 |
|
|
|||||
Major Brazilian clothing brand Malwee is tackling a common concern for beachgoing families with a two-pronged approach to child safety. The company has launched UV-protective t-shirts featuring QR codes that help reunite lost children with their parents, merging sun protection with a practical safety solution. When scanned, the QR code on a 'Me Encontre,' or 'Find Me,' t-shirt provides quick access to the child's emergency contact information, allowing anyone who finds a lost child to immediately reach their parents or guardians. The t-shirts are designed to be stylish enough for everyday wear, suggesting Malwee sees potential for the safety feature to extend beyond beaches into other crowded environments where children could become separated from their caregivers.
Category:
Marketing and Advertising
The UK will release a digital drivers license later this year, along with a digital wallet issued by the government. This will allow folks to easily prove their age when buying age restricted items online and in person. Obviously, it will also prove a persons right to drive. This will be one of the first digital documents available via the GOV.UK digital wallet, which is also launching later this year. The wallet will also be home to documents like Veterans Cards, Disclosure and Barring Service (DBS) checks and every other credential issued by the government. However, many of these digital versions wont be available until the end of 2027. The technology harnesses the security features of modern smartphones, for enhanced privacy. The documents wont open without a facial recognition check. The government says this will make digital documents more secure, even if a device is lost. Well have to see how that plays out. There will also be a way for users to hide certain info when displaying the digital license. Top Gear has reported that, for instance, the tech will allow folks to hide home addresses when paying for stuff. The best part? This is an opt-in technology. Traditional physical documents will still be available, just in case it skeeves you out to have official IDs hanging out on your phone. UK citizens can already apply for a license online using a stored digital photo and pay road fees. Its quick and easy to set up your Driver and vehicles account!Simply add your vehicles and youll have access to all your details at your fingertips Start here https://t.co/DXTn3olbi0 #DVLADigital pic.twitter.com/xcG0vapJF8 DVLA (@DVLAgovuk) January 17, 2025 Digital drivers licenses are nothing new. Many countries use them already, including Australia, Denmark, Iceland and Norway. Even some US states, like Ohio and New Mexico, have made use of the tech.This article originally appeared on Engadget at https://www.engadget.com/apps/the-uks-digital-drivers-licence-is-coming-later-this-year-165008815.html?src=rss
Category:
Marketing and Advertising
While labeling screen addiction an epidemic might oversimplify the issue, its undeniably a pervasive problem across demographics. Paul English, co-founder of travel site Kayak, has developed a potential solution. His new app, Steppin, requires users to walk before they can scroll: for every 100 steps, they unlock one minute of access to restricted apps. Users can also set a higher step-to-minute ratio if they prefer.The concept reframes the often guilt-laden experience of scrolling through social media into a reward for healthy activity, addressing that other epidemic too much sitting in addition to excessive screen time. Rather than simply imposing restrictions, as many digital wellness tools do, Steppin establishes a positive feedback loop between movement and smartphone use. (Whether its helpful to position screen time as a reward is up for debate and/or research.)
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||