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Netflix has released its earnings figures for the fourth quarter of 2024. While a lot of the results seem like good news for the company's shareholders, like operating income of more than $10 billion and a 16 percent revenue increase, there's a sting in the tail for its viewers. Subscription prices are going up yet again, starting today. "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix," the company said in its shareholder letter. "To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina." Netflix later confirmed the specifics of the latest price hikes. The Standard plan with ads is inching up from $7 to $8 a month, while the ad-free version of Standard will rise from $15 to $18 a month. The monthly rates for Premium, which offers 4K Ultra HD and HDR, will increase from $23 to $25. Adding an extra member from outside your household to a streaming plan is also getting more expensive, changing from $8 a month to $9 a month. In 2023, Netflix eliminated its Basic plan in major markets. That change preceded the most recent increase in subscription costs, less than two years ago.This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/netflix-plans-now-cost-between-8-and-25-after-yet-another-subscription-price-hike-234344042.html?src=rss
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Marketing and Advertising
Mark Gurman at Bloomberg has released a report about Meta's next steps in hardware, crediting sources familiar with the company's work. According to these insiders, Meta is developing at least three new smart glasses models and has set a roadmap toward releasing its first true augmented reality glasses. The company is reportedly also continuing efforts to implement AI tools in a wrist wearable and in earbuds. Meta already sells smart glasses in partnership with Ray-Ban, a product line internally called Supernova. Gurman reports that this existing lineup will be introduced to new markets, although he didn't offer specifics about where. Meta's technologies also be applied to frames from other brands owned by its partner, Luxottica Group. This will allegedly lead to the launch of glasses codenamed Supernova 2 based on the Sphaera glasses from Oakley. This set would be intended for cyclists and other athletes, and its camera would be placed in the center of the frames. The third model is internally dubbed Hypernova. This product would be another step closer to a genuine AR experience, giving wearers the capability to run simple software apps, view notifications and display photos taken by the device. The more advanced feature set would reportedly come with a more advanced price tag; sources told Gurman this set is currently projected to cost $1,000. Insiders had already revealed last month that Meta was working on bringing a display to its Ray-Ban glasses models. Alongside these smart glasses, Meta has also been developing an AR product dubbed Orion. Gurman reports that the Orion set will not receive a commercial release. Instead, he said that Meta plans to launch a different iteration of the hardware as early as 2027. This product is codenamed Artemis, and sources told Gurman that these prototype glasses aren't as heavy as Orion and are more advanced than the predecessor. Another item of note in Gurman's report is that Meta is developing a wrist strap that could control its smart glasses. Most of the company's models have controls at the temple, but a wrist option would be similar to the one used for the Orion prototype. Finally, he confirms that Meta is still working on prototypes of camera-enabled earbuds that could be a rival to Apple's AirPods. The Information reported on this project in May 2024, and it seems that the concept has faced some development challenges. If these "Camerabuds" do reach the market, it likely won't be for years. We've reached out to Meta for comment on this report and will update with any statement we receive.This article originally appeared on Engadget at https://www.engadget.com/wearables/report-meta-could-release-its-first-true-ar-headset-as-soon-as-2027-222502610.html?src=rss
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Marketing and Advertising
The TikTok ban may have lasted only a few hours (at least for now), but Meta is still trying to capitalize on its rivals tenuous future. Meta has rolled out a new breakthrough bonus program that offers up to $5,000 to creators who are new to the companys apps. According to Meta, the bonus program is open to US adults who have an existing presence on a third party social app that you can link or already have linked during the application process. Participants will also be required to create a professional account on Instagram and a page on Facebook. If accepted, creators will then be able to earn up to $5,000 over a 90-day period in exchange for sharing at least 20 reels on Facebook and 10 reels on Instagram posted natively within each app within each 30-day bonus period and sharing on at least 10 separate days within each 30-day bonus period. (Meta notes that creators individual payments will be calculated based on an evaluation of your social presence.) Creators will also be able to participate in its "Facebook Content Monetization" program that allows creators to earn money for text and photos posts in addition to video content. Though Meta doesnt name TikTok specifically, the timing of the rollout seems pretty clearly meant to target TikTok creators who arent active on Facebook and Instagram. Its also notable that the terms of the bonus program require creators to post twice as many Reels on Facebook as Instagram, suggesting Meta is looking to boost original content on Facebook specifically. The breakthrough bonuses are just one of the ways Meta is attempting to lure TikTok creators to its platforms. The company is also offering some creators, including those in the breakthrough program, a free one-year trial subscription to Meta Verified, which provides a blue check and extra perks like impersonation protection. The company also recently extended the length of Reels on Instagram, from 90 seconds to up to three minutes, and redesigned the Instagram grid. Meta is also reportedly striking bigger deals with specific, higher-profile creators. The Information recently reported that Meta has been offering some TikTok stars bonuses of up to $50,000 a month in exchange for posting their content on Reels first. A Meta spokesperson declined to comment on the specifics of those arrangements, but said the company recently expanded our investment in content deals to support more creators.This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-trying-to-lure-tiktok-creators-with-a-new-bonus-program-220632949.html?src=rss
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Marketing and Advertising
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