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Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere.After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient.The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday.Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas: Retail chatbots Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce websites followed with their own AI assistants to enhance the online shopping experience.Walmart’s Sparky chatbot is available on the retail giant’s app and can synthesize reviews or offer product recommendations based on occasions, such as Christmas. Target recently unveiled a gift finder chatbot on its app, but it’s only available for the holiday season. Ralph Lauren partnered with Microsoft on the “Ask Ralph” chatbot to provide style recommendations.The aim of deploying chatbots is to make it easier for people to find what they’re looking for. Instead of entering search terms and keywords, you can type or use voice dictation for a conversational back-and-forth.The results, in my experience, can be mixed.I tried Rufus recently to find a replacement aftermarket stainless steel pot for my rice cooker, as well as a protective trivet for my kitchen sink faucet. In both cases, the results weren’t quite right and didn’t seem to capture the wide range of products available. Sometimes the results were completely unsuitable.I ended up doing a more painstaking search of product listings’ pictures and specifications to find the right items. The problem, I suspect, is partly because I was looking for generic products. Searches for name-brand products may produce better results. AI-powered buying advice Perhaps you don’t want to limit yourself to a single retailer’s website in your Christmas shopping search. Or you’re not sure where exactly to find that perfect gift.Tech platforms have rolled out AI-powered shopping tools that can cast a wider net by searching multiple sites.OpenAI added a new “shopping research” feature to ChatGPT last week that can provide personalized buying advice for products that are heavy on detailed specs, like electronics or appliances. The feature will activate if you ask ChatGPT a shopping-related question or manually turn it on in the chat window. OpenAI says it can go beyond simple questions, such as checking a price or feature that regular ChatGPT can easily answer.Google users can get a similar experience when they use its search engine in AI Mode, which recently got a big update for shopping searches. The company says users can describe what they’re looking for as if talking to a friend and get an “intelligently organized response” based on 50 billion product listings, with pictures alongside prices, reviews and inventory info.Google added similar shopping features to its Gemini AI chatbot app for U.S. users last month.Meanwhile, Perplexity unveiled its own shopping assistant feature last week that can tailor recommendations based on previous searches.I asked all three to find a soft cotton flannel shirt. Both ChatGPT and Perplexity asked me for specific requirements, such as budget and must-have features. ChatGPT’s response was the most detailed, with options from six brands including its top pick, and included pictures, prices and point-form summaries for each shirt. It also compiled the results into a comparison table.Results from Google, which didn’t ask follow up questions after my initial request, felt the most general. Perplexity’s results fell in between. Try it on virtually So, you think you’ve found a stylish cardigan for your spouse. But you’re not sure about the silhouette or vibe.Generative AI “try on” tools let users see what a piece of clothing might look like on the wearer.Existing virtual dressing room tools have relied on complex 3D rendering, real photoshoots and augmented reality. Often, shoppers were limited to picking a model that best fit their body type to see how clothes fit.Google is now tapping AI to allow shoppers to virtually try on garments and shoes using pictures of themselves in simple poses. Among the exceptions: accessories like hats or jewelry, bathing suits and lingerie.To use this feature, which is available through Google’s shopping desktop search and mobile app in Australia, Japan Canada and the U.S., just tap the “Try it on” button on a product’s photo and then add a full-length photo of yourself. You can then save the image of yourself with the tested item or share it. The original photo is also saved to your account so you don’t need to keep uploading fresh images.If you’re shopping for a gift for someone, Google says you can upload their photo, but only if you have their permission. AI agents buy it for you Now that you’ve figured out what exactly to get for those special people on your Christmas gift list, it’s time to buy. But if you want to outsource some of the legwork involved, there are “agentic AI” tools that can help.Amazon users can use an “AI agent” to buy a product on their behalf if the price falls to a desired level. Google has launched its own “agentic checkout” feature, which can automatically buy a product you’re keeping an eye on with its price-tracking feature. Google’s feature has rolled out to a small group of retailers, including Wayfair, Chewy and Quince we well as some Shopify merchants.Both companies say they’ll always confirm with you before the AI agent makes the purchase.Amazon is taking it a step further by allowing shoppers to buy items that aren’t in stock directly from other brands’ websites. If you see a product on the Amazon Shopping app with a “Buy For Me” button, you can buy it through the usual Amazon checkout page but the AI agent will then carry out the