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Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
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Marketing and Advertising
Apple may shift all of its US iPhone production from China to India in an effort to avoid Trump's tariffs, according to a report from The Financial Times. The goal is to manufacture all 60 million iPhone devices sold to American customers in India by 2026, doubling current production numbers in the nation. That would be a stark shift, as Apple has manufactured the majority of its iPhone products in China since they debuted in 2007. Apple first started building iPhones in India back in 2017 and late in 2023, pledged to build up to 50 million iPhones in the nation within three years with suppliers Foxconn and Tata. With that in mind, it would only have to boost that number by 10 million to achieve the new 60 million unit goal. Those tariffs of up to 145 percent announced earlier this month have thrown electronic manufacturing into turmoil, despite announced exemptions for smartphones and computers. India, by contrast, has only been subject to a 10 percent US tariff. However, the nation could still be subject to a 26 percent tariff once a 90-day grace period is lifted, particularly as Trump has called India a tariff abuser and tariff king. Apple reportedly airlifted $2 billion worth of iPhones to the US from India in March to bypass impending China levies. Trump's stated goal with tariffs has been to shift more manufacturing to the US. However, many experts have said that would be virtually impossible, particularly in the electronics industry. This article originally appeared on Engadget at https://www.engadget.com/mobile/smartphones/apple-may-shift-all-us-bound-iphone-production-from-china-to-india-133049630.html?src=rss
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The Google Pixel Buds Pro 2 are on sale right now for $179, which is a discount of $50. Just head on over to Wellbots and pop in the code ENGAD50 to score the deal. This is Googles latest and greatest audio product and easily made our list of the best wireless earbuds. They are smaller and more comfortable than the previous version, which is great. Despite the product shrinkage, the sound has also been improved. The bass is punchy and the highs are crisp. The battery life is also slightly improved when compared to the original earbuds. You can expect eight hours of use with ANC on, but this increases to 30 hours when you consider the included charging case. These are the companys first earbuds with a Tensor chip, which allows for ultra-low latency audio processing and multi-path signal handling. Other perks include conversation detection, multipoint Bluetooth and the ability to customize what long-pressing the button does. These earbuds can also automatically switch between devices linked to a Google account, which is great for Android users but doesnt do much for Apple fans. For those on a serious budget, the Google Pixel Buds A-Series earbuds are also $50 off via Wellbots. Enter the same ENGAD50 code to bring the price down to just $49. Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/googles-pixel-buds-pro-2-are-50-off-right-now-130054223.html?src=rss
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