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2025-11-14 17:00:00| Fast Company

AI was supposed to make our lives easier: automating tedious tasks, streamlining communication, and freeing up time for creative thinking. But what if the very tool meant to increase efficiency is fueling cognitive decline and burnout instead? The Workflation Effect Since AI entered the workplace, managers expect teams to produce more work in less time. They see tasks completed in two hours instead of two weeks, without understanding the process behind it. Yet, AI still makes too many mistakes for high-quality output, forcing workers to adjust, edit, and review everything it producescreating workflation, which adds more work to already overloaded plates. AI has accelerated expectations because managers know that teams using it can work faster, but quality work still requires time, focus, and expertise. “We are seeing that it can lead to a lot of churn and work sloppoor quality output, in particular when it’s being used by junior team members,” says Carey Bentley, CEO of Lifehack Method, a productivity coaching company. When team members lack the expertise to audit AI output, they take it at face value, which can lead to multimillion-dollar errors. The percentage of companies using AI in at least one business function is rising every year, and one of the most popular uses is in marketing. However, many brands flood social media with formulaic, off-putting content that prioritizes speed over emotional connection, sacrificing creativity and differentiation. The consequences of using AI without proper quality review aren’t just about brand reputation or lost dealsthey also add stress while eroding workers’ creativity, problem-solving abilities, and critical thinking. Cognitive Decline and Burnout with AI Research from MIT shows that relying on AI tools to think for us, rather than with us, leads to cognitive offloadingoutsourcing mental effort in ways that gradually weaken memory, problem-solving, and critical thinking. The study found that participants using GPT-based tools showed measurable declines in these areas compared to control groups. Just as GPS impairs spatial memory, relying on AI for thinking may weaken our capacity for original thought, because the brain needs practice to maintain cognitive functions.  When we layer that cognitive debt on top of the relentless pace that AI enables, we aren’t just doing more work; we’re doing it with diminished mental capacity. Workers are reviewing AI outputs without having the time to thoroughly evaluate the quality, making decisions without space for reflection, and producing content without engaging the creative processes that generate real insight. In the long term, the overwhelm leads to small mistakes, such as forgetting to add a document, not finishing an edit, or missing a deadline; these are the first signs of burnout. It really starts small, and that’s why it gets missed so often,” explains Naomi Carmen, a business consultant specializing in leadership and company culture.  These minor errors arent signs of laziness, distraction, or disengagement, and when managers respond with performance reviews instead of support, the cycle only accelerates. The Training Gap Most people using AI haven’t been adequately trained, confusing its confidence for truth. Neuroscientist David Eagleman refers to this as the “intelligence echo illusion”the perception that AI is intelligent because it responds with apparent insight, when in reality it merely reflects stored human knowledge. Without understanding how AI works, leadership develops unrealistic expectations that cascade through organizations, requiring faster and higher-quality work that’s nearly impossible to sustain. “Expecting your team to use AI without proper training is like handing them a Ferrari and expecting them to win races right away,” Bentley explains. Carmen adds, “The input is going to directly affect the output.” Warning Signs AI Is Fueling Burnout According to a 2024 study by The Upwork Research Institute, 77% of employees believe their workload has increased since they started using AI. Key warning signs include: Errors and delays: mistakes slip through because workers rush to meet unrealistic deadlines. Not feeling time savings: employees work harder than ever despite using “time-saving” tools. Always-on culture: leadership sets expectations at AI-speed, resulting in an always-on culture that multiplies workload and stress. How to Use AI Without Burning People Out The solution isn’t abandoning AI, but implementing it thoughtfully. Here are four ways to do it: Proper training: hire experts to audit existing workflows and provide recommendations, then show team members how to produce high-quality output. Clear goals: connect AI use to specific KPIs instead of chasing trends. Companies should remain rooted in their core mission and values, rather than adopting every new AI tool. Treat AI as a low-level assistant: use it for research, initial drafts, and data organization, but keep creative problem-solving and critical thinking in the hands of humans. Support your team: life events, stress, and fatigue mean employees cant deliver at a constant, AI-driven pace. Leadership should keep the human element at the center of decisions, recognizing that policies and expectations must account for the complexity of real lives, not just the output. Moving Forward with AI In an era defined by AI, sustainable performance comes from empathy, connection, and space for creativity. A healthy workplacewhere employees can rest, express themselves, and even have unboosts engagement, problem-solving, innovation, and efficiency. AI can support this, but only when implemented thoughtfully, with the human element at its core.


