antidote to echo chambers and ego chambers. Walk in the shoes of others to gain empathy and perspective. Story Building: Craft narratives that are clear, compelling, rooted in purpose and full of sticky details. The best stories answer, why does this matter? for every stakeholder. Story Shaping: Practice and refine stories with feedback. Authenticity beats perfection, and people connect with whats real, not whats rehearsed. Story Sharing: Stories are the connective tissue of change. Seed stories throughout the organization to grow a fearless, purpose-led culture. Story Living: Embody the story through actions and decisions. The most powerful stories are those we live, not just tell. Stories are not soft, they are our essential software Many leaders struggle with the idea of storytelling, dismissing it as superficial or soft. As digital transformation efforts repeatedly fail due to lack of buy-in and cultural resistance, the need for narrative becomes clear. If we want our strategies to succeed, we must shift that mindset: stories are our essential software. As a previous Fast Company article notes, The six most common reasons digital transformations fail often boil down to poor communication and lack of shared visiongaps that stories can bridge. Storytelling is not about spinning fairy tales or sugarcoating reality. Its about making meaning from complexity, surfacing the why behind the what, and inviting others into a shared journey. As one leader, Ian Ellison, told me, Ive learnt the hard way that they (stories) are essential in engaging people in sustainable change. The Risks of Storytelling and How to Avoid Them Stories can always be misused, something that were currently seeing on a global scale. In the wrong hands, they can become tools for manipulation or exclusion. The shadow side of storytelling is spin, distraction, and even outright deception. Thats why transparency is so vital. The storytelling CEO must be vigilant about grounding stories in truth, inviting diverse voices and challenge, and acknowledging complexity rather than oversimplifying. Cross-Cultural Communication: Stories as Bridges In our globalized world, leaders must navigate cultural differences with sensitivity and skill. Stories are universal, but the way theyre told and received can vary widely. The best leaders are those who listen deeply to the stories of others, adapt their narratives for different audiences, and use storytelling to bridge divides. The Neuroscience of Storytelling Understanding how our brains are wired for stories can make us better leaders. Stories activate multiple regions of the brain, making messages more memorable and emotionally resonant. As Fast Company has reported, understanding how your brain works can make you a better leader and storytelling is a key part of that tool kit. The New Leadership Currency In a world awash with information but starved for meaning, the storytelling CEO stands out. Transparency, rooted in authentic, purpose-driven stories, is the currency that builds trust, inspires action, and accelerates change. As leaders, our challenge is not just to tell better stories, but to listen, shape, share, and live them every day. If you want to lead, start by asking: Whats the story youre telling? And is it true, transparent and worth following? Five Ways to Become a Storytelling CEO Listen first. Seek out stories from every corner of your organization. Be humble. Share your failures and lessons learned, not just your wins. Connect the dots. Use stories to shine a light on your North Star, linking strategy to purpose and values. Invite others in. Make space for diverse voices and perspectives. Live your story. Let your actions reinforce your words. And remember: you are speaking volumes before you even open your mouth!
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E-Commerce
When someone takes a shower at a new apartment complex in Washington, D.C., the water is heated in part by a brewery downstairs. The mixed-use developmentpart of a larger new neighborhood called the Bridge Districtis designed to be as sustainable as possible. That includes using waste heat from commercial tenants like the brewery to save energy in the apartments. [Image: courtesy Redbrick LMD] Atlas Brew Works, a solar-powered brewery that serves craft beers, moved into the building in November. At most breweries, the heat thats generated from the brewing process would be vented outside. But in the new building, any hot water that the brewery doesnt reuse is sent into a heat exchanger, which transfers heat to the hot water loop for the apartments. (The water itself never mixes; tenants are not showering in brewery water.) [Photo: Atlas Brew Works/Redbrick LMD] Theyre still ramping up, but theyre starting to make a lot of beer, says William Passmore, managing partner at Redbrick LMD, the developer behind the project. So were using as much of that heat as possible. Were literally transferring the heat to support domestic hot water for all of the units throughout the building. When the brewery is operating at full capacity and the complexs 757 apartments are fully occupied, around 60% to 70% of the heat for the apartments hot water can come from the brewery. The complex is also designed to be able to harvest heat from other businesses. A small grocery store that will soon open can share waste heat from its refrigerators, for example. [Image: courtesy Redbrick LMD] All of this means that residents can save money on energy bills, and the buildings have a lower carbon footprint. The heat exchange system is one piece of a larger sustainability strategy for the development, which is on track to become the largest net-zero carbon residential project in the U.S. [Photo: Atlas Brew Works/Redbrick LMD] The development is next to a metro station and a riverside bike trail, so residents can drive less. The all-electric buildings feature a solar array on each rooftopexpected to generate 228 megawatt-hours of electricity each yearwith renewable power purchased to cover additional energy needs. The developers carefully tracked the carbon footprint of construction, measuring the embodied carbon of every piece of material and even how individual construction workers commuted to the site. They used materials like low-carbon steel and produced 40 different concrete mixes, carefully tailoring the amount of cement for each part of the building, which cut the overall carbon footprint of that material by 35%. In the next phase of the development, another new building will use mass timber construction. [Image: courtesy Redbrick LMD] Even though some parts of the process didnt necessarily cost much more from an engineering perspective, it took a commitment to make it happen. You need to have the mindset and the staff and the willingness to invest in it as an organization, Passmore says. Developers typically wouldnt go this far. It’s one of those things that doesn’t sound that difficult. [But as] you start to go and try and do it, [they’re thinking], ‘Oh, you know what? Let’s put this off for the next project, he says. [Image: courtesy Redbrick LMD] The developers theory: The work is worth itnot just for the environmental benefit, but because tenants are looking for more sustainable options. In surveys, the companies found that the renters they were targeting in their 20s and 30s wanted options like this. It differentiates our product, so it helps us with lease-up, Passmore says. We hope it will help down the roadresidents will appreciate it and enjoy the lower utility bills. And perhaps theyll stay a little longer, so that will help us again.
