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More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors."Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says. "To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries." Up until this point, ads for related apps have appeared at the top of search results, but now they'll also appear "further down in search results," according to Apple.App Store activity makes up a significant portion of what Apple calls its "services" business. The company makes money on every App Store transaction, whether it's an app download or an in-app purchase, and increasingly, by selling ad space to companies looking to reach users. App Store ads are hardly new, but the number of ads has steadily increased over the years. Apple added ads to the Today tab in 2022 a space that's already home to editorial curation that doubles as marketing and in 2025, Bloomberg reported the company planned to bring ads to Apple Maps.Apple's decision to rebrand its advertising business from Apple Search Ads to Apple Ads in April 2025 was maybe the best indication that the company was interested in expanding the number of places it would help partners try and reach customers. And it makes sense: the company's billions of devices, each pre-installed with default apps, are some of the most valuable real estate it owns.This article originally appeared on Engadget at https://www.engadget.com/apps/apple-will-begin-showing-more-app-store-ads-starting-in-march-192031226.html?src=rss
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Marketing and Advertising
Vimeo just got hit by a brutal round of layoffs, according to a report by Business Insider. Staffers are posting on various social media sites that the layoffs have impacted most of the company, including the entire video team. Vimeo is a video-hosting platform, so that sounds bad. Yesterday, following Vimeos recent acquisition by a private equity firm, I learned that I, along with a large portion of the company, was impacted by layoffs, wrote the companys former vice president of Global Brand & Creative, Dave Brown. He is referring to a firm called Bending Spoons that bought Vimeo for $1.38 billion in the latter half of 2025. We don't know why parent company Bending Spoons conducted such a massive round of layoffs, but the equity firm is known for purchasing tech companies and aggressively cutting costs via layoffs. It did the same thing to Evernote back in 2023 and WeTransfer in 2024. Engadget has reached out to Vimeo to inquire about the exact number of employees that were laid off and will update this post when we hear back. "I can confirm that a layoff was announced at Vimeo on January 20, 2026. To respect the privacy of those departing, we cannot provide additional details at this time, a Bending Spoons spokesperson told Gizmodo in an emailed statement. "Going forward, Bending Spoons remains committed to growing Vimeo to meet the needs of its diverse user base." Reviving this account to say: Almost everyone at Vimeo was laid off yesterday, including the entire video team. If you're looking for talented engineers, there are a few on the market.Sucks to see something I built killed by private equity in a technology company skin suit. Derek Buitenhuis (@daemon404) January 21, 2026 It's good to know the company "remains committed to growing Vimeo" after firing just about everyone that works there. One former employee said on X that it "sucks to see something I built killed by private equity in a technology company skin suit." Vimeo has been around a long time. The platform was founded a full year before YouTube and has positioned itself as being a premium alternative for hosting creative and business-adjacent videos. We have no idea what it'll look like with a minimal staff and no video team.This article originally appeared on Engadget at https://www.engadget.com/big-tech/vimeo-lays-off-most-of-its-staff-just-months-after-being-bought-by-private-equity-firm-184556023.html?src=rss
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Marketing and Advertising
Tesla just objectively decreased the value of the Model 3 and Model Y. On Thursday, the company said its paywalling its lane-centering feature, Autosteer, for new purchases of the two EVs in the US and Canada. This was previously a standard feature. Lane centering is now part of the Full Self-Driving Supervised (FSD) package, which costs $99 per month.Speculating on why Tesla would do this doesn't require much imagination. Remember the pay package Tesla shareholders approved for Musk in November? One of his requirements for receiving up to $1 trillion is reaching 10 million active FSD subscriptions.One of Musk's stipulations for receiving $1 trillion is reaching 10 million active FSD subscriptions. (Photo by ANGELA WEISS/AFP via Getty Images)ANGELA WEISS via Getty ImagesAs for the details, Tesla killed the Basic Autopilot feature that was standard on the Model 3 and Model Y. That package included both Autosteer and Traffic-Aware Cruise Control (TACC). Now, the latter will remain a standard feature, but Autosteer now requires that $99-per-month FSD subscription. The change applies only to new purchases, not existing owners.The move comes ahead of FSD's switch to a subscription-only service. After February 14, you'll no longer be able to buy the package for a one-time $8,000 upfront fee. If you want FSD (or just lane centering) from now on, your annual cost will be $1,188.Making matters worse, Musk warned that FSD won't remain at $99 monthly forever. "I should also mention that the $99/month for supervised FSD will rise as FSD's capabilities improve," the Tesla CEO posted on X. He didn't indicate when that might happen or what the increase would be.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/tesla-paywalls-lane-centering-on-new-model-3-and-model-y-purchases-184000707.html?src=rss
Category:
Marketing and Advertising
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