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Hi there! My name is Marcus Collins, DBA, and I study culture and its influence and impact on human behavior at the Ross School of Business at the University of Michigan. Each week, this column will explore the inner workings of organizational culture and the mechanisms that make it tick. Every entry will be accompanied by an episode from my podcast, From the Culture, that digs deeper into the culture of work from my conversations with the organizational leaders that make it all happen. If culture eats strategy for breakfast, then this is the most important conversation in business that you are not having. Sign up for the newsletter to make sure you dont miss a beat. ___________________________________ Culture eats strategy for breakfast. Weve all heard this misattributed Peter Drucker quote and instinctively understand the disproportionate influence culture can have on an organizations business. However, if you asked five people to define organizational culture, youd likely get 55 different answers. Chief among them would be something along the lines of organizational culture is how we do things around here, the behaviors and norms that make up how a company engages in the collective production of work. Sounds about right, right? Sure. However, a centurys worth of literature on the matter would say otherwise. A social operating system According to Émile Durkheim, one of the founding fathers of sociology, culture is a system of conventions and expectations that demarcate who we are and govern what people like us do. Its a social operating system by which we collectively see the world and, subsequently, behave in it . . . together. What we wear, how we talk, what we dotheyre all byproducts of our cultural subscription. The same goes for organizational culture, the shared operating system for an organization that helps employees collectively see, so that they might collectively do. Therefore, reducing our concept of organizational culture to merely what we do around here ignores half of what makes culture . . . well . . . culture. Its this half, the way the organization sees the world and makes meaning of it, that dictates what we do. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/studio_16-9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/studio_square_thumbnail.jpg","eyebrow":"","headline":"FROM THE CULTURE","dek":"","subhed":"FROM THE CULTURE is a podcast that explores the inner workings of organizational culture that enable companies to thrive, teams to win, and brands to succeed. If culture eats strategy for breakfast, then this is the most important conversation in business that you arent having.","description":"","ctaText":"Listen","ctaUrl":"https:\/\/www.youtube.com\/playlist?list=PLvojPSJ6Iy0T4VojdtGsZ8Q4eAJ6mzr2h","theme":{"bg":"#2b2d30","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#3b3f46","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470870,"imageMobileId":91470866,"shareable":false,"slug":""}} Take Airbnb, for example. The company sees the world as a place where everyone belongs, so its behaviors are demonstrative of this perspective. Thats why Airbnb adheres to a No Meetings Wednesday tradition to accommodate team members who tend to be more introverted, so everyone belongs. They practice radical acts of transparency so that information is available to everyone, not just those in the know. They also provide employees with an annual $2K travel credit to encourage people to go out and experience the world the way other people do. For everyone at Airbnb to feel like they belong, its important that employees see themselves as a part of a global community, not just as coworkers. World travel helps this endeavor by fostering the kind of empathy that drives connection. These ways of doing things around here at Airbnb are byproducts of how the organization sees around here. Together, the seeing and the doing constitute the organizations culture. Culture isnt just values Of course, there are those of us who understand this distinction. However, far too often we mistake the organizations perspective for its values; but the two are not analogues. Values are what an organization deems to be important. The way the organization sees the world, on the other hand, defines the truths that the organization holds about the world and why certain things have any importance in the first place. For instance, Patagonia believes in “climbing clean.” The company envisions a world with minimal human invasiveness on the planet and, therefore, it values environmentalism and integrity, which, ultimately, inform its ways of working. Its valueswhich the organization deems importantare informed by its perspective. Values alone are hollow without the deeply held truths of the organizations perspective that undergirds them. Its no wonder that research from the MIT Sloan Management Reviews 2020 Glassdoor Culture 500 study found no correlation between a companys stated values and the lived experiences of its employees. Culture is not a companys values; its the system upon which these values are constructed. So, without a clear perspective of the world, an organizations values are typically meaningless and have no impact on its behaviors. Theyre merely pretty words beautifully stated but rarely integrated. This is a significant challenge for business leaders who have reduced organizational culture to a set of rituals, rules, and