Category: E-Commerce

 

2025-11-14 17:00:00| Fast Company

Americans have done a shoddy job of teaching reading and math to the majority of our students. Our scores, when compared to other nationsmost with fewer resourcesare plummeting. As a scientist, I try to stay solution oriented. To ensure that we bend the curve and change the future, we must first concede that we have failed our students. We’re at the dawn of a new educational erathe age of artificial intelligence. And there is no way we will get it right in this new era if we are still struggling with the previous one.  As a congenital optimist, I am hopeful that when it comes to teaching AII mean this in its broadest sense, well beyond the practice of codingthat we will learn from our mistakes and get it right this time.   My genetic positivity is reinforced by two recent developments that are important milestones in building a national consensus for assuring that we create generational AI skills and wisdom.  The White Houses executive order Trump’s executive order speaks directly to the existential need for our country to cultivate the skills and understanding to use and create the next generation of AI technology. Upon its issuance, I wrote a column commending its intention. But I also noted, speaking as president and CEO of the Center of Science and Industry (COSI), a board member of the National Academies of Sciences, and a lifelong STEM advocate, that the EO was insufficient: We cannot teach AI without also teaching critical thinking, ethics, and wisdom. Since then, I was asked to participate in the White House Task Force on AI Education that is guiding the implementation of the EO, and is also establishing public-private partnerships with leading stakeholders in AI. COSI is part of this group and we have signed on to President Trump’s pledge to invest in AI education. I recently attended a meeting of the White House Task Force on AI Education, where the inexorable link between national security, economic prosperity, and AI proficiency was the dominant theme. I would summarize it as: We need to winand we must be the global leader in AI capabilities to keep America on top. Yesbut how? The state of Ohio creates a new state of tomorrow After the meeting, I returned to Ohio, which has joined the AI conversation in a big way. Ohio is the first state to require that every school district adopt formal policies to govern AI use in schools. To put it simply, the EO urges the mustthat AI education needs to be a priority. The Ohio regulation, by contrast, insists on the how. It proceeds from the recognition that our schools will be teaching the technology of the future, and demands that the complex nuances of how be determined and agreed to. Chris Woolard, the chief integration officer at the Ohio Department of Education, described the challenge as creating new guardrails that include ground rules for privacy, data quality, ethical use, and academic honesty. And, importantly, What are the critical thinking skills that are needed for students. Beyond just governed, to taught I commend what Ohio has done. But there is a long way to go. To build foundational pedagogical techniques for the teaching of AI, with no baseline, no historical data, and no trials, is far from trivial. In fact, it is enormously complicated, as we have seen from our inability to effectively teach STEM. Ohios regulatory framework, which other states should follow, will involve the creation of new practices and metrics and will require vast sensitivity and nuance, given that every single aspect of education can be weaponized in our undeniably fraught world of culture wars. But we can learn from our mistakes. For example, so-called whole languageversus phonicsis ineffective for the 20% of children with dyslexia. We need to bring all children into the future, and to do that we need to assure that AI literacy becomes a core marker of educational success. Interestingly enough, AI can help with this Teaching AI is like developing AI. Sort of The rapid evolution of AI comes from the process of training the model; it is how the large language models (LLMs) learn and improve in an iterative and focused manner. But it is also a black box in many ways, which cannot be the case with how we teach AI in our schools. Only transparency and continual improvement will ensure that our K-12 students develop the skills necessary to succeed in a changing workforce. None of this will be easy. AI represents a profound turning point; the EO is broad and conceptual, while our Constitution assigns the responsibility of education to the states. But nothing can be more important, and I call upon educators everywhere to come together and work together. What makes their mission even more challenging is that AI is changing all the time, and with such speed. So those teaching it must also be capable of commensurate change. But educational standards tend to be fixed. It is hard enough to set them, let alone to build in agility and responsiveness. I look forward to working with educators, continuing to participate with the AI Task Force, to help develop standards and guardrails that are as responsive and dynamic as artificial intelligence itself. Indeed, the time is now.


