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File this one under "Things that make you go, 'Hmmm'" Retro handheld maker Anbernic is launching a new controller with a screen. But unlike Nintendo's Wii U controller, there's no second-screen gaming capability here. Instead, the display is designed to "make customization intuitive and effortless." Oh, and the controller also has a heart rate sensor. Because, hey, if you're going weird, I say fully commit!The Anbernic RG G01 has a 2.5-inch HD display that the company describes as an "HD smart screen." The idea is to remap buttons, program macros and change other settings without requiring software on a connected device.You, too, can monitor your heart rate while gaming.AnbernicMeanwhile, Anbernic says the heart rate detection helps you "monitor your well-being during intense sessions." I would hope that folks with heart conditions would use something other than a gamepad to monitor their pulse. And I dont know why anyone else would be worried about that while gaming. (Too many Red Bulls?) Regardless, Anbernic seems to be leaning into the novelty / curiosity space here, so at least it fits the motif.The RG G01 connects in three ways: Bluetooth 5.0, 2.4Ghz wireless and over a wire. It supports onboard calibration for the triggers, joystick and 6-axis gyroscope. There are four programmable buttons (including macro support) on the backside. The company promises a 1,000Hz polling rate in wired and wireless modes. The gamepad is compatible with PC, Switch, Android and iOS.We don't yet know when this glorious oddity will arrive, other than "coming soon." We also don't know how much it will cost. But you can watch the launch video below and see if it's your type of strange.This article originally appeared on Engadget at https://www.engadget.com/gaming/retro-handheld-maker-anbernic-has-a-new-gamepad-with-a-screen-and-heart-rate-sensor-201651899.html?src=rss
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Marketing and Advertising
More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors."Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the Today tab in 2022 a space that's already home to editorial curation that doubles as marketing and in 2025, Bloomberg reported the company planned to bring ads to Apple Maps.Apple's decision to rebrand its advertising business from Apple Search Ads to Apple Ads in April 2025 was maybe the best indication that the company was interested in expanding the number of places it would help partners try and reach customers. And it makes sense: the company's billions of devices, each pre-installed with default apps, are some of the most valuable real estate it owns.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-will-begin-showing-more-app-store-ads-starting-in-march-192031226.html?src=rss
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Marketing and Advertising
Vimeo just got hit by a brutal round of layoffs, according to a report by Business Insider. Staffers are posting on various social media sites that the layoffs have impacted most of the company, including the entire video team. Vimeo is a video-hosting platform, so that sounds bad. Yesterday, following Vimeos recent acquisition by a private equity firm, I learned that I, along with a large portion of the company, was impacted by layoffs, wrote the companys former vice president of Global Brand & Creative, Dave Brown. He is referring to a firm called Bending Spoons that bought Vimeo for $1.38 billion in the latter half of 2025. We don't know why parent company Bending Spoons conducted such a massive round of layoffs, but the equity firm is known for purchasing tech companies and aggressively cutting costs via layoffs. It did the same thing to Evernote back in 2023 and WeTransfer in 2024. Engadget has reached out to Vimeo to inquire about the exact number of employees that were laid off and will update this post when we hear back. "I can confirm that a layoff was announced at Vimeo on January 20, 2026. To respect the privacy of those departing, we cannot provide additional details at this time, a Bending Spoons spokesperson told Gizmodo in an emailed statement. "Going forward, Bending Spoons remains committed to growing Vimeo to meet the needs of its diverse user base." Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market.Sucks to see something I built killed by private equity in a technology company skin suit. Derek Buitenhuis (@daemon404) January 21, 2026 It's good to know the company "remains committed to growing Vimeo" after firing just about everyone that works there. One former employee said on X that it "sucks to see something I built killed by private equity in a technology company skin suit." Vimeo has been around a long time. The platform was founded a full year before YouTube and has positioned itself as being a premium alternative for hosting creative and business-adjacent videos. We have no idea what it'll look like with a minimal staff and no video team.This article originally appeared on Engadget at https://www.engadget.com/big-tech/vimeo-lays-off-most-of-its-staff-just-months-after-being-bought-by-private-equity-firm-184556023.html?src=rss
Category:
Marketing and Advertising
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