words. Culture is so much more than these components, but since so many of us have defined culture so narrowly, we have not yet fully realized its impact. Culture, as Durkheim asserts, is an operating system, and this system is the most influential external force on human behavior that we arent fully leveraging. Not because of a lack of skill, intelligence, or technology, but because of a lack of understanding. Thats why this column existsto examine the whys and hows of organizational culture so that we might get better at it. Its also why I created a podcastin a world where there are probably too many podcasts, quite frankly. Culture is an organizations biggest cheat code, but the only way to use it properly is to understand it deeply. So thats what were here to do . . . together. And this is our first unlock, with many more to follow. If we want to get better at the way we do organizational culture, it starts with getting better at the way we see it. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/studio_16-9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2026\/01\/studio_square_thumbnail.jpg","eyebrow":"","headline":"FROM THE CULTURE","dek":"","subhed":"FROM THE CULTURE is a podcast that explores th inner workings of organizational culture that enable companies to thrive, teams to win, and brands to succeed. If culture eats strategy for breakfast, then this is the most important conversation in business that you arent having.","description":"","ctaText":"Listen","ctaUrl":"https:\/\/www.youtube.com\/playlist?list=PLvojPSJ6Iy0T4VojdtGsZ8Q4eAJ6mzr2h","theme":{"bg":"#2b2d30","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#3b3f46","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91470870,"imageMobileId":91470866,"shareable":false,"slug":""}}
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Oscar Wilde famously noted, Some cause happiness wherever they go; others, whenever they go. It is arguably one of the best brief illustrations of emotional intelligence (EQ), a trait that became popular thanks to a nonacademic best-selling book by journalist Daniel Goleman, in which he insinuated that EQ is a more important driver of success than IQ (a claim that has been discredited). And yet, theres no shortage of evidence for the importance of EQ when it comes to predicting interpersonal effectiveness, defined as the ability to manage yourself and others in everyday life. In fact, long before EQ was coined in academic research (before Goleman popularized the term), decades of personality research had already highlighted reliable individual differences in the propensity to engage in more or less effective intrapersonal and interpersonal behaviors. In fact, way before HR managers celebrated EQ, your grandma called it good manners. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-16X9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-1x1-2.jpg","eyebrow":"","headline":"Get more insights from Tomas Chamorro-Premuzic","dek":"Dr. Tomas Chamorro-Premuzic is a professor of organizational psychology at UCL and Columbia University, and the co-founder of DeeperSignals. He has authored 15 books and over 250 scientific articles on the psychology of talent, leadership, AI, and entrepreneurship. ","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"https:\/\/drtomas.com\/intro\/","theme":{"bg":"#2b2d30","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#3b3f46","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91424798,"imageMobileId":91424800,"shareable":false,"slug":""}} Problematic personalities Now onto the actual research: Here are five science-based generalizations about people with challenging personalities; that is, people who are significantly more taxing, unrewarding to deal with, and demanding on others than the average person is. (1) Empathy deficits (and why empathy alone is not enough): Difficult individuals often struggle to accurately recognize or care about others feelings, perspectives, and needs. Yet, as Paul Bloom has argued, even empathy itself is an unreliable foundation for moral or cooperative behavior, because it is selective, biased, and easily withdrawn from those we dislike or see as different. (2) High neuroticism and fragile core self-evaluations: Elevated emotional reactivity, anxiety, and sensitivity to threat make everyday interactions feel volatile. When people possess low core self-esteem or unstable self-confidence, they are more likely to overreact, personalize neutral events, and drain others emotional energy. (3) Low agreeableness masked as EQ or blunt honesty: Some difficult personalities score low on agreeableness, meaning they are less inclined toward cooperation, trust, and concern for others. In workplace settings, this is often misinterpreted as emotional intelligence, confidence, or refreshing candor, when it is in fact poor impression management disguised as authenticity. (4) Lack of self-awareness, especially among self-centered narcissists: Many difficult people are strikingly unaware of how they come across. Narcissistic individuals, in particular, tend to overestimate their competence, underestimate their impact on others, and interpret feedback as hostility rather than information. In a way, this is what makes challenging personalities so difficult to deal with: They are either unaware of how unrewarding to deal with they are, or simply dont give a damn! Neither are particularly useful. When others are of the