Category: E-Commerce

 

2025-11-14 16:45:00| Fast Company

Every year, American taxpayers are eligible to put a certain amount of money into their retirement accounts, including 401(k)s and IRAs. But each year, the upper allowable threshold for these accounts tends to rise. This is done in order for the limits to keep up with the rate of inflation. And now, the Internal Revenue Service (IRS) has announced its new limits for 2026. Heres what you need to know. What is the IRS 2026 401(k) limit? According to a notice published by the IRS on November 13, the limit on individual contributions to various retirement accounts in 2026 is rising. If you have a 401(k), 403(b), governmental 457 plan, or the federal governments Thrift Savings Plan, youll now be able to contribute up to $24,500 for the 2026 year. This represents an increase of $1,000 from the $23,500 limit in place for the 2025 year. But the IRS has also announced new catch-up contribution limits for 401(k), 403(b), governmental 457 plans, and the federal governments Thrift Savings Plan for 2026. The agency says that if you are 50 or older, your catch-up contribution limit will increase by $500 in 2026 to a total of $8,000.  Therefore, participants in most 401(k), 403(b), governmental 457 plans and the federal governments Thrift Savings Plan who are 50 and older generally can contribute up to $32,500 each year, starting in 2026, the agency noted. Catch-up contribution limits for employees aged 60 to 63 will remain at $11,250, the same level they were in 2025. What is the IRS 2026 IRA limit? If you have an individual retirement account (IRA), the IRS has announced that the limit for that type of account is rising in 2026, too. In 2026, the new IRA contribution limit will be $7,500. Thats a rise of $500 over the 2025 limit. Additionally, the IRA catchup contribution limit for those aged 50 or over is also rising in 2026. In 2025, that limit was $1,000. But in 2026, that limit is rising by $100 to $1,100. In addition to the 401(k) and IRA contribution limits for 2026, the IRS announced additional changes for Roth IRAs, the Savers Credit, and SIMPLE retirement accounts for 2026. You can find details of all the changes in the IRSs notice here.


Category: E-Commerce

 

2025-11-14 15:37:46| Fast Company

A London judge ruled Friday that global mining company BHP Group is liable in Brazil’s worst environmental disaster when a dam collapse a decade ago unleashed tons of toxic waste into a major river, killing 19 people and devastating villages downstream.High Court Justice Finola O’Farrell said that Australia-based BHP was responsible, despite not owning the dam at the time, finding its negligence, carelessness or lack of skill led to the collapse.Anglo-Australian BHP owns 50% of Samarco, the Brazilian company that operates the iron ore mine where the tailings dam ruptured on Nov. 5, 2015.Sludge from the burst dam destroyed the once-bustling village of Bento Rodrigues in Minas Gerais state and badly damaged other towns. Enough mine waste to fill 13,000 Olympic-size swimming pools poured into the Doce River in southeastern Brazil, damaging 600 kilometers (370 miles) of the waterway and killing 14 tons of freshwater fish, according to a study by the University of Ulster in the U.K. The river, which the Krenak Indigenous people revere as a deity, has yet to recover.A decade later, legal disputes have prolonged reconstruction and reparations and the river is still contaminated with heavy metals. Even as Brazil tries to define itself as a global environmental leader while hosting the U.N. COP30 climate summit, advocacy groups say the dam collapse is a reminder of industry-friendly policies that have ecological protection.Victims of the disaster called the ruling a historic victory in seeking justice.“We had to cross the Atlantic Ocean and go to England to finally see a mining company held to account,” said Mônica dos Santos of the Commission for Those Affected by the Fundo Dam.Gelvana Rodrigues, whose 7-year-old son, Thiago, was killed in a mudslide, celebrated the step forward and said she wouldn’t rest until those responsible are punished.“The judge’s decision shows what we have been saying for the last 10 years: it was not an accident, and BHP must take responsibility for its actions,” Rodrigues said.The judge agreed with lawyers representing 600,000 Brazilians and 31 communities in the class-action case who argued that BHP was heavily involved in the Samarco operation and could have prevented the disaster, but instead encouraged raising the dam to allow more production.“The risk of collapse of the dam was foreseeable,” O’Farrell wrote in the 222-page decision. “It is inconceivable that a decision would have been taken to continue raising the height of the dam in those circumstances and the collapse could have been averted.”BHP said that it plans to appeal.The claimants are seeking 36 billion pounds ($47 billion) in compensation, though the ruling only addressed liability. A second phase of the trial will determine damages.The case was filed in Britain because one of BHP’s two main legal entities was based in London at the time.The trial began in October 2024, just days before the federal government in the South American country reached a multibillion-dollar settlement with the mining companies.Under the agreement, Samarco which is also half owned by Brazilian mining giant Vale agreed to pay 132 billion reais ($23 billion) over 20 years. The payments were meant to compensate for human, environmental and infrastructure damage.BHP had said the U.K. legal action was unnecessary, because it duplicated matters covered by legal proceedings in Brazil.The judge ruled that those who were compensated in the settlement in Brazil could still bring claims, though they might be limited by any waivers they signed.Brandon Craig, BHP’s president of Minerals Americas, said that nearly half of the claimants could be eliminated from the group because of settlement agreements they signed in Brazil.BHP shares fell more than 2% on the London market after the ruling and the company said that it would update its financial provisions. Brian Melley, Associated Press


