 |
|
|
|||||
A new action group called The Dad Shift is going viral thanks to a stunt in central London. Activists attached slings holding baby dolls to bronze statues of famous men. Their goal? Improving the UK's paternity leave, which is the skimpiest in Europe: new fathers currently get two weeks of statutory leave, during which they're paid GBP 184.03 a week (less than half the minimum wage).The Dad Shift is campaigning for paternity leave that's both longer and more affordable, and not just for dads but parents in every relationship same-sex, heterosexual and adoptive. As explained in an open letter/petition to Prime Minister Keir Starmer: "One in three fathers take no leave at all when a new baby arrives, while one in two who do report struggling financially because of it. Proper parental leave for fathers and co-parents is good for mothers, good for babies, good for fathers and good for society, too, including improving health outcomes for all. Countries with 6 or more weeks paternity leave also have a gender pay gap that's 4% smaller and a workforce participation gap that is 3.7% smaller, too, meaning change can help grow the economy while helping British families."Like the garlands that flower delivery network Fleurop draped on women's statues in Germany earlier this year, The Dad Shift's stunt serves as a masterclass in low-budget, high-impact guerrilla marketing. By choosing public spaces and creating an unexpected juxtaposition stoic, dark statues wearing babies in colorful slings the group crafted a visually striking and highly shareable moment that gets the message across in an instant.
Category:
Marketing and Advertising
Nintendo and The Pokémon Company have filed a patent infringement lawsuit against Pocketpair in Tokyo. Pocketpair is the Japanese video game developer behind Palworld, a game people have been describing as a Pokémon parody, featuring cute gun-toting monsters. The game, released in Early Access form on January 18, was an instant hit, selling 15 million copies on Steam and crossing 25 million players within just a month. The Pokémon Company said a few days after Palworld came out that it was going to investigate a game "released in January 2024" and will "take appropriate measures to address any acts that infringe on intellectual property rights related to Pokémon." Looks like the investigation is over, and it has decided to take legal action. "This lawsuit seeks an injunction against infringement and compensation for damages on the grounds that Palworld, a game developed and released by the Defendant, infringes multiple patent rights," Nintendo said in its announcement of the lawsuit. Pocketpair previously said that its game is more like Ark Survival Evolved and Vanaheim than Pokémon. Company CEO Takuro Mizobe claimed that Palworld "cleared legal reviews" and that no lawsuits were filed against Pocketpair regarding its development. While Palworld's monsters would look familiar to Pokémon fans, it takes on a darker tone. You can choose to play as a friend to the monsters known as "Pals" and fight off the poachers trying to kill them. But you can also kill and eat Pals, make them fight to the death and even sell them into slavery.This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-and-the-pokemon-company-are-suing-palworld-creator-pocketpair-031320550.html?src=rss
Category:
Marketing and Advertising
A new update for Mortal Kombat I (MK1) is less than a week away from release that will add new character skins, new finishing moves and (eventually) new fighters to its kombatant selection screen. NetherRealm Studios released a preview of the karnage thats koming around the korner (OK, well stop with the unnecessary Ks). The new trailer released on Mortal Kombat creator Ed Boons X page shows some of the new stuff MK1 players can expect from the Khaos Reigns pack scheduled for release on September 24 and future updates. The base game costs $49.99 for the PlayStation 5, Xbox Series X|S and PC on Steam and $39.99 on the Nintendo Switch. The Khaos Reigns DLC costs (gasp!) $49.99 for the PS5, Xbox Series X|S and PC on Steam and $39.99 for the Nintendo Switch The Khaos Reigns Kollection bundle that includes the Khaos pack and base game will set you back $89.99 for the PS5 and Xbox Series X|S or $69.99 for the Nintendo Switch. Mortal Kombat 1: Khaos Reigns arrives Tuesday Sept 24 !!Launch trailer herehttps://t.co/Tog6LsqmEp Ed Boon (@noobde) September 18, 2024 The MK1 add-on adds a brand new story mode to the game in which the newly apotheosized Liu Kang battles the evil Titan Havik with his band of fighters and EarthRealm defenders. The new pack also comes with the Kombat Pack 2 of new fighters available on the release day including the cyborgs Cyrax and Sektor and the shadow assassin Noob Saibot. The pack will also provide access to Ghostface from the Scream movies, the T-1000 voiced by Robert Patrick and Conan the Barbarian once they are released. If you cant wait for a release date or you just dont like watching whole trailers for one moment, footage of one of Ghostfaces fatalities found its way to X. The video shows the infamous Scream villain eviscerating an opponent with the help of another Ghostface killer, a loving nod to Scream VI starring Jenna Ortega and Hayden Panettiere. Mortal Kombat 1 Ghostface Fatality #MK1 #MortalKombat1 pic.twitter.com/zC3Tllh4zB thethiny (@thethiny) September 18, 2024 MK1 is also bringing back an old favorite finisher known as animalities that first appeared in the Mortal Kombat 3 arcade game. Every fighter in the game has a finishing move where they turn into an animal and vivisect their opponent in a number of creative ways. Boon shared a clip of Kitanas animality in whih she transforms into a giant, bloodthirsty hummingbird and turns her opponent into a bloody flesh flower. KitanaMality!#MortalKombat1 #KhaosReigns #Animality https://t.co/xmU7BLVv3N Ed Boon (@noobde) September 18, 2024 This article originally appeared on Engadget at https://www.engadget.com/gaming/get-a-good-gawp-at-ghostfaces-fatality-and-some-new-animalities-for-mk1-233038696.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||