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Challenging traditional sports sponsorship, Powerade has introduced The Athletes Code a contractual amendment allowing sponsored athletes to pause their partnership commitments to focus on mental or physical wellbeing without risking their sponsorship status. The initiative was launched with a roster of elite athletes, including Olympic gold medalist Alex Morgan and Paralympic swimmer Douglas Matera, and represents a significant shift away from the "win at all costs" mentality that long dominated professional sports.The Athletes Code comes as mental health awareness moves from the margins to the mainstream of professional sports. Following high-profile athletes like Simone Biles and Naomi Osaka speaking openly about their mental health struggles, brands are adapting to shifting cultural expectations around performance and wellbeing.
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Marketing and Advertising
NASAs Parker Solar Probe is still zipping around the sun making history, and its gearing up for another record-setting approach this week. On December 24 at 6:53AM ET, the spacecrafts orbit will take it just 3.8 million miles from the solar surface, according to the space agency. Thatll be the closest it or any other probe has ever come to the sun. The milestone will mark the completion of the Parker Solar Probes 22nd orbit around our star, and the first of the three final closest flybys planned for its mission. The craft, which launched in 2018, is expected to complete a total of 24 orbits. No human-made object has ever passed this close to a star, so Parker will truly be returning data from uncharted territory, Nick Pinkine, Parker Solar Probe mission operations manager at the Johns Hopkins Applied Physics Laboratory, said in a statement on NASAs blog. Were excited to hear back from the spacecraft when it swings back around the Sun. The Parker Solar Probe will be traveling at about 430,000 miles per hour at the time of its closest-ever pass. Itll ping the team to confirm its health on December 27, once its far enough away to resume communications.This article originally appeared on Engadget at https://www.engadget.com/science/space/nasas-parker-solar-probe-will-fly-closer-to-the-sun-than-ever-on-christmas-eve-225338918.html?src=rss
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A new report published by the child safety groups Heat Initiative and ParentsTogether Action details the alarming presence of inappropriate apps that are rated as suitable for children as young as four years old on Apples App Store. The groups worked with a researcher to review as many apps as possible in the span of 24 hours, and say they ultimately identified over 200 apps that contained concerning content or features given the ages they were rated for including stranger chat and AI girlfriend apps, gaming apps with sexual or violent prompts and imagery, and AI-powered appearance rating apps. Engadget has reached out to Apple for comment and will update this story upon hearing back. The research focused on apps with assigned age ratings of 4+, 9+ and 12+ in categories considered to be risky: chat (including AI and stranger chat apps), beauty, diet and weight loss, unfiltered internet access (apps for accessing schools banned sites) and gaming. Among the findings, the report says at least 24 sexual games and 9 stranger chat apps were marked as appropriate for kids in these age groups. The research also identified 40 apps for unfiltered internet access and 75 apps relating to beauty, body image and weight loss carrying these age ratings, along with 28 shooter and crime games. Collectively, the roughly 200 offending apps spotted during the 24-hour investigation have been downloaded over 550 million times, according to Heat Initiative. About 800 apps were reviewed in all, and the research found that some categories were more likely than others to carry apps with inappropriately low age ratings. For stranger chat apps and games, fewer were rated as appropriate for children, the report says. In most cases, they were 17+. But in the categories of weight loss and unfiltered internet access, nearly all apps reviewed were approved for kids 4+. The report calls on Apple to do better when it comes to child safety measures on the App Store, urging the company to use third-party reviewers to verify apps age ratings before they become available to download, and to make its age rating process transparent to consumers. You can read the full report, Rotten Ratings: 24 Hours in Apples App Store, here. This article originally appeared on Engadget at https://www.engadget.com/big-tech/inappropriate-apps-rated-as-safe-for-young-children-are-prevalent-in-the-app-store-report-warns-213727965.html?src=rss
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