Category: E-Commerce

 

2025-11-14 15:30:00| Fast Company

In the late 2010s, at the height of the direct-to-consumer boom, Framebridge founder Susan Tynan was green with envy. Many other venture-backed startups from the eralike Casper, Away, and Glossierwere growing much faster than her custom framing business. While these other buzzy brands focused on acquiring customers and growing revenue, Tynan was using her $81 million in venture funding to tackle more arduous operational issues, like building factories and hiring hundreds of craftspeople to make frames by hand. Eleven years into the business, Tynan’s slow, steady approach to growth is paying off. Framebridge now has 750 employees, 500 of whom work at the company’s four factories in Kentucky, Virginia, and Nevada. Meanwhile, its brick-and-mortar footprint is growing rapidly, with 10 new stores opening last year (it now operates 40 physical stores) and more planned. Tynan says that by investing in Framebridge’s infrastructure early on, she built a moat around the business that has allowed it to ward off competitors. And now the company is in a position to scale rapidly, actively looking to expand its network of brick-and-mortar locations, possibly into the hundreds. Meanwhile, many DTC startups that Tynan once envied are fending off challengers that have created similar products, from mattresses-in-a-box to design-forward luggage. “Framebridge was a hard business to build, but that’s why it’s impossible to replicate,” says Tynan. “We’re now reaping the benefits.” The DTC Boom and Bust Today you’ll find a custom framing shop in most towns: By one estimate, there are more than 15,000 in the United States. But custom framing is notoriously expensive and takes a long time, which turns off many consumers who are happy to settle for a cheaper prefabricated frame they can buy from Michaels or Amazon. As Tynan studied the framing business model, she found the industry laden with inefficiencies. Most frame shops are owned by a single person. Since the store can’t afford to keep hundreds of mats and frame options in stock, it will order the components only once the customer has made their selection. Buying in such small quantities is expensive; its also time-consuming to send out for these pieces and construct the frame in-store. Tynan, who started her career as a tech executive, decided to launch Framebridge because she believed she could make framing cheaper, faster, and more convenient. Like many other VC-backed DTC startups, Framebridge was meant to disrupt a dusty industry. But Tynans business model was far more complex than those of peer brands of the 2010s. Startups like Casper and Away, which redesigned common consumer products, worked with overseas factories to make them, then sold the products online. Framebridge, by comparison, needed to build out a complex logistical operation to create custom frames at scale. This would involve setting up factories in the States and hiring artisans to build custom frames. In 2020, Graham Holdings Co. (GHC) acquired Framebridge for an undisclosed amount, giving Framebridge’s investors a payout. The sale meant that Framebridge had a deep-pocketed holding company that would allow Tynan to keep investing in factories and other infrastructure at a time when many other DTC operations were seeking out ever-larger sums of VC capital or exploring an IPO. Taryn Jones Laeben, who served as the chief commercial officer of Casper until 2018 before founding the VC firm IRL Ventures, believes Framebridge owes its success largely to one unique factor. “What makes Framebridge special is its supply chain,” she says. “Businesses that survived the DTC era are the ones that are truly differentiated. But investing in factories is complex because it is capital intensive and prevents you from being nimble. For Framebridge, it has clearly paid off.” While GHC, which generated $4.7 billion last year, does not break out revenue for individual companies, its annual report noted that “Framebridge posted real growth in 2024.” That said, the report described Framebridge as an “investment stage business” that is not profitable yet. The upshot is that its much harder to copy Framebridge’s business. Over the past five years, many DTC brands have struggled to acquire new customers, partly because a wave of competitors have popped up. Away is now competing with Monos, July, and Antler. The beauty and mattress industries have hundreds of direct-to-consumer players. To gain market share under these conditions, brands must continue pumping money into marketing and advertising. But no other companies have yet been able to replicate what Framebridge is doing. The Moat In 2014, the Framebridge website went live. It allowed customers to send in art or