transaction on the other brand’s website with your encrypted payment details. The feature was in test mode but is being rolled out more widely. AI calls for availability Prefer to buy in person? It’s a good idea to make sure a bricks-and-mortar shop has the product you want before heading over. Google has launched an AI service that will call local stores to ask.It’s only available in the U.S. for toys, electronics and health and beauty products. When doing a Google search for the product you want, add “near me” to the end of your search query. Then, if you see “Let Google Call” when scrolling through the results, you can tap the “Get started” button. Answer some questions about what you’re shopping for, whether you want updates by email or text.Google will then contact stores near your location to ask if the item is in stock.The bot works swiftly but results might be limited. When an AP reporter in New Jersey asked Google to call around about a specific Acer monitor, the agent returned quickly with a reply from a local computer repair shop that sold refurbished monitors. It appeared to ignore nearby big-box outlets selling electronics.According to Google’s text update, the local repair shop didn’t have the monitor, but did have a similar-sized one sans the other bells and whistles for a lower price. Is there a tech topic that you think needs explaining? Write to us at onetechtip@ap.org with your suggestions for future editions of One Tech Tip. Kelvin Chan and Anne D’Innocenzio, AP Business Writers
Category:
E-Commerce
Jeff Bezos last month went public with his new AI firm, which is currently being called Project Prometheus. The effort had been in development for a while, but is still relatively secretive. Theres no website and only a sparse LinkedIn page describing itself as AI for the physical economy. The $6.2-billion startup may be facing lots of competition from other AI companies, including giants like Microsoft and OpenAI. At the same time, it may also have to contend with another mysterious and more modest effort that happens to have already filed a trademark application for an AI company with the exact same name. On November 17 — the same day the New York Times ran a story revealing the new Bezos AI effort — an attorney named Patrick Wallen filed an application for a trademark for Project Prometheus, according to the US Patent and Trademark Office website. The address is listed as a residential home in California. Its the only application that seems to be tied to Wallen, and references a website featuring software that uses artificial intelligence to evaluate, score and benchmark individual performance for purposes of personnel selection, employment assessment, professional development, skills competitions and education. Wallen tells Fast Company in an email that he hasnt heard from the Bezos Project Prometheus and that hes working at a lawyer scoring platform that uses AI, also called Project Prometheus. Fast Company was unable to identify records related to that company, though there was an LLC registered by a different person in California several years ago. Wallen says hes been developing the site on Figma, shared a minimum viable product on Figma, and was recently accepted to an incubator. I had an original name for my company that didn’t score well. Feedback provided indicated I needed a change. On the day of the Bezos announcements, I scoured the internet to verify the legal reality of these news publications. I looked for the Delaware filing through the Secretary of State. Nothing, Wallen says. I did the same in Nevada. Nothing. I looked for a foreign qualification filing in California. Nothing. I looked for a trademark filing in TEAS. Nothing. A linkedin company page? Nothing. Form D EDGAR filings with the SEC. Nope. Since their press publication interfered with my marketing strategy, I filed my trademark, he adds. I now own the name and it is the name of a real business that -ironically- is designed to demonstrate the skills of a lawyer. Wallen’s application did not come from the Bezos Project Prometheus, a spokesperson confirms. His application has yet to be reviewed, according to the USPTO website. The Bezos AI project — which is being co-led by Vik Bajaj, an adjunct Stanford professor, physicist, and chemist whod previously helped Alphabet-owned platform Verily — is focused on AI and the physical sciences and not legal AI according to the New York Times. The company has already hired about 100 people and purchased another startup called General Agents. These days, many companies have a penchant for choosing titles alluding to science fiction or mythology. The names Anduril and Palantir both come from Lord of the Rings. Other examples include Oracle and Nike, which references the eponymous ancient Greek goddess of victory; Prometheus is the name of an ancient Greek titan. The term Project Prometheus has been used previously by DARPA, NASA, and, in the world of the television show Smallville, by Supermans arch-nemesis Lex Luthor. Still, trademark fights can get nasty, particularly for valuable Silicon Valley companies. A device company called iyO sued Open for using io in its branding and Elon Musks xAI is still facing trademark troubles over the name of its chatbot Grok, which has prompted pushback from similarly-named companies. A company called Meta.io also sued Facebook after the social media company renamed itself as part of its metaverse pivot. With all due respect to Mr. Bezos, he has every resource in the world at his disposal, Wallen adds. His lack of preparation is not a reason for me to alter my plans. On second thought, perhaps he should consider hiring more diligent legal counsel.
