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Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. Read the full article at MarketingProfs
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Marketing and Advertising
It's been available for over two years, but Apple's 10th-generation iPad is still the newest model available for the base iPads. Our choice for best budget iPad is a great option for some last-minute present shopping. That's especially the case, right now, as the Apple 10th-gen iPad is down to $250 from $349. The great markdown comes courtesy of a 20 percent discount and a $29 off coupon that you can apply on the product page. It's available on the Wi-Fi model with 64GB and with a silver finish. The deal also doesn't include AppleCare+, but, for this great a price, all the specificities might be worth it. Apple's 10th-gen iPad has a 10.9-inch Liquid Retina display with a 2360x1640p resolution. We gave it an 85 in our review thanks to features like its landscape 12MP Ultra Wide front camera and an updated design from its predecessor. It also offers up to 10 hours of battery and recharges using a USB-C port, so you don't have to worry about a lightning charger. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/the-10th-gen-ipad-is-back-on-sale-for-250-143153900.html?src=rss
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Marketing and Advertising
There's no arguing that AI still has quite a few unreliable moments, but one would hope that at least its evaluations would be accurate. However, last week Google allegedly instructed contract workers evaluating Gemini not to skip any prompts, regardless of their expertise, TechCrunch reports based on internal guidance it viewed. Google shared a preview of Gemini 2.0 earlier this month. Google reportedly instructed GlobalLogic, an outsourcing firm whose contractors evaluate AI-generated output, not to have reviewers skip prompts outside of their expertise. Previously, contractors could choose to skip any prompt that fell far out of their expertise such as asking a doctor about laws. The guidelines had stated, "If you do not have critical expertise (e.g. coding, math) to rate this prompt, please skip this task." Now, contractors have allegedly been instructed, "You should not skip prompts that require specialized domain knowledge" and that they should "rate the parts of the prompt you understand" while adding a note that it's not an area they have knowledge in. Apparently, the only times contracts can skip now are if a big chunk of the information is missing or if it has harmful content which requires specific consent forms for evaluation. One contractor aptly responded to the changes stating, "I thought the point of skipping was to increase accuracy by giving it to someone better?" Google has not responded to a request for comment. This article originally appeared on Engadget at https://www.engadget.com/ai/google-accused-of-using-novices-to-fact-check-geminis-ai-answers-143044552.html?src=rss
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Marketing and Advertising
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