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2025-11-20 14:30:00| Fast Company

Picture the scene. Youve advertised a job on LinkedIn and received applications from around Europe. The perfect candidate lives in one of the worlds top tech citiesParis, Berlin, or Amsterdam, for instance. Your company is based somewhere in Europe, so hiring them should be easy, right?   Unfortunately, no.   Despite their geographical proximity, countries in Europe still vary significantly in their hiring rules and regulations, making it hard to compliantly pay cross-border workers. Lets take a closer look at the problem.  So close, yet so far  Theres naturally a certain amount of friction in terms of labor law compatibility between European states inside and outside of the European Union (EU). But even within the umbrella of the EU, countries have their own labor, tax, and social security rules that can turn simple payroll procedures into a nightmare.   Thats because EU labor law is issued via directives that allow member states discretion in how they implement rulings. For businesses, this makes an EU-wide hiring strategy impossible, instead requiring individual approaches to each and every country a company might want to hire inup to and including incorporation.   This isnt something that can be done as an afterthought. Misclassifying a worker, for instance by employing someone as a contractor rather than an employee, may lead to penalties and legal trouble.  The state of cross-border hiring in Europe  Despite the difficulties, businesses continue to hire across borders for the simple reason that talent is getting harder to find locally. One report found that 54% of European employers expect labour shortages to worsen over the next five years. And a patchwork of talent availability means skills and the businesses that need them are rarely in the same placeforcing businesses to look elsewhere.   But hiring across borders isnt getting easier. While the demand for specialized talent has increased by 112% over the last three years, the complexity of hiring talent has also increasedparticularly in the EU, with incoming requirements like the pay transparency directive.  The movement of workers between countries is also a minefield. Under EU rules, employees can only be subject to one countrys social security requirements at a time (to avoid double contributions). Some countries have cross-border agreements but employee tax exposure can be hard to fully comprehend, even for the experts.  Heres what that looks like in practice   A London startup wants to hire its first engineer in Berlin. Expanding into a new European talent market means a costly and months-long process of establishing a business entityall to justify a headcount of one.   How about a Dutch company trying to support an employee relocating to Spain? The employer wants to be supportive, but there are clear tax residency and other legal implications such as pay transparency that have to be explored.   The difficulty of navigating these all-too-common issues is putting a roadblock on progress and forcing businesses to compromise on quality by hiring in their own backyards.   The problem with payroll  Despite most companies having employees in more than one country, the means of paying them continue to lag behind. Payroll (often the largest expense for a company at around 50-60% of spending) has historically been seen as a back-office burden. Payroll is an essential cost of business, but because of all the challenges weve discussed, its expensive, complex, and generally fails to add strategic value.   When youre running payroll across borders, the complexity only goes up. Indeed, 85% of global executives say compliance requirements have become more complex in the last three years. In short, its all risk and no reward.   The right software can help  In response to the expanding global workforce, more workforce management companies are developing software designed to help companies hire and pay European workers without the burden of navigating complex administrative requirements. My company, Multiplier, offers one of these solutions.   As a centralized platform for payroll operations, our payroll solution enables companies to pay employees in countries where they dont have a legal entity, fully compliant with local tax and social security rules.   This would allow the London startup discussed earlier to hire its first engineer in Berlin without the delay and expense of incorporation in Germany. And if things dont work out, the startup wont have to go through the rigmarole of shutting down an entity in Berlin afterwards.  Similarly, the Dutch company with a marketer who relocated to Spain doesnt have to worry about the tax residency implications and potential penalties. They can seamlessly support their employees without disrupting their existing payroll compliance efforts.  Unlocking European talent  Paying people across borders is a problem unlikely to be solved politically. In an increasingly multipoar world, theres little prospect of the increased regulatory alignment necessary to enable seamless international payments.   In the meantime, payroll solutions will help remove the friction required to pay cross-border workers, helping companies to accelerate their growth and recruit the best European talentinstead of settling for the best available talent locally.  Sagar Khatri is CEO and cofounder of Multiplier. 