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E-Commerce
Candles and lights are typically a festive part of the holiday season but, this year, Yankee Candle has little reason to celebrate. Its parent company, Newell Brands, has announced that it will lay off over 900 employees worldwideabout 10% of its professional and clerical workforce. Layoffs in the U.S. will mostly occur this month, while international employeeslike those from countries with greater worker protectionswill see layoffs take place through 2026, subject to local law and consultation requirements. Newell Brands also owns Oster, Rubbermaid, Elmers, and Sharpie, among others. Some Yankee Candle stores will shutter by January 2026 Newell Brands is also closing approximately 20 Yankee Candle stores across the U.S. and Canada. According to Newell Brands, these stores make up about 1% of Yankee Candles brand sales. The locations are likely to close in January 2026. Fast Company has reached out to Newell Brands for a list of all impacted stores and will update this post if we hear back. Newell Brands predicts the layoffs and store closures will save $110 million to $130 million in annual pretax costs. Weve made meaningful progress executing our strategy and strengthening Newell Brands, but there is more work to do, president and CEO of Newell Brands Chris Peterson said in a statement. This productivity plan is about taking the next, disciplined step to enhance efficiency, sharpen our strategic focus, and deliver stronger, more consistent performance.” Its far from the only large company that has trimmed its brick-and-mortar footprint in recent months. Claires, Foot Locker, and Petco are among the retail chains that have announced store closures in the latter half of 2025. Shares of Newell Brands (Nasdaq: NWL) have declined significantly this year. As of Wednesday’s market close, the stock is down more than 62% year to date.
Category:
E-Commerce
The longest government shutdown on record cost Delta Air Lines an estimated $200 million, CEO Ed Bastian said Wednesday in the first disclosure by a U.S. airline regarding the shutdown’s financial impact.Bastian told investors that refunds “grew significantly” while bookings slowed amid the uncertainty in air travel caused by the 43-day shutdown, contributing to Delta’s loss of about 25 cents per share.The shutdown, which began Oct. 1, led to long delays at major airports and historic flight cancellations at 40 of the country’s busiest airports as more unpaid air traffic controllers missed work, citing additional stress and the need to take on side jobs. As the shutdown dragged into a second month, the Federal Aviation Administration issued an emergency order requiring commercial airlines to cancel up to 6% of their domestic flights a decision that Transportation Secretary Sean Duffy described as necessary to guarantee safe air travel.“When you’ve got the secretary of transportation telling people we don’t have controllers, questioning the safety at some level of travel, which has never before happened,” Bastian said, it led to more customers holding off on booking their holiday travel.More than 10,000 flights were cut between Nov. 7, when the FAA’s order took effect, and when the restrictions were fully lifted on Nov. 16, less than two weeks before Thanksgiving, the busiest travel period in the U.S.Despite the disruption to air travel, Bastian said Wednesday he believes the shutdown’s impacts are in the rearview. He said Delta had a busy Thanksgiving week and that bookings through the end of the year, especially around Christmas and New Year’s Day, were “really strong.”“I think we’re through it and it was transitory,” Bastian said of the shutdown. “We’re looking forward to a strong December, a strong close to the year.”Airports impacted by the flight restrictions during the shutdown included large hubs in New York, Chicago, Los Angeles and Atlanta. The flight cuts started at 4% and later grew to 6% before the FAA rolled the restrictions back to 3%, citing continued improvements in air traffic controller staffing after the shutdown ended Nov. 12.Controllers were among the federal employees who had to continue working without pay throughout the shutdown, missing two full paychecks.President Donald Trump took to social media during the shutdown to pressure controllers to “get back to work, NOW!!!” He called for a $10,000 bonus for those who stayed on the job and suggested docking pay for those who haven’t.A week after the shutdown ended, the FAA announced only 776 controllers and technicians with perfect attendance during the shutdown would receive bonuses, leaving out nearly 20,000 other workers.On Wednesday, Sen. Tammy Duckworth, ranking member of the Senate Subcommittee on Aviation, Space and Innovation, sent a letter to Duffy demanding that he also award bonuses to the remaining FAA workers.