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EA's Origin PC client has officially reached the end of the line. The gaming company had previously announced its plans to rebrand the Origin app for desktop players back in 2020 and began rolling out the new EA app in 2022. However, Origin will be completely shuttered on April 17, 2025, as Microsoft ends support for 32-bit software. Anyone still using Origin will need to swap over to the EA app before that date. For those PC players who have not migrated over to the EA app, the company has an FAQ explaining the latest system requirements. The EA app runs on 64-bit architecture, and requires a machine using Windows 10 or Windows 11. (Although Microsoft would really prefer that everybody upgrade to Windows 11 as it sunsets the previous OS.) If you're simply downloading the EA app on a current machine, players won't need to re-download their games. And if you have cloud saves enabled, all of your data should transfer without any additional steps. However, it's always a good idea to have physical backups with this type of transition, especially since not all games support cloud saves, and those titles will need to have saved game data manually transferred. Mods also may not automatically make the switch, and EA recommends players check with mod creators about transferring to the EA app.This article originally appeared on Engadget at https://www.engadget.com/gaming/pc/eas-origin-app-for-pc-gaming-will-shut-down-in-april-191807523.html?src=rss
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Marketing and Advertising
This years NAMM trade show has opened up its doors, so that means there will be a wealth of new musical doodads to lust over. Case in point? Polyend just dropped a hybrid device that combines the functionality of a standard guitar pedal with a drum machine. The Polyend Step is a fully-featured, programmable drum machine in stompbox format. This should be an absolute boon for those who want some accompaniment while playing guitar, or any other instrument. That alone makes it the perfect practice tool, however it looks like it could also be a great resource for anyone doing the whole one person band thing. Drum stompboxes are nothing new, but the Step kicks things up several notches. It comes with over 200 drum kits to peruse, along with 350 preset rhythm patterns. These patterns consist of 16 steps, but can be combined to build full songs. To that end, the pedal can store more than 1,000 songs. Drum patterns can also be made from scratch via the built-in step sequencer, giving users four tracks to work with. Each track has a wide array of adjustable parameters, including swing, speed, step probability, velocity control and more. There are over 50 effects to choose from, and each song can handle 16. These effects include a number of delays and reverbs, and can be activated on the fly via footswitches. The connectivity here is on point. The Step includes MIDI I/O for syncing, guitar jacks, stereo input and output and a microSD card reader. Its available right now for $500. Polyend is primarily known for its sequencing devices, like the Polyend Tracker and the Tracker Mini. This article originally appeared on Engadget at https://www.engadget.com/entertainment/music/polyend-stuffed-a-fully-programmable-drum-machine-in-a-stompbox-190008034.html?src=rss
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Marketing and Advertising
Major Brazilian clothing brand Malwee is tackling a common concern for beachgoing families with a two-pronged approach to child safety. The company has launched UV-protective t-shirts featuring QR codes that help reunite lost children with their parents, merging sun protection with a practical safety solution. When scanned, the QR code on a 'Me Encontre,' or 'Find Me,' t-shirt provides quick access to the child's emergency contact information, allowing anyone who finds a lost child to immediately reach their parents or guardians. The t-shirts are designed to be stylish enough for everyday wear, suggesting Malwee sees potential for the safety feature to extend beyond beaches into other crowded environments where children could become separated from their caregivers.
Category:
Marketing and Advertising
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