opinion that you suck, and that you are unaware of the fact that you suck, they will think quite poorly of you (unless you are a fictional character like David Brent or Michael Scott, in which case they will laugh . . . cathartically). (5) Low external pressure or weak incentives to be rewarding to others: Finally, difficult behavior persists when it is tolerated, rewarded, or unpunished. Power, status, or perceived indispensability often insulate individuals from social consequences, reducing their motivation to regulate their behavior or invest in being pleasant to work with. As I illustrate in my latest book, this explains the unfortunate fact that when people rise to the top of organizational hierarchies they stop feeling pressure to adjust their behavior to meet others needs. This kind of raw authenticity is a privilege for the elite, the status quo, or those who can afford to neglect situational demands to adjust their behavior in order to act pro-socially. But the less people care about their reputation, the more other people will careand not for the right reasons! What to do So, how best to work with these individuals, which will inevitably be required if you have a job that has you interacting with colleagues, clients, or coworkers (which basically applies to all jobs)? Here are some basic recommendations: (1) Learn their typical patterns: The Norwegians have a saying, namely that theres no such thing as bad weather, only the wrong choice of clothing. In a way people are just like the weather or climate: If you forget to check the forecast or are unaware of the climate, you only have yourself to blame for not being adequately equipped. So, if you have a moody colleague, irritable boss, or self-centered client, the mistake is not expecting rain, its turning up in sandals and acting surprised when you get soaked. Once you recognize someones stable patterns, you can start to personalize your behavior, adjust your expectations, and optimize your responses accordingly. In essence, theres always a strategy for improving how you deal or interact with someone, regardless of how difficult they are. (2) Avoid trying to change them: One big issue with difficult people is that we are often tempted to try to change them, assuming that insight, feedback, or goodwill will eventually override deeply ingrained tendencies. In reality, most personality traits are relatively stable over time, especially in adulthood, and attempts to fix others usually create frustration rather than improvement. To be sure, this does not excuse their bad conduct, but it does prevent you from wasting emotional energy on futile hopes that they will suddenly become someone else. An old fable tells of a scorpion that asks a frog to carry him across a river. The frog hesitates, fearing it will be stung. The scorpion reassures him that doing so would doom them both. Yet halfway across, the scorpion stings the frog anway. As they begin to sink, the frog asks why. I couldnt help it, the scorpion replies. Its my nature. The lesson is not about forgiveness or cynicism, but realism: Some interpersonal patterns are remarkably stable, even when they are self-defeating. Ignoring this does not make you kind, only unprepared. (3) Be better than others: While difficult personalities can pose a challenge to most, your goal is not to find the perfect formula for dealing with them. Rather, think about being better in your interactions with them than most people are. In other words, its not how well you can handle them compared to how you handle other people, but compared to how well other people handle them. This relative advantage compounds: Difficult individuals quickly learn who escalates them, who indulges them, and who remains calm, clear, and consistent. Over time, they tend to reserve their worst behavior for those who reward it, and their best for those who do not. Research on social learning and reinforcement shows that behavior is shaped not only by personality, but by the reactions it reliably elicits from others. When you respond with predictable boundaries, emotional restraint, and clarity, you reduce the payoff of difficult behavior. You may not change who they are, but you can often change how they behave around you, and they may even appreciate you for being more open to them than others are. (4) Practice rational compassion: One of the critical challenges with difficult personalities is that its often quite hard to empathize with them. Examples include chronically anxious colleagues who catastrophize minor issues, abrasive high performers who mistake bluntness for honesty, or self-centered leaders who dominate conversations while remaining oblivious to their impact on others. But as Paul Bloom notes, empathy is by definition insufficient to create civil and prosocial work environments and cultures. Why? Because we are prewired to empathize most readily with people who feel familiar, similar, and psychologically close to us. In contrast, when we perceive others as different or as belonging to a separate group or tribe, empathy quickly breaks down, which is precisely why inclusion is so difficult to sustain in diverse workplaces. Blooms alternative is not coldness, but rational compassion: a deliberate commitment to fairness, tolerance, and restraint that does not depend on liking, identification, or emotional resonance. Practicing rational compassion means treating people decently even when they irritate us, setting