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As the Netherlands gears up for King's Day celebrations, retailer HEMA is addressing a perennial pain point at large events: the shortage of toilets, particularly for women. The brand has launched Thuistoilet (Home Toilet), transforming private residences across ten Dutch cities into a network of accessible bathrooms for orange-clad revelers.Participating residents receive a free kit containing bathroom essentials like cleaning supplies, air fresheners, tampons and The Good Roll's sustainable toilet paper. Those in need of a loo will be able to find their good samaritan via a map on HEMA's website; homes are also invited to display an official poster. Hosts are asked to provide access from 1 pm to 6 pm on King's Day, and maintain full control over access to their home.Tapping into people's innate desire to help others, Thuistoilet creates a framework for strangers to assist one another in addressing a practical need. Transforming a common constraint into an opportunity for doing good, HEMA and campaign developer Tosti Creative identified a feel-good, human solution that should boost both brand equity and community spirit on one of the nation's biggest holidays.
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Marketing and Advertising
Social media platform Instagram has been around since 2010 yet it still doesn't have a dedicated iPad app. In fact, the last we heard about the network's interest in tablets was back in 2022, when Insta head Adam Mosseri said there simply weren't enough iPad users to merit developing a native app. A baffling standpoint, but one that could finally be changing. A current employee of the service spoke anonymously to The Information recently and said that in this, the year 2025, Instagram is at last working on an iPad app. As of now, the only way to use Instagram on an iPad is a zoomed-in version of the company's iPhone app. Most businesses realized a decade ago that repurposing a phone app isn't a great user experience since the aspect ratio is so different on a tablet. That's particularly noticeable when your service is all about photo and video content. The sudden interest in iPad may be part of Instagram's broader efforts to fight for social media dominance as the popular video platform TikTok faces a potential ban in the US. The Information also reported that Instagram recently hosted an early preview of an upcoming Edits app for video-editing, which would compete with CapCut, a rival service also owned by ByteDance and at risk of falling within the TikTok ban. Mosseri has also spoken about plans to improve Instagram's capabilities in content search. "You can imagine, whatever you use Instagram for, itd be great to be able to find that more easily," he said on an episode of the Build Your Tribe podcast. "But also for creators it should allow content to resurface so that you dont get all the value in those first 24 or 48 hours."This article originally appeared on Engadget at https://www.engadget.com/social-media/the-year-is-2025-and-instagram-is-reportedly-working-on-an-ipad-app-223942933.html?src=rss
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Marketing and Advertising
The Guardian reported that the UK's Ministry of Justice has been developing an algorithm designed to identify people who could become killers. Initially dubbed the "homicide prediction project," this tool used data from UK police forces, possibly including victims and witnesses as well as suspects. Civil liberty watchdog Statewatch discovered the program through Freedom of Information Act requests. Based on the documents acquired by the group, Statewatch claimed that the program developed its prediction tool based on police data about between 100,000 and 500,000 people. Different categories of information shared with the Ministry of Justice appeared to also cover sensitive topics such as mental health, addiction, suicide and disability. "Time and again, research shows that algorithmic systems for predicting crime are inherently flawed," Statewatch researcher Sofia Lyall said. "This latest model, which uses data from our institutionally racist police and Home Office, will reinforce and magnify the structural discrimination underpinning the criminal legal system." "This project is being conducted for research purposes only. It has been designed using existing data held by HM Prison and Probation Service and police forces on convicted offenders to help us better understand the risk of people on probation going on to commit serious violence. A report will be published in due course," a representative from the MOJ told The Guardian. Law enforcement has long had a questionable relationship with AI tools. From AI being used to create police reports (bad idea) to misusing programs like ShotSpotter (another bad idea) to adopting tech that poses privacy threats to citizens (also a bad idea), history is not on the side of these being well-implemented technologies.This article originally appeared on Engadget at https://www.engadget.com/ai/uk-is-going-full-minority-report-with-murder-prediction-research-214254968.html?src=rss
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Marketing and Advertising
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