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A new party concept in Montreal is reimagining nightlife by moving it to the morning hours, blending coffee culture with dance music. Croissound, launching this week, transforms local cafes into daytime dance venues where DJs spin tracks from 11 AM to 2 PM, taking inspiration from similar parties in Los Angeles and other cities.The format represents a significant shift in how people engage with music and club culture. By hosting events in neighborhood cafes rather than traditional nightlife venues, Croissound wants to create an accessible and inclusive atmosphere while spotlighting local DJs and hidden-gem venues. The concept taps into people's changing attitudes towards alcohol-centric socializing, driven by health consciousness, budgetary constraints and after-dark safety concerns. Habits are evolving, and more consumers particularly Gen Z are seeking alternatives to late-night partying. The first Croissound event will take place on 22 February 2025 at Cass Café, with its organizers using a pop-up model to explore cafe spaces across Montreal.
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Marketing and Advertising
AI hardware startup Humane has given its users just ten (10!) days notice that their Pins will be disconnected. In a note to its customers, the company said AI Pins will continue to function normally until 12PM PT on February 28. On that date, users will lose access to essentially all of their devices features, including but not limited to calling, messaging, AI queries and cloud access. The FAQ does note that you'll still be able to check on your battery life, though. Humane is encouraging its users to download any stored data before February 28, as it plans on permanently deleting all remaining customer data at the same time as switching its servers off. The company says it will refund customers who are still within the 90-day return window, so long as they submit by February 27. It also notes that users who opted to wait for a replacement for the devices combo fire hazard and Charge Case will now be refunded the portion of [their] original purchase price that was allocated to the Charge Case. In the original recall note, that amount was $149 if ordered separately or $129 if ordered as part of the Complete System bundle. Todays discontinuation announcement was brought about by the acquisition of Humane by HP, which is buying the companys intellectual property for $116 million but clearly has no interest in its current hardware business. The AI Pin was famously panned at launch by a broad section of reviewers, including our own Cherlynn Low, who called it, the solution to none of technologys problems. HP says the acquisition will bring Humane's "engineers, architects and product innovators" to a new team called HP IQ, which it describes as an "AI innovation lab focused on building an intelligent ecosystem across HPs products and services for the future of work." Good luck with that! The New York Times reported last June that Humane was seeking a $1 billion buyout after only receiving 10,000 orders, and cited HP as an interested company. Another seven months of reality has apparently persuaded Humanes founders to settle for a far lower figure.This article originally appeared on Engadget at https://www.engadget.com/ai/all-of-humanes-ai-pins-will-stop-working-in-10-days-225643798.html?src=rss
Category:
Marketing and Advertising
While it may seem like social media is dominated by filtered reality and AI-generated perfection, Avne and We Are Social tapped into a cultural counter-shift to promote a new product promising to reduce pimples by 92% in two weeks. The brand invited people to test its Cleanance Comedomed Peeling for 15 days and post daily selfies on BeReal, where filters aren't an option. The result? A transparent and real-time demonstration of the peeling's effectiveness.But #TheRealestAd did more than showcase a product. By documenting real skin transformations on real people, Avne acknowledges that Gen Z's skepticism of traditional beauty advertising isn't just about mistrusting overhyped claims; it's also rooted in a fundamental desire to reclaim human authenticity in digital spaces.
Category:
Marketing and Advertising
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