boundaries without hostility, and choosing principled behavior over emotional reactions. This approach is especially useful with difficult personalities because it allows us to remain civil and effective without having to feel empathy we may not genuinely experience. (5) Master strategic authenticity: One common feature of difficult personalities is that they make little effort to adjust their behavior to others. Instead, they default to a This is just who I am approach to interpersonal dynamics, implicitly placing the burden of adaptation on everyone else. This unfiltered version of authenticity is often celebrated through popular mantras such as Dont worry about what others think or Just be yourself and others will adjust. The problem is that this logic does not scale. If everyone follows it, the collective outcome is not freedom but a culture of entitled rigidity, where each person feels justified in prioritizing self-expression over social responsibility. A useful analogy is driving: Insisting on going at your preferred speed, regardless of traffic rules or road conditions, may feel good and taste like freedom, but it creates accidents, not progress. Strategic authenticity is choosing when and how to express yourself so that movement remains possible for everyone. It means finding a workable balance between saying what you think and feel, recognizing that your right to self-expression does not override your obligation to others. The inverse solution Ultimately, working with difficult personalities is less about fixing others than about managing yourself with intelligence, discipline, and perspective. The best strategy is often to become the inverse of the problem (or, well, them): to show empathy where they show indifference, self-awareness where they show blind spots, and restraint where they seek release. Difficult people rarely improve because they are corrected, but because the environment around them quietly refuses to mirror their worst instincts. {"blockType":"mv-promo-block","data":{"imageDesktopUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-16X9.jpg","imageMobileUrl":"https:\/\/images.fastcompany.com\/image\/upload\/f_webp,q_auto,c_fit\/wp-cms-2\/2025\/10\/tcp-photo-syndey-1x1-2.jpg","eyebrow":"","headline":"Get more insights from Tomas Chamorro-Premuzic","dek":"Dr. Tomas Chamorro-Premuzic is a professor of organizational psychology at UCL and Columbia University, and the co-founder of DeeperSignals. He has authored 15 books and over 250 scientific articles on the psychology of talent, leadership, AI, and entrepreneurship. ","subhed":"","description":"","ctaText":"Learn More","ctaUrl":"https:\/\/drtomas.com\/intro\/","theme":{"bg":"#2b2d30","text":"#ffffff","eyebrow":"#9aa2aa","subhed":"#ffffff","buttonBg":"#3b3f46","buttonHoverBg":"#3b3f46","buttonText":"#ffffff"},"imageDesktopId":91424798,"imageMobileId":91424800,"shareable":false,"slug":""}}
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If you’re constantly hounding your teen to get out of bed before noon on the weekend, you may want to save your energy for a different battle. According to new research published in The Journal of Affective Disorders, sleeping in on the weekend could offer some significant protection against depression. For the study, researchers at the University of Oregon and the State University of New York Upstate Medical University analyzed data from more than a thousand 16 to 24-year-olds in which participants reported their sleep/waking hours, including weekend catch-up sleep. While one might imagine that teens who spring out of bed early each morning regardless of the day of the week are more mentally sound, the opposite may be true. Interestingly, the study found that teens who slept in on weekends were significantly less likely to report symptoms of depression. The group had a 41% lower risk of depression when compared with the group who kept a more regimented sleep schedule on weekends. Researchers say that one of the major reasons why sleeping in may be so helpful for teens is because teens stay up later due to changes that occur in adolescence. “Instead of being a morning lark you’re going to become more of a night owl,” Melynda Casement, an associate professor at University of Oregon and co-author of the study, told ScienceDaily. Casement adds that later bedtimes usually last until around the age of 18 or 20 before leveling out. Later bedtimes, coupled with early school start times, extra-curriculars, part-time jobs, and more, mean teens often accumulate “sleep debt” which puts them at a heightened risk for depression. Casement says that while teens need eight to 10 hours of sleep, most aren’t getting it during the week, therefore extra weekend sleep matters. “It’s normal for teens to be night owls, so let them catch up on sleep on weekends if they can’t get enough sleep during the week because that’s likely to be somewhat protective,” the researcher explains. The latest study builds on previous research on the topic, including a 2025 meta-analysis of 10 studies which showed sleeping in on the weekend was associated with a 20% lower risk of depression. The growing body of research seems to show that sleeping in is not an act of laziness or teenage rebellion, but it can be a healthy and important sleep habit for teens in order to stave off depression. And, as teen mental health has worsened in recent years, those extra weekend hours could be more crucial than ever.