Category: E-Commerce

 

2025-11-20 14:00:00| Fast Company

Microsoft is the latest tech giant to announce its new return-to-work (RTO) mandate. The first phase of the mandate is set to start in February 2026, requiring Seattle-area employees living within a 50 miles radius of a Microsoft office will need to be in office at least three days a week. Over the next year, the company expects the same from the rest of its U.S. and international employees.   Microsoft was one of the last big companies to offer their workforce flexibility. Competitors like Google, Meta, Amazon, Zoom, and AT&T have all announced their own unique policies requiring workers to be in the office.   These are all innovative, technology-led companies. Yet their RTO mandates and hybrid work policies are all supremely outdated.   Instead of honestly considering what the future of work means for employees and how it can benefit companies, many leaders are scared that if employees are allowed to work from anywhere, they will lose a bit of control over their workforce.   Real leaders are embracing the future. At Gather, we recognize that flexibility is the key to accessing higher tier talent, bigger clients, and ultimately better business outcomes.   Change of mindset  Once upon a time, CEOs were huge fans of working from home. Many notable business leaders are on record stating the benefits of working from home from a business, personal, and even a societal level. Mark Zuckerberg famously said, I’ve found that working remotely has given me more space for long-term thinking and helped me spend more time with my family, which has made me happier and more productive at work.  Why the sudden shift?   These RTO mandates arent to build culture or increase productivity or any of the other canned responses. Instead, many companies are locked into long-term leases on office spaces in cities all across the country. For decades, a 10-year lease for office space was the norm for large corporations. It kept rent costs stable and allowed companies to set up roots in major hubs across the nation. When companies signed these leases, it was a smart move.   Then came the pandemic. People were forced to work from home. Large office spaces werent just unnecessary; they became a hazard for employee safety. All work shifted to remote work, and the results spoke for themselves.   A study from the U.S. Career Institute found that companies can save up to $10,600 per employee who works remotely and remote work can have a positive impact on an employees mental and physical health. Countering many productivity claims, the study also found that 79% of managers feel their team is more productive when working remotely.   RTO does more harm than good  Fast forward a few years post-pandemic, and these long-term leases still exist. Despite all the benefits seen from remote work, companies are desperate to justify their massive spends on office space. So, employees are coerced to get their butts back in seats with rigid mandates bolstered by claims of productivity.   These mandates have already demonstrated a negative impact on employees and businesses alike. There is little evidence that RTO mandates improve a companys financial performance, according to an MIT Sloan Management Review article. RTO mandates disrupt employees established positive work routines, leading to higher attrition, especially among high-performing employees and those with caregiving responsibilitiesanother strike against corporate America and its record with women in the workforce.  Whats more, RTO mandates often function as thinly veiled layoffs, further increasing attrition and the exodus of top talent while decreasing trust. A recent study from Workways found that 71% of HR leaders report eroded trust post-RTO announcements and 80% of companies lost talent because of the mandates.    Even if returning to the office actually increased productivity, to make the terms of returning so inflexible disregards the way people work. Even when these mandates are classified as hybrid and only require a few days in the office, companies are missing the point. To be truly productive requires flexibility and agility.   A new definition of hybrid  In 2025, defining hybrid work must go well beyond the outdated discussion of where work is being done. Hybrid must be multifaceted. Companies need to approach hybrid work by considering which projects and teams come together for collaborative roles and which need the privacy and focus of working independentlyand recognizing that those parameters can change depending on project demands. It is a balance of people, places, tools, and culture.   To be clear, Im not anti-office. There is a time and a place for bolstering corporate culture and collaboration. However, the decision should not be made by executives in an ivory tower but by team leaders based on the needs of their teams.   RTO mandates will continue to make headlines for the rest of this year and any time a major company announces its new policy. But, as these long-term leases diminish, lets see how many mandates remain.   The debate is not and has never been about the RTO mandates themselves. The real debate is on the future of work and what that looks and feels like for leaders.   The pandemic made it clear: Companies are perfectly capable of adapting to the wants and needs of the workforce when forced to do so.   The real future of work isnt about office space, water cooler talk, or butts in seats. It is rooted in trust, respect, and readiness to embrace change. The leaders that follow this path will set their companies up for success, winning the battle for talent and performance.   Justin Tobin is founder and president of Gather. 


