Xorte logo

News Markets Groups

USA | Europe | Asia | World| Stocks | Commodities



Add a new RSS channel

 
 


Keywords

2025-08-13 13:33:24| TRENDWATCHING.COM

Beloved Australian science communicator Dr Karl Kruszelnicki is deploying artificial intelligence to tackle climate misinformation at scale. Unable to personally respond to the hundreds of daily questions he receives, the 77-year-old has invested AUD 20,000 of his own money to develop an AI chatbot that mimics his communication style. Working with tech journalist Leigh Stark, Kruszelnicki is running Mistral locally, training the LLM on 40,000 scientific documents collected over his four-decade career to create what he calls "Digital Dr Karl."Set for an October 2025 launch, as reported by the Guardian, the conversational bot will provide evidence-backed answers about climate science while attempting to shift opinions through respectful dialogue. Though still in beta, with notable limitations including occasional hallucinations and tonal inconsistencies the project will run for 100 days before Kruszelnicki and Stark evaluate its effectiveness. Research published in Science suggests AI conversations can reduce belief in conspiracy theories by approximately 20%, with effects persisting for months afterward. The team plans to power the system with renewable energy, addressing concerns about AI's environmental footprint.TREND BITEDigital Dr Karl represents a shift in science communication, moving from broadcast formats to always-on, personalized conversation. Climate skepticism is rarely overcome through data alone it requires patient, trusted voices engaging in sustained dialogue, precisely what this AI format could enable. That said, persuasion works best when people choose to engage, so Digital Dr Karl might reach more of the "curious-but-doubtful" folks than hardcore refusers.


Category: Marketing and Advertising

 

LATEST NEWS

2025-08-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? Read the full article at MarketingProfs


Category: Marketing and Advertising

 

2025-08-12 16:00:00| Marketing Profs - Concepts, Strategies, Articles and Commentaries

This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility. Read the full article at MarketingProfs


Category: Marketing and Advertising

 

Latest from this category

13.08How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
13.08How to Use Web Accessibility Standards to Optimize Your Conversion Rate
13.08Digital Dr Karl takes on climate skeptics with AI-powered persuasion
12.08The State of B2B Outbound Sales Outreach in 2025
12.08The PR Power of Listicles: Why Journalists Still Love It [Infographic]
12.08The Real Reason Your Shiny New Product Isn't Converting
12.08Microdosing meets weight loss as Noom turns a DIY trend into a medical program
08.08AI Update, August 8, 2025: AI News and Views From the Past Week
Marketing and Advertising »

All news

14.08Economic woes dominate as Bolivia prepares to go to the polls
14.08The invisible architects: How can ingredient brands scale?
14.08Rosecrance Therapies acquires Ascend, expanding counseling services for eating disorders and sports performance
14.08How proptech is driving financial inclusion
13.08Mentorship will grow the next generation of leaders
13.08Why brands need to court AI agents
13.08The future of work is being written
13.08Stocks Higher into Final Hour on Falling Long-Term Rates, Rising Fed Rate-Cut Odds, Earnings Outlook Optimism, Biotech/Transport Sector Strength
More »
Privacy policy . Copyright . Contact form .