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A work jerk isnt just someone who expects perfection. Its the high achiever whose nervous system runs at lava-like temperatures, whos chronically stressed, and demonstrates urgency as a personality trait. It looks like hair-trigger impatience, micromanaging, sharp feedback, and an automatic reflex to see others as obstacles rather than partners. Work jerk behaviors teach people at work to focus their energy on managing you and your reactions instead of doing good work. People act out for countless reasons: a toxic work culture, impossible standards, or private stress that bleeds into work (an article for another day). None of those reasons makes treating others poorly acceptable. If youre a work jerk who is also a leader, the impact can be huge. Your tone and word choice signal risk levels to your team because you control performance evaluations, if they get promoted, project access, and sometimes even professional standing. Being the leader work jerk harms two things at once: Your mental health as a leader: because youre stuck in chronic activation mode Your teams psychological safety: because they self-protect for survival around you The crush it approach may produce short-term results, but it often drives burnout, turnover, and severe erosion of trust. Emotional Self-Management Decreases Work Jerk Behaviors If you are a work jerk these daily shifts can help protect your mental health as a leader and how your team experiences you, too, without lowering management standards. 1. Be precise, not urgent: When youre overwhelmed, everything feels equally important. How you address that ends up being your brain trying to reduce uncertainty, not effective delegation. The mood then becomes urgency, and everything is a five-alarm fire. Try this 60-second reset before an important interaction (i.e., 1:1, standup, client call): Do two rounds of deep belly breathing (i.e., in through the nose for four seconds while inflating the belly, hold for four seconds, exhale for four seconds through the mouth). Then ask yourself: What specific outcome do I need or want from this conversation? What can I say to increase clarity and understanding, not pressure? This will help mitigate worry, prevent misalignment, and signal to others that calculated execution is valued more than frantic reactivity disguised as responsiveness. 2. Treat emotions as information, not an action plan: just because we have a feeling doesnt mean we need to immediately act on it, even if it makes us feel better. Being immediately honest about how you feel isnt just being direct, its destroying psychological safety for others without context or a next-steps game plan. Before sending a response to an email that may want you to flip a table, name the emotion youre feeling and use an I statement with it (i.e., I am annoyed.). This creates space between stimulus and response. Try this feedback process: Draft, but dont send: Write what you want to say, then wait five minutes (distract yourself with another task if you need to). Rewrite and give feedback in this format: Share your observation: It seems like . . . Explain the impact: Im concerned about . . . Make a request: Next time, what would be helpful is . . . State your intention: Im saying this because . . . This approach is a great example of pairing accountability with care. It helps you understand what you need to feel and figure out what youre really trying to say in a way thats useful to others. Providing effective feedback that leads to results, preserves your sanity, and helps teams realize they can and should approach you earlier instead of hiding issues until they turn into crises. 3. Make emotional self-care part of leadership, not a secret hobby: Many work jerk behaviors are symptoms of depletion. Sustainable leadership requires actual maintenance and recoveryyou cant mindset your way out of chronic unmanaged stress. Identify and practice one to two Mental Well-being Non-negotiables: Show that your mental health matters: you cant lead if you dont care for yourself. Do what you enjoy: do what you actually likenot what the wellness industry prescribes. Be realistic: do what works for your scheduleget it on the calendar. Be consistent: the goal is a cumulative effect over timeand adapt as needed. Normalize it with others: it may inspire them to build recovery into their workday too. What Leaders Should Ask Themselves in 2026 People can become work jerks when their mental health carries more strain than their everyday coping habits can absorb. If you want to determine if your professional drive as a leader is harming your mental health and relationships at work, ask yourself these questions weeklyand answer them honestly every time: When Im stressed, do I become clearer or just forceful? Do my team members bring problems to me early onor when theyre unavoidable emergencies? This week, did my team seem like they were learning or self-protecting from me? The answers to these questions will tell you if youre showing work jerk behaviors, who its impacting, and why that needs to change. The answers will tell you whether and how you need to shift how you regulate work pressure, communicate under stress, and emotionally recover as a leader. In 2026, high performance shouldnt come at the expense of your teams or colleagues sanityor your own. The good leaders who excel wont be the most intense, results-driven machines. Theyll be the ones who focus on steady mental health self-care maintenance as a form of effective, sustainable leadership.