“It is wrong to financially penalize these Federal employees for responsibly managing life events beyond their control while working without pay,” she said.Duffy didn’t immediately respond Wednesday to the letter, but when asked about the bonuses last week at a news conference ahead of the Thanksgiving travel period, Duffy said that both he and the head of the FAA recognize “some of the difficult circumstances our controllers were going through” during the shutdown. But Duffy said a cutoff on the bonuses was necessary.“If you got 100% on your test, you get the sticker that’s a scratch-and-sniff sticker,” Duffy said, adding that all the controllers and technicians who were forced to work unpaid would receive full backpay. Associated Press writer Josh Funk contributed to this report. Rio Yamat, AP Airlines and Travel Writer
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E-Commerce
As Americans grapple with $1.23 trillion in credit card balances, Klarna Group is introducing a new way to access premium rewardsone that doesnt require a credit card at all. The Swedish fintech company launched its Premium ($19.99/month) and Max ($44.99/month) membership tiers in the United States on Thursday, expanding upon its existing Core and Plus offerings and mirroring successful rollouts in the UK and EU. The move positions Klarna squarely in the territory long dominated by high-end credit cards like the Amex Platinum and Chase Sapphire Reserve, but with none of the spending thresholds, APRs, or annual fees that usually define that segment. The timing is strategic: Americans, especially affluent Americans, are increasingly walking away from traditional credit cards and leaning into debit-first financial tools and buy now, pay later (BNPL) options. According to Klarna, 11.2% of U.S. adults cancelled a credit card in the past 12 months, and that jumps to 15.1% among people earning more than $100,000. Nearly one in three high-income consumers (30%) now use BNPL as one of their preferred payment methods. That shift was central to how Klarna designed these new tiers. Affluent consumers are growing tired of the overspend-to-earn dynamics of traditional credit cards and the eye-watering annual fee that comes with them, said David Sandström, chief marketing officer at Klarna. They want premium benefits without carrying a balance, chasing categories, or navigating fine print.” Klarna’s new tiers, he adds, offer “transparent pricing, month-to-month subscriptions, immediate access to meaningful perks they will actually use, and no requirement to take on debt.” A Premium Ecosystem Without Credit Traditional premium rewards in the U.S. have been dictated by the major card networks and issuers. Klarnas pitch is that the entire system can be rebuilt for consumers who dont want debt in exchange for access. The legacy premium card model assumes youll spend more to earn more, Sandström said, adding, “Were redefining premium by reinventing the economics, not replicating the incumbents playbook. That means U.S. members can access benefits typically found behind $500+ ins annual fees, including travel protection, lounge access, cash back, and subscription bundles, without needing a credit line or hitting a spending minimum. With more than one million Core and Plus signups in the U.S. over the past two months alone, the appetite appears strong. Building a Global Rewards Network One standout feature is Klarnas ability to convert earned cashback directly into points or miles across major loyalty programs. Its the kind of benefit usually restricted to premium cardholders, but now available to debit-based and BNPL