Category: E-Commerce

 

2025-11-20 13:30:00| Fast Company

In recent conversations with customers and peers, Im not hearing Which AI model or tool should we pick? Im hearing How do we operationalize AI across our critical workflows?   People are starting to understand real digital transformation doesnt come from a bolt-on solution. It happens when we treat AI as a foundational force and an engine for lasting change. The shift toward an AI-powered workplace requires leaders to enable organizational intelligence across the enterprise.  WHAT IS ORGANIZATIONAL INTELLIGENCE?  At Wrike, we define organizational intelligence as the seamless integration of human insight and AI capabilities to drive measurable outcomes at increased speed and scale. Its the difference between patchwork AI adoption and true collaboration between humans and machines.   Done right, organizational intelligence blends human creativity, judgment, context, and intent with AIs strength in driving automation, data synthesis, and pattern recognition. When all of that is present at the same time, AI stops being a feature and evolves into a core part of how a business learns.  Unlocking organizational intelligence goes beyond a change in mindset, although thats key, too. R Ray Wang, CEO of Constellation Research, who I sat down with recently, said everyone is avoiding doing the hard part right nowthe data strategy. But how we handle and manage data is equally critical to getting AI transformation right, alongside culture adjustments, and our enthusiasm toward the technology.   Organizations require a robust foundation for data. This includes designing, structuring, and connecting information so AI can interpret not just isolated facts, but the full business context and meaning behind them.  WHY AI ALONE ISNT THE ANSWER  While business leaders race to bring on AI tools, adoption has often outpaced ROI. McKinsey reports that while a vast majority of companies plan to increase AI investments (92%), only about 1% of leaders say their organizations have reached true AI maturity, where AI is fully integrated and yielding substantial outcomes.  Many popular AI solutions solve isolated problems, automating individual tasks without addressing deeper needs for team alignment, context, and strategy. Instead of outcome-driven decision-making, organizations end up with more fragmentation. Disconnected automations, inconsistent data, and siloed workflows compound inefficiencies.  Recent Wrike research found that 41% of knowledge workers said their companies lost critical information in the past year due to scattered systems and siloed knowledge across platforms.  Thats not a technology failure. Its an organizational one and a leadership oversight that can limit company growth.  3 PRINCIPLES TO ACHIEVE ORGANIZATIONAL INTELLIGENCE  Think of the project manager juggling four different collaboration platforms, each with partial information. AI introduced in that environment wont spark clarity. It will multiply the noise.   As leaders, its our responsibility to move our organizations beyond tool adoption and toward systemic intelligence: connecting people, processes, and platforms into a unified whole. That requires rewiring the way we work and rethinking how we manage data, context, and collaboration. Three principles stand out to me:  1. Build foundation over features  Chasing the newest AI tool can be tempting, but fragmented adoption creates the illusion of scale without delivering true capability. Prioritize a unified foundation where AI can plug in, learn, and operate effectively by clearly documenting and standardizing workflows, improving data hygiene, and consolidating the supporting platforms to drive visibility and ownership.  The question to ask isnt What tool are we adopting? but What system are we building?   2. Make context your competitive edge  AI cant read between the lines if there are no lines to read between. Too often, critical knowledge lives in meeting notes, hallway conversations, or in the minds of employees. Without this context, AI produces generic outputs that lack trust and relevance.   Leaders must operationalize context, as well as embed decision rationales, project outcomes, and other institutional knowledge into workflows. This may come in the form of structured fields for project outcomes, standardized post-mortems, or AI agents trained on your organizations language and workflows.  In a market where business advantage often depends on nuance such as customer preferences, regulatory shifts, and competitive signals, context may be the single sharpest edge we as leaders can champion.  3. Reframe ai as a multiplier, not a shortcut  AI should accelerate human creativity, critical thinking, and connection, not bypass them. This requires leaders to redefine roles: What must humans own, and where can AI extend their reach?  Trust and governance are also non-negotiable. Teams will only adopt AI if they know security and ethics are protected. Leaders who ignore these responsibilities risk stalling adoption before it even begins.  THE FUTURE BELONGS TO THE CONNECTED  Moving forward, organizations that thrive wont be defined by the size of their AI stack. Theyll be known for how intelligently they connect teams, workflows, and outcomes so the enterprise learns and improves with every project.  Companies that link people, processes, and platforms into a single intelligent system will adapt faster, innovate more effectively, and build resilience in a rapidly changing environment. Leaders who prioritize organizational intelligence now are setting the stage for these long-term advantages.  Your true differentiator isnt AI alone. Its connection, context, and the combined capacity of humans and machines to learn together within a shared system of record for work.  Tom Scott is the CEO at Wrike/a>. 


