 |
|
|
|||||
In a twist on traditional Secret Santa exchanges, La Poste is transforming mail carriers into modern-day Christmas elves across two French villages. In Berrwiller, Alsace, and Roussillon, Provence, postal workers Simohamed and Josiane are adding an unexpected dimension to their daily routes this holiday season not just delivering mail, but orchestrating a community-wide gift exchange. Residents place modest presents in their mailboxes, which the carriers collect and redistribute randomly to other households participating in the Noel Surprise, creating serendipitous connections throughout the villages.This initiative taps into something deeper than seasonal gift-giving its about rekindling spontaneous human connections that are becoming increasingly rare. The element of surprise, with villagers not knowing which neighbor will receive their gift, adds a layer of excitement and anticipation. When Berrwiller tested the concept last year, two-thirds of residents participated, suggesting a strong appetite for fostering local bonds. The project demonstrates how institutions like La Poste can evolve beyond their core services to nurture the social fabric that keeps small communities vibrant.
Category:
Marketing and Advertising
Samsung is expanding access to premier contemporary art through a new partnership with Art Basel. The collaboration, launched as the art crowd flocked to Miami Beach for the annual fair, brings curated work from Art Basel's renowned exhibiting galleries directly to subscribers of the Samsung Art Store. The art can be displayed exclusively on The Frame Samsung's 'lifestyle TV' that doubles as a digital canvas. The first collection launched with over 15 works, giving The Frame owners unprecedented access to pieces displayed at the December 2024 fair.The partnership creates compelling value for both parties. For Samsung, it bolsters The Frame's position as a premium lifestyle product, offering customers exclusive access to contemporary artwork from leading galleries. For participating artists and galleries, the collaboration allows their art to reach a much wider audience than it otherwise would. Sure, Instagram has democratized art sharing beyond gallery walls, but The Frame's large-format display which is matte and Pantone-validated provides a more immersive way to experience art than any phone screen can deliver.
Category:
Marketing and Advertising
There are a few things I carry with me at all times in the winter: a hat, gloves, scarf and thermos. The latter provides me with that extra bit of warmth on the coldest days and stops me from buying tea while I'm out. If this sounds like you and you're looking for an upgrade then check out the 30 percent discount on the Ember Travel Mug 2+. We're big fans of Ember and have put its products in a few out our gift guides. The Ember Travel Mug 2+ is currently down to $140, from $200, bringing it down to the same price as the mug without Apple Find My. That's right, if you didn't know, one of the biggest perks of the Ember Travel Mug 2+ is that you can locate it through the Find My app on your Apple device. It will also ping if you're trying to locate it. Android users: this is likely a gift rather than something for yourself. Along with Apple's Find My technology, the Ember Travel Mug 2+ offers three hours of keeping your drink at a set temperature (between 120 degrees and 145 degrees) or all day if it sits on the charging coaster. Ember also claims the Travel Mug 2+ is leakproof and allows you to drink from any side. Plus, it's IPX7 rated and safe to hand wash do not put it in the dishwasher. I have to admit that $140 is still a lot of money to spend on a travel mug that only keeps drinks warm for three hours. I've spent over $100 less than that on a thermos that keeps my tea hot for 12 hours, no coaster needed. But, if the perks Ember's Travel Mug 2+ brings are worth it then definitely pick one up during this deal. Follow @EngadgetDeals on Twitter and subscribe to the Engadget Deals newsletter for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/embers-smart-travel-mug-with-find-my-integration-is-30-percent-off-154735829.html?src=rss
Category:
Marketing and Advertising
All news |
||||||||||||||||||
|
||||||||||||||||||