users. We focused first on scale and consumer relevance, Sandström said of Klarnas partner strategy. Airlines like United, British Airways, Air FranceKLM, and Turkish Airlines and hotel groups like IHG, Accor, Radisson, and Wyndham serve the widest range of global travelers. They also integrate cleanly with cashback conversion, allowing members to unlock value immediately. Well continue expanding across regions and loyalty ecosystems to give consumers more choice and deeper travel utility. This partner ecosystem, built on cash back rather than credit spend, further distinguishes Klarnas model from the legacy rewards system. Making the Value Impossible to Miss Klarna claims Premium and Max unlock between $3,000 and $5,000 in annual perks, ranging from subscriptions (Vogue, GQ, Headspace, ClassPass, The New York Times, Care.com) to travel coverage and concierge-style offerings. But the company knows consumers are rightfully skeptical in a world filled with subscriptions and fine print. Sandström argues that Klarna deliberately built transparency into the product experience. Members can track benefits unlocked, used, and saved directly in the app, ensuring the value is transparent, not theoretical,” he said. “Because perks activate instantly and deliver tangible savings, Premium and Max counter subscription fatigue: you use it once and feel the impact immediately. Klarna Card: The Physical Anchor for a Digital-First Strategy The new tiers are available to any U.S. consumer, but Klarna expects the Klarna Card, its fast-growing debit product, to become a key touchpoint. The Klarna Card is core to our U.S. and our global strategy, Sandström said. With over four million signups since July, its one of our fastest-growing products ever.” The Premium and Max tiers each offer a 16g metal card, continuing a trend among financial products that blur the lines between banking utility and lifestyle branding. Premium vs. Max: Two Paths Into Klarnas New Rewards Ecosystem Klarnas two new top-end tiers, Premium and Max, are designed to meet different levels of travel frequency, lifestyle needs, and appetite for perks, but both operate under the same promise: predictable pricing and immediate value. Premium, priced at $19.99 per month, is tailored for consumers who want meaningful upgrades to their everyday spending without committing to an expensive annual fee. Members receive more than $3,000 in yearly value, including access to a rotating catalog of premium subscriptions. Premium users also earn 1.5% cash back when they pay from their Klarna balance, and receive global travel protection for trips booked throughout the year. Max, at $44.99 per month, pushes the concept further and is clearly aimed at the frequent traveler who might otherwise carry an Amex Platinum or Chase Sapphire Reserve. Klarna estimates that the plan delivers more than $5,000 in annual perks, anchored by unlimited airport lounge access through LoungeKey, which reaches more than 1,800 lounges worldwide. Max members earn 2% always-on cash back, gain access to elevated travel, rental cars, and cancel-for-any-reason protections, and unlock a broader suite of subscriptions, including the exclusive social and travel community ASmallWorld. The tiers signature accessory is a rose-gold 16-gram metal card, designed to mirror the tactile satisfaction of high-end credit cards without tying the experience to a revolving line of credit. Together, Premium and Max create a rewards ecosystem that looks familiar, but operates on entirely different economics. Klarnas approach reframes perks as something to subscribe to rather than earn, untangling them from spending thresholds and debt. The Future of RewardsWithout Credit Sandström believes that American consumers are ready for a shift and that the traditional systems dependency on credit lines is nearing its expiration date. In five years, credit-dependent rewards will feel outdated, he said. Consumers will expect transparent value without annual fees, debt traps, or points systems that only work for heavy spenders.” “Membership-style rewards will replace bloated card programs,” Sandström predicts. “Klarna intends to lead that shift.”
Category:
E-Commerce
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