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Since the 1970s, 'No Ball Games' signs have quietly shaped city life in London, restricting play and movement in public spaces. But a new initiative, More Ball Games launched by London Sport and ad agency Saatchi & Saatchi seeks to change that. By removing the outdated constraints, the campaign aims to unlock access to free, active spaces, particularly for children in lower-income communities, where over half fail to meet recommended activity levels. The campaign kicked off by attaching a basketball hoop to one of the estimated 7,000 signs.The initiative addresses a troubling reality: more than half of young Londoners fail to meet recommended activity levels, with children from lower-income communities disproportionately affected by restricted access to spaces for play and movement. Research reveals that each removed 'No Ball Games' sign could benefit approximately 80 children, allowing them to be more active outside. The campaign frames this as not merely about promoting sport, but about dismantling both individual and systemic obstacles to physical activity.While urban infrastructure projects often take decades to implement, removing these prohibitive signs represents a low-cost and immediate intervention to boost community health and cohesion. Beyond supporting physical health, the campaign acknowledges the vital role of play in childhood development, community building and neighborhood connectivity. By reimagining public spaces and challenging archaic regulations, the initiative aims to spark a cultural shift that prioritizes movement and play as essential components of public wellbeing.
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Marketing and Advertising
Starting today, DJs will have access to Apple Music's catalog of over 100 million songs through more hardware and software platforms. DJs of all skill levels can build and mix sets on AlphaTheta, Serato, Engine DJ, Denon DJ, Numark and RANE DJ. This news follows the initial debut of Apple Music integration with Algoriddim's djay Pro software last year. There's also a new name for the whole initiative: DJ with Apple Music. And yes, a subscription is required. This isn't to be confused with Apple Music's DJ Mixes, a separate program that began in 2021. The idea there was to attract creators of said DJ mixes and sets to the platform by leveraging Shazam's technology (owned by Apple) to ensure proper royalties were paid out. Now, Apple says, it's giving DJs access to its music catalog so it can be used as a creative tool and so they can easily tap into their personal libraries. There's a new DJ with Apple Music category page in the streaming app with curated playlists, and each platform has its own curator page complete with practice material. Spotify used to allow integration with third-party DJ apps, but the service stopped doing so in 2020. If you're looking for options, djay Pro works with Tidal and SoundCloud, in addition to Apple Music.This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/apple-music-integration-is-now-available-on-more-dj-platforms-140009346.html?src=rss
Category:
Marketing and Advertising
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google? Read the full article at MarketingProfs
Category:
Marketing and Advertising
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