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Greggs, the beloved British baked goods and coffee-to-go chain, took an unexpected leap from pastries to precious metals with the launch of its first-ever jewelry collection, Baked in Gold. Timed to coincide with London Fashion Week 2024 and designed by British artist Dion Kitson, the collection features five pieces of 22-carat gold-plated jewelry inspired by Greggs' iconic menu items. From Sausage Roll Stud Earrings to a Jammy Heart Necklace, the pieces were available exclusively online at prices ranging from GBP 36 to GBP 96 and quickly sold out.By partnering with Kitson, known for his irreverent take on everyday British life, Greggs tapped into the same vein of humor and relatability that has made the chain so popular. Developed with Here Be Dragons, the jewelry collection created a perfect PR storm by combining a limited edition drop with Greggs' iconic pastries and knack for self-aware marketing. It's the kind of unexpected brand extension that can help keep an established brand fresh in people's minds, potentially attracting new customers while reinforcing loyalty among existing fans.
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Marketing and Advertising
While I'm a MacBook gal myself, the appeal of investing in an iMac has crossed my mind now and again all that display space is just so enticing. One of the major reasons I've resisted is the price of getting a new iMac, but a record-low price is giving me a change of heart. Right now, the 2023 iMac with M3 chip is down to $1,100 from $1,300 thanks to a 12 percent discount and a $49 coupon. This model offers an 8-core CPU and 256GB of storage but no AppleCare+. In our review, we gave the newest iMac an 86, thanks mostly to the M3 chip. In our tests, the iMac never slowed down or struggled with browsing, photo editing, or games. Overall, it gave us all the quality and speed we could need for day-to-day use. Plus, it's great to have 24GB of RAM versus the M1's 16GB. The display is also top-notch, and the device is super lightweight, at under 10 pounds and less than 11.5mm in thickness. At the same time, the 2023 iMac isn't a big upgrade from its predecessor. As we said then, "If you've seen a 24-inch iMac before, you've seen this one." It doesn't have a larger option or vertical screen adjustment. Plus, that 256GB of storage and 8GB of RAM still make this feel overpriced, even with the markdown. Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice in the lead up to October Prime Day 2024.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-m3-imac-is-down-to-a-record-low-price-ahead-of-october-prime-day-132441743.html?src=rss
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So far, Bose has delivered two versions of its "regular" QuietComfort Earbuds: one in 2020 and another in 2022. The company followed up last year with the QuietComfort Ultra Earbuds, debuting its take on spatial audio that doesn't rely on carefully recorded content. Now, Bose is jumping back to that "regular" model with a new version of the QuietComfort Earbuds. While it's actually the company's fourth set noise-canceling wireless buds, the new QC Earbuds will offer an entry-level option that's much more affordable than the premium Ultra. For the new QuietComfort Earbuds, Bose says the design is meant for "everyday use." There's a collection of ear tips and stability bands to help you find the perfect fit, and the IPX4 rating should be enough to withstand sweaty workouts. The shape of the outer panel has been refined, looking more like older Bose earbud models than its recent efforts. The company says you can expect its "best-in-class" active noise cancellation (ANC) to be on display here, as well as "satisfyingly rich" sound. Each earbud is equipped with three microphones for both ANC and voice pickup, so the latest QuietComfort model should be a decent option for calls. Bluetooth 5.3 with multipoint connectivity is also on the spec sheet, where Bose is promising up to 30 feet of wireless range. Bose Bose increased the battery life from the QC Earbuds II from six to eight and a half hours on this new version. Plus, the case holds another two and a half charges. You can get three hours of use in 20 minutes and a full charge takes 90 minutes. The QuietComfort Earbuds will work with the Bose QC Earbuds app for features and customization. Here, you can reconfigure the onboard tap controls on each earbud, with the ability to switch ANC settings between Quiet, Aware (transparency mode) and off right on the buds. A Voice ID tool can fine-tune the QC Earbuds for "performance and accuracy" while a five-band adjustable EQ offers some flexibility with the tuning. Bose has also included a Remote Selfie feature that allows you to use the earbuds as a remote camera trigger. Additionally, there's a low-latency audio mode for gaming and a Battery Prediction tool to track power consumption. The new QuietComfort Earbuds are available today for $179 in black, white and purple color options. That's $100 less the previous two QC Earbuds models and $120 less than the QC Ultra Earbuds. This new model isn't exactly a budget option, but the price is much more attractive than the company's current $299 flagship set. This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/boses-new-noise-canceling-quietcomfort-earbuds-are-more-affordable-at-179-130046607.html?src=rss
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