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Batteries are powering a significant shift in how we go about our daily lives, ranging from the devices we carry to electric vehicles and energy storage systems. Batteries play a critical role across key sectors from data center infrastructure, military, and microgrid applications to consumer electronics and more. But as demand surges, so does end-of-life material that needs to be managed. Beyond serving as compact energy sources, batteries also represent a domestic source of essential critical minerals. To fully realize their value, it is crucial to close the loop at end-of-life by recovering these minerals and strengthening the supply needed to support a rapidly expanding battery market. To responsibly manage battery materials at end-of-life, extended producer responsibility (EPR) for batteries becomes essential. BATTERY RECYCLING INDUSTRY: GROWTH TRAJECTORY In the U.S., battery EPR laws are being enacted at the state level, leaving battery producers, automotive original equipment manufacturers, and energy storage operators to navigate complex regulations, which vary by state. In states that have passed laws and those with active legislation, jobs will be created to manage these requirements, and we will see an increase in economic activity through the creation of closed-loop supply chains.The battery recycling industry will continue to grow, and battery EPR regulation will only fuel that growth through the creation of a more responsible system to ensure batteries are recycled.When systems are in place that require companies to recover batteries at end-of-life, we will significantly improve our ability to reclaim valuable materials. This applies to all battery chemistries, whether lithium-based or alkaline batteries containing zinc and manganeseyes, alkaline batteries can be recycled, and the recovered minerals from those alkaline batteries can be reused as micronutrients in fertilizers. The groundwork has already been laid, and when you look at battery recycling as a whole, the value of recovering these materials is substantial. That value extends beyond financial benefits to include reduced geopolitical risk, improved logistics and supply chain resilience. THE NATIONAL CHALLENGE The country must address what happens to a battery when its no longer usable. Ultimately, through EPR legislation, we can make it a priority to recover critical minerals and increase the nations ability to produce battery-grade materials. In 2024 alone, the U.S. imported more than one billion batteries. These batteries are made of valuable materials such as lithium, nickel, cobalt, and manganese. EPR laws are designed to track a batterys life cycle and, if done right, can help us take advantage of these materials once they are in the U.S. by recycling and reusing the minerals domestically to produce new batteries. STATE LEADERSHIP Battery recycling benefits everyone. Recyclers, producers, legislators, consumers, and the nation must work together to strengthen domestic supply chains, enhance national security, and keep batteries and the critical minerals they contain within U.S. borders. When states introduce EPR bills, they will vary based on battery format or size, but several core principles should remain consistent: Collection: In addition to standard collection sites, expanding to independent collection points increases accessibility. Recycling opportunities must be available to everyone, not limited to a specific group or location. Avoid forfeiture requirements: The battery industry functions as a unified ecosystem, and the goal is to build a closed-loop supply chain. Restricting who can recycle and process the batteries after they are collected jeopardizes existing business models and risks harming the broader industry. Transparency: Full visibility across the entire process from initial recycling through to metal recoveryis essential. Without transparency, innovation within the industry will stagnate. EDUCATION & ACCESS To better implement battery EPR laws, we must enhance consumer education on battery recycling. Many people do not understand how to handle and dispose of used batteries properly. For example, a recent study focused on lithium batteries found that nearly 40% of people do not know they can be recycled, and more than 60% do not know where or how to recycle them. Lithium batteries are far too prevalent in our daily lives for consumers not to have resources and access to responsible recycling. FINAL THOUGHTS I am hopeful that as battery recycling becomes more mainstream and visible to consumers, a larger collection network with increased access will be available, and end-of-life batteries can be properly recycled and processed to recover the critical minerals effectively. And not only is battery EPR a foundation for this and a stronger, more sustainable supply chain, it supports national security and ensures that we in the U.S. increase our global competitiveness through innovation and the domestic sourcing of critical minerals. David Klanecky is the CEO and President of Cirba Solutions.
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E-Commerce
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