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E-Commerce
Artificial intelligence certainly didn’t debut in 2025, but it was the year it really started to hit the mainstream. ChatGPT, at the start of the year, had between 300 million and 400 million average weekly users. By October, that number had doubled. Meanwhile, usage of other AI systems, including Perplexity and Google’s Gemini, saw similar leaps in usage. Now, with 2026 on the horizon, people are wondering what’s next. Fast Company spoke to several analysts and industry experts to get their projections on what we can expect as AI’s influence continues to spread in 2026. The bubble won’t pop While the bears on Wall Street continue to talk loudly about an AI bubble, Wedbush’s Dan Ives says those fears are overblown and the AI trade will actually get bigger in 2026. Ives says the consumer AI revolution has not truly begun, and the expected rise of robotics in the years to come, as well as the long runway for corporate use and global expansion, will drive an ongoing tech bull market. “This AI revolution is just beginning today, and we believe tech stocks and the AI winners should be bought, given our view that this is Year 3 of what will be a 10-year cycle of this AI revolution build-out,” he writes. “We expect tech stocks to be up another 20% in 2026 as this next stage of the AI revolution hits its stride.” A leap in “lazy thinking” Not all of the predictions around AI in 2026 are quite so bullish. Gartner sends up a red flag about people’s growing dependence on chatbots and their automatic acceptance of whatever those devices spew out. Through 2026, the analytics firm predicts, there will be an “atrophy of critical-thinking skills due to Gen AI use.” That, it says, will push half of global organizations to require AI-free skills assessments. “As automation accelerates, the ability to think independently and creatively will become both increasingly rareand increasingly valuable,” Gartner writes. Gen AI will move from stand-alone sites to search engines Generative AI chatbots are how many people interact with AI. They don’t require any tech knowledge (although the more you know about how to phrase prompts, the more efficient they are), and they’re free. For tools like ChatGPT and Perplexity, you generally have to visit a stand-alone website to access them. In 2026 and beyond, however, Deloitte says that more people will begin to use generative AI that’s embedded within existing applications, like search engines. “In terms of daily use, accessing Gen AI within a search engine [when a search yields a synthesis of results] will be 300% more common than using any stand-alone Gen AI tool,” the consulting firm writes. Rise of the robots While humanoid robots in 2026 may not reach the levels Elon Musk predicts, we are likely to see a substantial increase in AI-driven robotics, Deloitte says. The number of industrial robots is expected to reach 5.5 million. That’s the beginning of a wavewhich could see annual shipments begin to increase until they reach 1 million per year by 2030. That increase, the firm says, will be driven by labor shortages and “exponential advancements in computing power.” A legal tsunami AI firms are already facing a number of lawsuits, most prominently involving cases in which plaintiffs argue that AI drove people to take their own lives. That has put a spotlight on the lack of guardrails around the industry. But to date, Washington has shown little interest in setting firm parameters for AI companies. (Some states are attempting to do so, however.) Gartner predicts that by the end of 2026, there will be more than 2,000 “death by AI” legal claims. The upside of this tragedy, it continues, is that it could finally push regulators to focus on safety issues. “Black box systemsAI models whose decision-making processes are opaque or difficult to interpretcan misfire, especially in high-stakes sectors like healthcare, finance, and public safety,” the analytics firm writes. “Explainability, ethical design, and clean data will become nonnegotiable.”