Category: E-Commerce

 

2025-11-20 13:10:00| Fast Company

Yesterday, after the stock markets closing bell, Nvidia Corporation (Nasdaq: NVDA) reported its Q3 2026 financials. Investors were eagerly anticipating the results, as the company is widely seen as a bellwether for the broader artificial intelligence market. Nvidias Q3 results were all the more anticipated as fears over an AI bubble have grown in recent months. But those fears seem to be put to bed, at least temporarily. Nvidia didnt just meet expectations. It beat them. As a result, Nvidias stock price is jumping in premarket trading todayand it’s helping lift the stock prices of most other chipmakers and Big Tech giants. Heres what you need to know. Nvidias Q3 results lift NVDAs stock price Yesterday, Nvidia reported Q3 results that beat expectations. This includes revenue of $57.01 billion and an adjusted earnings per share (EPS) of $1.30. As noted by CNBC, LSEG analysts had expected Nvidia to post $54.92 billion in revenue and an adjusted EPS of $1.25. But it wasnt just these all-important beats that investors are celebrating. Nvidia also said it expects revenue in its current Q4 to reach around $65 billion. Analysts had been expecting around $62 billion. Further, Nvidia CEO Jensen Huang started off the companys financial call addressing fears about an AI bubble head-on. Theres been a lot of talk about an AI bubble, Huang said. But from our vantage point, were seeing something very different. He went on to detail three broad technological transitions, which he says are driving the AI industry. As a result of the good news, Nvidia shares are jumping in premarket trading this morning, as of the time of this writing. Currently, NVDA shares are up nearly 5% to almost $196 per share. Yesterday, NVDA shares closed up 2.85% to 186.52. But over the past five-day period, NVDA shares had sunk 3.76% as fears of an AI bubble grew. However, based on Nvidias stock price this morning, the companys quarterly results and forecast have allayed investors’ fears. And Nvidias stock price isnt the only one that is rising. Chipmaking stocks jump after Nvidias earnings beat Nvidia is a sort of bellwether for chipmaker stocks. If Nvidia is doing well or, more importantly, forecasting growth, many investors believe that growth potential could favorably affect other chipmaker stocks and the stock prices of the companies that those chipmakers rely on. And today, it appears Nvidia is indeed having a rising tide lifts all boats effect on broader chip stocks. As of this writing, major chipmakers and chip-adjacent companies are seeing their stock prices rise in premarket, including: Advanced Micro Devices, Inc. (Nasdaq: AMD): up 4.3% Arm Holdings plc (Nasdaq: ARM): up 3.3% Broadcom Inc. (Nasdaq: AVGO):up 2.8% Intel Corporation (Nasdaq: INTC): up 1.8% Micron Technology, Inc. (Nasdaq: MU):up 2.3% NVIDIA Corporation (Nasdaq: NVDA): up 6% QUALCOMM Incorporated (Nasdaq: QCOM):up 0.8% Taiwan Semiconductor Manufacturing Company Limited (NYSE: TSM):up 2.5% Big Tech shares are also rising after Nvidias earnings It’s not just chip stocks that are getting a lift after Nvidias earnings. As Nvidia is grouped in with the Magnificent Seven, its positive earnings often help lift the share prices of other tech giants, many of whom are deeply invested in the AI space. As of the time of this writing, those other tech giants are also seeing green in premarket trading, including: Alphabet Inc. (Nasdaq: GOOG):up 1.9% Amazon.com, Inc. (Nasdaq: AMZN): up 1.6% Apple Inc. (Nasdaq: AAPL):up 0.4% Meta Platforms, Inc. (Nasdaq: META): up 1.2% Microsoft Corporation (Nasdaq: MSFT): up 1% Tesla, Inc. (Nasdaq: TSLA): up 1.9% Of course, while investors are cheering Nvidias earnings beat this morning, plenty of industry watchers still have fears that an AI bubble could be upon us. For now, Wall Street appears happy to put those fears on the back burnerat least until Nvidias fourth-quarter earnings approach in another three months.


