 |
|
|
|||||
Meta is being sued by Solos, a rival smart glasses maker, for infringing on its patents, Bloomberg reports. Solos is seeking "multiple billions of dollars" in damages and an injunction that could prevent Meta from selling its Ray-Ban Meta smart glasses as part of the lawsuit.Solos claims that Meta's Ray-Ban Meta Wayfarer Gen 1 smart glasses violate multiple patents covering "core technologies in the field of smart eyewear." While less well known than Meta and its partner EssilorLuxottica, Solos sells multiple pairs of glasses with similar features to what Meta offers. For example, the company's AirGo A5 glasses lets you control music playback and automatically translate speech into different languages, and integrates ChatGPT for answering questions and searching the web.Beyond the product similarities, Solos claims that Meta was able to copy its patents because Oakley (an EssilorLuxottica subsidiary) and Meta employees had insights into the company's products and road map. Solos says that in 2015, Oakley employees were introduced to the company's smart glasses tech, and were even given a pair of Solos glasses for testing in 2019. Solos also says that a MIT Sloan Fellow who researched the company's products and later became a product manager at Meta, brought knowledge of the company to her role. According to the logic of Solos' lawsuit, by the time Meta and EssilorLuxottica were selling their own smart glasses, "both sides had accumulated years of direct, senior-level and increasingly detailed knowledge of Solos' smart glasses technology."Engadget has asked both Meta and EssilorLuxottica to comment on Solos' claims. We'll update this article if we hear back.While fewer people own Ray-Ban Meta smart glasses than use Instagram, Meta considers the wearable one of its few hardware success stories. The company is so convinced it can make smart glasses happen that it recently restructured its Reality Labs division to focus on AI hardware like smart glasses and hopefully build on its success. This article originally appeared on Engadget at https://www.engadget.com/wearables/a-rival-smart-glasses-company-is-suing-meta-over-its-ray-ban-products-205000997.html?src=rss
Category:
Marketing and Advertising
File this one under "Things that make you go, 'Hmmm'" Retro handheld maker Anbernic is launching a new controller with a screen. But unlike Nintendo's Wii U controller, there's no second-screen gaming capability here. Instead, the display is designed to "make customization intuitive and effortless." Oh, and the controller also has a heart rate sensor. Because, hey, if you're going weird, I say fully commit!The Anbernic RG G01 has a 2.5-inch HD display that the company describes as an "HD smart screen." The idea is to remap buttons, program macros and change other settings without requiring software on a connected device.You, too, can monitor your heart rate while gaming.AnbernicMeanwhile, Anbernic says the heart rate detection helps you "monitor your well-being during intense sessions." I would hope that folks with heart conditions would use something other than a gamepad to monitor their pulse. And I dont know why anyone else would be worried about that while gaming. (Too many Red Bulls?) Regardless, Anbernic seems to be leaning into the novelty / curiosity space here, so at least it fits the motif.The RG G01 connects in three ways: Bluetooth 5.0, 2.4Ghz wireless and over a wire. It supports onboard calibration for the triggers, joystick and 6-axis gyroscope. There are four programmable buttons (including macro support) on the backside. The company promises a 1,000Hz polling rate in wired and wireless modes. The gamepad is compatible with PC, Switch, Android and iOS.We don't yet know when this glorious oddity will arrive, other than "coming soon." We also don't know how much it will cost. But you can watch the launch video below and see if it's your type of strange.This article originally appeared on Engadget at https://www.engadget.com/gaming/retro-handheld-maker-anbernic-has-a-new-gamepad-with-a-screen-and-heart-rate-sensor-201651899.html?src=rss
Category:
Marketing and Advertising
More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors."Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the Today tab in 2022 a space that's already home to editorial curation that doubles as marketing and in 2025, Bloomberg reported the company planned to bring ads to Apple Maps.Apple's decision to rebrand its advertising business from Apple Search Ads to Apple Ads in April 2025 was maybe the best indication that the company was interested in expanding the number of places it would help partners try and reach customers. And it makes sense: the company's billions of devices, each pre-installed with default apps, are some of the most valuable real estate it owns.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-will-begin-showing-more-app-store-ads-starting-in-march-192031226.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||