upload digital photographs to be framed and delivered back to them. It seemed like a simple service. But Tynan had spent the previous two yearsand $3 million in seed fundingto build out a factory in Richmond, Virginia. She hired a team of expert framers as well as some people from other creative professions who enjoy the work of framing. “I found someone who sold mantles on Etsy,” she recalls. “He loves using his hands.” Framebridge orders large volumes of framing materials, which allows the company to charge less per frame than the average neighborhood framer. Small frames start at $50; larger pieces, like an 18-by-24-inch frame, cost $155. (This is roughly half of what my local frame shop in Boston charges.) Framebridge’s concept resonated with customers, especially digital-native millennials who were already ordering everything from mattresses to house plants on the internet. Within three years of launch, the company had generated $58 million in revenue. Laeben, the VC investor, says Tynan was smart about how her startup used its $81 million in VC capital. While many brands of the era were investing in customer acquisition, Framebridge was focused on infrastructure that would give it longevity. “They spent their money on durable, defensible strategies as opposed to acquiring customers on social media who might not even purchase from the company again,” she says. “Looking back, customer acquisition was basically like lighting money on fire.” Many investors would not have been satisfied with Framebridge’s pace of growth, Laeben points out. “DTC is a very broad category. There are many sectors wher it makes sense to grow slowly and profitably, but this means being aligned with your investors on what your goals are, she explains. As Framebridge grew, Tynan recognized the many benefits of having physical stores. While its possible to visualize frames on the companys website, some customers simply want to see what the materials look like in person. More crucially, there are people who want to do business at a physical location where they can bring their expensive art and irreplaceable, precious keepsakes in person, rather than sending them through the mail, where they could be damaged or lost. So in 2019 Framebridge opened its first two stores in the Washington, D.C., area, and quickly began opening others in major cities such as New York and Boston. Tynan also decided to buy a fleet of trucks to transport people’s items from the stores to the factory in Virginia. This is another complex, expensive part of the businessbut one that Tynan believes strengthen’s her company’s “moat,” making it even less likely that a competitor will spring up. “If [customers] were going to send in their baby blanket or an antique family photograph, they needed to know it wouldn’t get lost,” Tynan says. “It was important to customers that their things remained in our chain of custody throughout the whole process.” The Framebridge store footprint is much smaller than a traditional frame shop, since no actual framing happens on-site. The stores sometimes serve simply as a way to introduce people to the brand. Framebridge often hosts in-store events, offering free portrait sessions or photos with Santa during the holidays. While some DTC brands saw retail stores primarily as a marketing engine, Tynan thought it was crucial that Framebridge learn how to run these stores profitably. “This wasn’t a pop-up strategy,” she says. “As a startup, you want to test a lot of things, but if you test them halfway, you don’t know if they’re actually going to work. So we put our best foot forward with these stores.” The Future of Framing Today, Framebridge still doesn’t have a major competitor that does what it can do. Instead, its biggest source of competition is the traditional, neighborhood frame shop. But Tynan says her goal isn’t to put these places out of business. She points out that Framebridge has a particularly modern, millennial-oriented aesthetic that isn’t necessarily for everyone. And store associates are trained to point customers to other framing shops nearby if Framebridge doesn’t have what theyre looking for. “We have a curated assortment of frames,” Tynan says. “We have a point of view.” Still, she believes there’s a lot of room to grow. Given how expensive custom framing has been in the past, few consumers create bespoke frames for their art. Most just buy premade frames. By offering less-expensive options and offering customers the ability to make selections online, Tynan hopes that Framebridge will appeal to people who might never have thought to custom frame their keepsakes or art before. “In many ways, she says, we’re only just starting to scale.”


Category: E-Commerce

 

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