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Discover key email marketing developments of 2024 and their ripple effects that will be shaping 2025 strategies and trends. Read the full article at MarketingProfs
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Marketing and Advertising
Donald Trump has named current commissioner Andrew Ferguson as the new Federal Trade Commission (FTC) chair, the president-elect posted on Truth Social. Ferguson has previously decried what he called censorship by big tech and worked as an antitrust enforcer for the FTC and Department of Justice. "At the FTC, we will end Big Techs vendetta against competition and free speech," Ferguson wrote on X. "We will make sure that America is the worlds technological leader and the best place for innovators to bring new ideas to life." Ferguson will take over from Linda Khan, who drew the ire of big tech by launching antitrust cases against Apple and Google, while also blocking a number of multi-billion-dollar corporate mergers. Under her hand, the FTC has gone after large companies of all stripes over concerns that large mergers would undermine competition and harm consumers with higher prices. Ferguson's pitch for the job reportedly included plans to "reverse Lina Khan's anti-business agenda" and "hold big tech accountable and stop censorship," according to Punchbowl News. However, he stated that the agency should continue its strong scrutiny of the dominance of large tech firms, according to The New York Times' sources. With Khan leaving her post as FTC chair, Trump also appointed Mark Meador as commissioner, which will result in a Republican majority on the five-person commission. Trump previously named commission member Brendan Carr as FCC chairman. This article originally appeared on Engadget at https://www.engadget.com/general/donald-trump-names-andrew-ferguson-as-new-ftc-chair-143009879.html?src=rss
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Marketing and Advertising
Mozilla has removed the Do Not Track (DNT) feature that had been present in Firefox since 2009, according to Windows Report. It was the first browser to adopt the feature. This change will arrive to all users who install version 135 and beyond, but Nightly users who opt to test experimental builds can already see the option missing from their browser settings. Firefox isnt the first browser to remove the DNT function. In fact, Apple had already done so in 2019 for Safari. Before decrying Mozillas decision, its crucial to understand what DNT is. Its not an order but merely a suggestion to websites to stop tracking you. However, most websites ignore DNT requests, meaning its completely useless in todays context. Firefoxs help page also now reflects this upcoming change. Instead of a DNT request, Mozilla is asking Firefox users to select the Tell websites not to sell or share my data feature. This setting leverages Global Privacy Control (GPC), which is respected by more websites and even enforced in certain jurisdictions. If youre more privacy-conscious, using GPC may not be enough for your needs. We recommend a VPN.This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/firefox-will-no-longer-support-do-not-track-feature-141543907.html?src=rss
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Marketing and Advertising
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