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In the US, T-Mobile has launched what it calls the first real-time AI platform built directly into a wireless network, starting with Live Translation.The new service enables phone call translation in over 50 languages without requiring apps, downloads or specific devices. It works on any phone connected to T-Mobile's network, from flip phones to the latest smartphones, as long as at least one caller is a T-Mobile customer. All they need to do is say "Hey T-Mobile, translate." Beta registration is open now for postpaid customers, with access rolling out this spring ahead of a commercial launch later this year.Existing translation services typically require dedicated apps, specific hardware or separate subscriptions: barriers that limit adoption, particularly among less tech-savvy users or those on older devices. By embedding AI capabilities at the network level, T-Mobile is positioning translation as infrastructure rather than a product. The carrier is betting that removing friction from cross-language calls could deepen customer loyalty in ways that coverage and network speed improvements no longer can.TREND BITET-Mobile's play reflects a deeper consumer expectation taking hold: technology should work invisibly to make life easier. The implications stretch well beyond telecom. For the 60 million Americans in multilingual households, real-time translation isn't a mere convenience it's a tool for closeness and (intergenerational) connection. For small businesses, it means no longer losing customers because of a language gap. Scale that up to healthcare, where language barriers contribute to misdiagnosis and delayed treatment, or to government services, where they block access to housing, benefits and legal aid, and the stakes become even more evident.The pattern emerging here is one brands across sectors should watch closely: consumers will increasingly expect intelligence embedded at the infrastructure level, requiring zero setup, and designed to enhance human connection rather than replace it. The organizations that deliver on that whether they're carriers, banks, hospitals or public agencies will set a new standard for what "accessible" actually means.
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Marketing and Advertising
Hideki Sato, who led the design of Sega's beloved consoles from the '80s and '90s, died on Friday, according to the Japanese gaming site Beep21. He was 77. Sato worked with Sega from 1971 until the early 2000s, but he's best known for his involvement in the development of the Sega arcade games and home consoles that defined many late Gen X and early millennial childhoods, starting with the SG-1000 to the Genesis, Saturn and Dreamcast. https://t.co/hClrxLODFU Beep21 (@Beep2021) February 14, 2026 Sato went on to serve as Sega's president from 2001 to 2003. In the post announcing his death, Beep21, which interviewed Sato numerous times over the years, wrote (translated from Japanese), "He was truly a great figure who shaped Japanese gaming history and captivated Sega fans all around the world. The excitement and pioneering spirit of that era will remain forever in the hearts and memories of countless fans, for all eternity." Sato's passing comes just a few months after that of Sega co-founder David Rosen, who died in December at age 95. This article originally appeared on Engadget at https://www.engadget.com/gaming/hideki-sato-known-as-the-father-of-sega-hardware-has-reportedly-died-230634768.html?src=rss
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Marketing and Advertising
If you've been wondering what's next for Netflix's Terminator Zero in the time since its first season, we finally have an update, and it's a bummer. Responding to a fan on social media, showrunner Mattson Tomlin said this weekend that the show has been canceled. Despite being generally well received, Tomlin noted that "at the end of the day not nearly enough people watched it."It was cancelled. The critical and audience reception to it was tremendous, but at the end of the day not nearly enough people watched it. I wouldve loved to deliver on the Future War I had planned in seasons 2 and 3, but Im also very happy with how it feels contained as is. https://t.co/Dh7G6gkBF7 pic.twitter.com/dqCSXHIytg mattson tomlin (@mattsontomlin) February 13, 2026 Season one of Terminator Zero was released in August 2024 and focused on the events around Judgment Day August 29, 1997, as established in Terminator 2 and its aftermath, jumping forward to 2022, more than two decades into a war between humans and machines. In the post about the show's cancellation, Tomlin wrote, "I wouldve loved to deliver on the Future War I had planned in seasons 2 and 3, but Im also very happy with how it feels contained as is."Tomlin went on to praise the marketing team in additional replies for "trying to really make the show work," as well as the hundreds of people who worked on the show. Offering a bit of insight, Tomlin wrote, "Generally speaking, anime audiences skew younger. Terminator audiences skew older. Terminator Zero asked them to meet in the middle, and they didnt in the way the corporation needed to justify the spend to continue. Im extremely grateful to the people who have watched it."This article originally appeared on Engadget at https://www.engadget.com/entertainment/streaming/terminator-zero-showrunner-confirms-the-netflix-anime-has-been-canceled-after-one-season-211656840.html?src=rss
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Marketing and Advertising
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