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Elgato has introduced the Stream Deck Studio, a new version of its creative control tech that's firmly targeting professional broadcasters. This 19-inch rackmount console has 32 LCD keys and two rotary dials. The $900 price tag shows that this is not an entry-level purchase. The company collaborated with broadcast software specialist Bitfocus on the Stream Deck Studio. The device can run the Companion software that works on other Stream Deck models, but also supports the company's new Buttons software. The Buttons app allows for additional interface customization designed specifically for the Stream Deck Studio. Elgato has been expanding its Stream Deck line, which began life as a simple sidekick for livestreamers, to reach a broader range of users. For instance, it introduced an Adobe Photoshop integration aimed at visual artists. This push to reach more pro-tier customers could put Elgato into more frequent competition with rival brands like Loupedeck, which Logitech acquired last year, along with established broadcast brands like Blackmagic. This article originally appeared on Engadget at https://www.engadget.com/computing/accessories/elgatos-latest-stream-deck-is-a-900-rackmount-unit-for-pros-215003305.html?src=rss
Category:
Marketing and Advertising
Meeting new people or breaking out of a friend bubble can be hard, and approaching a stranger can feel vulnerable and awkward. Recognizing this, Beavertown Brewery's "Is This Seat Taken?" campaign has placed bar stools in nine pubs across the UK to encourage patrons to start conversations with strangers. These stools which are definitely eye-catching and hard to miss act as physical icebreakers. When someone wants to sit down or grab the stool for another table, they're encouraged to introduce themselves and offer a friendly "cheers."Developed by PR agency Here Be Dragons, the campaign aims to create opportunities for patrons to connect with one another, even if they initially feel uncomfortable or unsure of what to say. According to a survey commissioned by the brewery, 42% of British people say they wouldn't feel confident enough to start a conversation with a stranger. To nudge them out of their comfort zone, Beavertown also shares tips from psychologist Katherine Templar Lewis. Her advice includes maintaining eye contact, smiling, engaging in small talk about topics like the weather or pets, and embracing the potentially awkward moments.By transforming a simple bar stool into a catalyst for conversation, Beavertown Brewery reminds us that sometimes, the most meaningful interactions begin with a simple "Hello," or "Is this seat taken?" As communities seek ways to combat loneliness and foster social bonds, this creative approach offers a template for the role businesses can play in bringing people together, one shared moment at a time.
Category:
Marketing and Advertising
Google will beta test a new feature for Google Wallet that can turn US passports into a new form of digital identification. Google announced the new feature on its official blog. Now digital IDs made from passports and state issued IDs can be used as valid forms of identification at certain Transportation Security Administration (TSA) checkpoints at some US airports. Now you wont have to play Beat the Clock with all of your pockets frantically searching for your wallet as you slowly approach a TSA agent in line. This new digital ID feature wont work at every airport. As of Thursday, 21 states and the commonwealth of Puerto Rico have at least one airport that accepts digital ID. You can consult the TSAs digital map on its website to find out if the state youre leaving or flying to accepts digital IDs at security checkpoints. Digital ID adoption has grown across the country for both Android and iPhone users even if its not available in every state. Major airports in Arizona, Colorado and Georgia started accepting state IDs from Google Wallet users. Last month, California started accepting IDs in Apple Wallet and Google Wallet at some airports.This article originally appeared on Engadget at https://www.engadget.com/apps/google-wallet-is-testing-turning-passports-into-digital-ids-213526915.html?src=rss
Category:
Marketing and Advertising
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