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E-Commerce
For venture capital, 2025 was all about artificial intelligencea trend that’s all but certain to carry into 2026. More than half of all VC dollarsand 36% of total dealsnow flow to AI companies, according to a recent Silicon Valley Bank report. Crunchbase recently reported that 14% of all global venture investment in 2025 went to AI giants OpenAI and Anthropic. The year also saw huge deals like a $2 billion seed round raise by Thinking Machines Lab, the AI startup founded by former OpenAI CTO Mira Murati. AI deals are also often closing quickly, with investment rounds that once would have taken weeks to close being handled in a manner of days, says Tim Tully, a partner at Menlo Ventures. You’re seeing people raise these large rounds with no decks, which is kind of shocking, or not even absolute clarity around precisely what the company is going to do, he says. Youre seeing funding of teams over what the team is doing. But even amid speculation that the industry could be in a bubbleand some signs of public fatigue with the technology thats snuck into everything from therapy sessions to childrens toysinvestors and industry observers say the AI push will continue in 2026. TAM explosion In some ways, AI mimics the investment wave around other recent transformative technologies, like the rise of the PC, internet, and mobile phone. New technologies come, and they’re transformative, and that drives a lot of investment, says Steven Neil Kaplan, a professor at the University of Chicago who studies venture capital. Some of them work out, some of them don’t, and hopefully the world becomes more productive. But Michael Carmen, co-head of private investments at Wellington Management and the coauthor of a venture capital outlook report the firm released in December, says AI companies have recently been growing revenue at a historically fast ratequicker than previous generations of software-as-a-service (SaaS) companies. Widespread internet use has given new AI products essentially instant access to a huge potential market, Carmen adds, noting, When you think about the [total addressable market] of AI over the longer term, it could be the largest TAM of anything that we’ve ever seen in technology. AI is increasingly competing with traditional SaaS businesses for both customers and investors, says Saagar Bhavsar, partner at Begin Capital. For one thing, artificial intelligence has businesses wondering if its more viable to build software tools in-house with the aid of new coding assistants and other AI agents. If your cost of building the software and time of building the software is going close to zero, the whole idea of SaaS disappears, says Sergey Gribov, general partner at Flint Capital. Even without AI, some companies have begun to reconsider the sprawling set of cloud services theyve signed up for over the years, including deals they signed during the chaos of the pandemic shutdowns, Bhavsar says. And investors are taking note. Few people are calling themselves B2B SaaS investors anymore, even if they did that historically, he says. Bhavsar says VC firms and their investors are showing an increasing appetite for new kinds of opportunities, including investments in computing hardware, data centers, physical computing, and robotics. Theres also a rising interest in so-called AI roll-ups, popularized by VCs like General Catalyst, where VC-backed businesses buy services businesses like IT companies, call centers, or accounting firms with the goal of making them more efficient through AI adoption. Its historically more like private equity investment, but the tech tie-in has made it appealing to the VC world. The most interesting part right now is that any type of deal can be a VC deal, Bhavsar says. Any pitch can be a VC pitch if they pitch it right. AI models, running on powerful graphics processing units like the ones that have helped chipmaker Nvidias market value skyrocket, could become the basis for a wide range of applications. (Its similar to the wave of software developed atop Microsoft Windows and Intel chips in the PC era, suggests Carmen.) VCs are looking to invest in companies building those AI-powered apps, though theyre also still enthusiastic about the frontier labs developing the models and core technology that help AI process text, images, video, and sound. That market, after all, still sees fierce competition among companies like OpenAI, Anthropic, and Google, and new startup labs emerging like Muratis Thinking Machines or Tokyo-based Sakana AI. I think there will be a lot more of these people coming out of the bigger names, or researchers coming out of academia wanting to start these research labs, says Christine Tsai, founding partner and CEO of 500 Global. Theres also roomand VC appetitefor new, innovative AI models for other areas besides language and image processing, like autonomous vehicles and robotics. We believe there’s going to be a company that’s going to build the robotic brain, if you will, that will power many different apps, many different use cases, says Janelle Teng, partner at Bessemer Venture Partners. Fintech, defense tech, and the rest Still, AI hasnt completely captured the VC sector. Other areas seeing investor interest include fintech, particularly after the 2025 IPOs of companies like Klarna, Circle, and Chime, as well as space and defense tech, Teng says. Space and defense startups also benefit from the Trump administrations push to overhaul military procurement and move business away from big defense contractors, while fintech startups may take advantage of the administrations deregulatory approach to finance. VCs that in the past wouldnt have invested in defense tech have also been encouraged by the success of Anduril, according to Carmen, who notes that another area of excitement for VCs is health tech, including wearable technology and other tools that help provide consumers with information to manage their health. One open question for VCs and other startup investors is whether the IPOs and acquisitions that characterized 2025 will continue into the new year. There was a lot more activity and liquidity in the markets, and we saw it in our own portfolio, in contrast to years prior, where it was extremely dry and felt like things were still frozen, Tsai says. A number of big startups are reporedly preparing for IPOs, including AI companies OpenAI and Anthropic and Elon Musks SpaceX. Their success could spur more initial offerings. Those transactions provide early-stage investors with funds for the next round of investment, though with big companies staying private for longer than in previous tech booms, there are often other ways to sell stock through company tender offers and other private deals. And, if recent activity is any indication, theres no shortage of investor cash pursuing stakes in startups, particularly around AI. Only time will tell, of course, which of those investments will prove wise, and whether the ever-escalating valuations of so many AI companies will last. The thing that’s hard to know is, are we in 1997, or are we in 1999, says Kaplan. VC investments in 97 did very well. VC investments in 99 did horribly.
Category:
E-Commerce
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