Category: E-Commerce

 

2025-11-20 13:00:00| Fast Company

In a world where AI can churn out chart-toppers in seconds and ticketing algorithms treat fans like data points, we risk losing the soul of live music. But a quiet countermovement is making a comeback right in peoples living rooms, backyards and basements.   Once the gritty domain of garage bands and DIY punks, house shows are becoming a structured, sustainable model for music communities embraced by a myriad of musical genres and accessible to all ages. House shows arent just an indie throwback. They serve as a blueprint for re-humanizing music and sustainable artist development, and cities should treat them as civic infrastructure.  Today, fans crave authentic, offline experiences. In Huntsville, Alabama, were betting big on this grassroots phenomenon, not as nostalgia, but as a future-proof cultural strategy meant to empower emerging artists, foster authentic human connection and fill gaps that traditional venues cant.  THE HISTORY OF THE HOUSE SHOW  Van Halens first gigs were at backyard keg parties in California. Hoobastank, Incubus and Linkin Park formed the alternative rock sound of the early 2000s in their parents garages.   But what defines a house show? A house show is first and foremost grounded in a sense of community. Often, a local band or willing host offers up their home to community members for an intimate musical performance. Artists and hosts run the full show, from tickets and gear to promotion, gaining skills theyd never get in a traditional venue.  In 2025, major acts like the All-American Rejects and Machine Gun Kelly are embracing the format. Beyond big-name acts, artists all over the world are curating experiences where audiences can witness the next big thing up close, all while creating connections across demographics. Families, young fans and seasoned music lovers can gather in intimate, inclusive spaces.  Take Common Man, a Huntsville-based husband-wife duo who are now touring the U.S. but remain fiercely dedicated to their community. Now dubbed Common House, Common Man members, Meredith and Compton Johnson, transformed the basement of their home into a live music venue. The duo has not only used house shows to launch their own exposure but also to provide other touring musicians and artists in the community with a platform to perform and reach new audiences in an inclusive environment. Recently, theyve taken their house show model global and performed at homes throughout Scotland. And theyre not aloneHuntsvilles house show scene also includes Boardman House, another grassroots venue making space for live music.  THE CIVIC BET ON THE LIVING ROOM  Cities shouldnt just invest in amphitheaters. They should also invest in cultural infrastructure at the neighborhood level to create intimate, fan-focused environments where artists are in more control of their concert experiences and show revenues, in the venues where careers are born and communities are formed.  When cities support smaller venues, theyre offering benefits traditional venues and platforms cant. For example, were:   Helping with business and/or LLC formation for liability protection.  Advising on ticketing and professional sound and lighting.  Guiding artists through compliance with sound ordinances and neighborhood approvals.  Prioritizing artist pay and sustainability.  Cities often prioritize large or mid-sized venues due to their significant economic impact. House shows fill a different and equally vital gap. They empower artists to control ticket prices and profit margins, bypassing bar-sales-driven venue models. They create peer networking opportunities and act as incubators for emerging talent, offering artists the chance to book, promote and manage shows on a small scale, thereby building skills that can scale to larger venues.   Most importantly, house shows democratize music, embedding it in communities instead of keeping it behind ticketing paywalls. In short, they rebalance the live music economy.   THE REAL-LIFE ANTIDOTE TO AI  In an age where AI-generated bands with entire albums have millions of streams and AI-enhanced performances of deceased artists are gaining popularity, ethical questions are being raised about authenticity and creative displacement.   House shows deliver what algorithms cannot: shared human connection, local community and unpredictable magic in the room. Huntsville frames house shows not as nostalgia, but as a future-proof strategy for live music ecosystems.  House shows arent replacing arenas or amphitheaters; instead, they complement them, with a thriving layer of hyperlocal, artist-first experiences. House shows are a missing piece of the live music ecosystem, and Huntsville is proving that cities can invest in culture not just from the top down, but from the living room up. As AI reshapes how music is made and consumed and fans crave authentic, in-person experiences, these intimate gatherings remind us that the real reasons we gravitate towards music are innately human and communal.  Matt Mandrella is the music officer for the city of Huntsville, Alabama. 


Category: E-Commerce

 

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