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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
The next time you conclude a conversation with ChatGPT, it will save what you said to memory, even if you don't ask it explicitly to do so. "We have greatly improved memory in chatgpt it can now reference all your past conversations!" OpenAI CEO Sam Altman wrote on Thursday in an X post spotted by The Verge. "This is a surprisingly great feature imo, and it points at something we are excited about: ai systems that get to know you over your life, and become extremely useful and personalized." OpenAI has been working on improving ChatGPT's memory since 2023 when the company began testing custom instructions, a feature that allows users to set preferences that ChatGPT will consider in future conversations. For example, you can tell the chat bot you have a family of four, and it will remember that detail when you ask for it dinner recipes. At the start of last year, OpenAI began allowing users to tell ChatGPT to remember specific details from chats. With this latest update, ChatGPT will remember both you tell it to and insights it gleans from your conversations. "The more you use ChatGPT, the more useful it becomes. New conversations build upon what it already knows about you to make smoother, more tailored interactions over time," OpenAI says of the feature. The company is currently rolling out the update to users of its $200 per month Pro plan and $20 per month Plus tier. Team, Enterprise and Edu users can expect to gain access "in a few weeks." OpenAI did not say when it would roll out the update to free users. If you don't want ChatGPT to save your conversations with it, you can disable the feature through the settings menu. "If youve already opted out of memory, ChatGPT wont reference past conversations by default," says OpenAI. You can also use the Temporary Chat feature on a case by case basis for conversations you don't want ChatGPT to save to memory. This article originally appeared on Engadget at https://www.engadget.com/ai/chatgpt-can-now-remember-all-your-past-conversations-134642785.html?src=rss
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Microsoft is gradually rolling out new preview features to Windows Insiders, including Recall, which has been the target of critics' security and privacy concerns since it was announced. It was originally supposed to be a preview experience that's broadly available to all Windows 11 Copilot+ PCs when the first batch of AI-assisted devices hit the market in June last year. But Microsoft pushed back its release to ensure the feature was truly secure. It delayed the tool's rollout yet again in October 2024 to "refine the experience before previewing it with Windows Insiders." Recall lets you quickly jump back to whatever you previously had open on your screen, whether it's a web page, an image, a document, an email or a chat thread. It works by regularly taking screenshots of your activity in the background, which it then saves into a searchable database. If you want to go back to a particular task you were doing in the past, you can either browse through the screenshots in the tool's timeline and choose one or type a query in the search bar of its interface with a description of what you're looking for using natural language. Due to the privacy and security concerns around Recall, Microsoft made it an opt-in feature. You'll have to explicitly enable it, and you'll have to verify your identity with a Windows Hello authentication method before you can access your snapshots. Further, you can delete any snapshot you want, and you can pause saving them anytime. As The Verge notes, Microsoft previously made Recall available to a smaller number of test users, but releasing it to all Insiders brings it one step closer to a wide release.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/microsoft-is-rolling-out-its-controversial-recall-feature-to-windows-insiders-130003854.html?src=rss
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