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Measurement is evolving fast. See how lessons from mobile ad measurement are helping define signal-agnostic, media-neutral, and privacy-first measurement framework for today's evolving ecosystem. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
What do modern speakers need? Good sound quality? As little distortion as possible? Longevity? Well, yes. Plus, according to Bang & Olufsen, marble plinths. Bang & Olufsen is debuting a partnership with Italian marble and granite company Antolini at Milan Design Week. The Beosound Balance Natura speaker features a sculptural base from Antolini that the audio company says elevates the device to its optimal height. Apparently, the plinth isn't just there for aesthetic it's a functional audio element. Let's face it, though: You wouldn't buy a speaker with a marble stand unless you wanted that marble pedestal. And that is why they're making the model available with various Antolini stones. You can get it with natural quartz, as well as with petrified wood and fossilized wood, if you're looking for something with earthy colors. The options have different translucency and color depth, but one common feature is the anodized aluminum ring that serves as the transition between the plinth and the bottom of the speaker. In addition to the Natura version of the Beosound Balance speaker, Bang & Olufsen is also presenting a Beovision Theatre 55-inch TV and a pair of Beolab 28 speakers customized with Antolini's Amazon quartite at Milan Design Week. All the products it's showcasing during the event are made to order with prices available upon request, which says all you need to know about its price range, especially since the basic Beosound Balance isn't cheap to begin with and will set you back $3,300.This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/bang--olufsens-new-beosound-balance-speaker-model-comes-with-a-marble-plinth-131555070.html?src=rss
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Marketing and Advertising
The original Switch started a revolution when it combined the portability of handhelds with the ability to play games on your TV at home like a traditional console. But with the Switch 2, even though it's physically bigger, it feels like a sleeker, faster and more refined take on its predecessor to the point that Nintendo should have called it the Super Switch (which apparently almost happened). And after getting a chance to try it out, I'm sold on its abilities, even with its significantly higher starting price of $450. Design and display: No OLED, no problem The Switch 2 has the same basic shape and layout as the original, including its signature detachable Joy-Con. But it looks more polished all around, thanks to tapered edges and slimmer bezels. Nintendo also increased the size of its joystick caps and the face buttons on the left controller, though the latter still doesn't feel quite like a traditional D-pad. Sam Rutherford for Engadget That said, the biggest upgrade is its larger 7.9-inch 1080p LCD display, which now supports a 120Hz refresh rate with VRR and high dynamic range. Frankly, it's super bright and very colorful to the point where I don't really miss having an OLED screen. Now there's a fair bit of grumbling that Nintendo, despite the existence of the OLED Switch, didn't opt for a similar panel type on the Switch 2. But if you remember, that model didn't support HDR, so it's not like we're looking at a downgrade in display quality, though the super deep blacks you get from OLED screens would have been nice. Also, the Switch 2 feels like it defies its dimensions because even though its display is larger than the 6.2-inch version on the base Switch, it doesn't feel that much bigger. It's only half an inch taller (4.5 inches) and a little over an inch wider (9.4 vs 10.7 inches). And while its weight has also increased to 1.18 pounds with its Joy-Con attached (up from 0.88 pounds), it never felt too heavy. Sam Rutherford for Engadget Elsewhere, there are a ton of quality-of-life upgrades, including a second USB-C port (though the one on the bottom is the only one that can do video out), a built-in mic and support for microSD Express cards. That last one is a big deal, because even though the cards are more expensive, they're also significantly faster than your standard fare and they should be a major boon to download speeds and load times. I admit the lack of analog shoulder buttons is a small downer, though Nintendo says it made that choice because analog buttons would introduce a tiny bit of input lag and it wanted to go with the more responsive solution. Joy-Con features: Expanded detachables During its livestream, Nintendo spent a lot of time talking about the C button on the right Joy-Con, which feels like a first-party solution that looks to recreate everything people like about Discord. But at Nintendo's hands-on experience, there weren't any chances to test out the console's new social features, so I wasn't able to dive deeper into that. Sam Rutherford for Engadget That's ok, though, because I think the Joy-Con's new magnetic mounting system is the hidden star. Not only is there a larger button around back for popping them off, they now detach simply when you pull them left or right. There's no need to slide anything up or down first. Granted, this sounds like a small change, but it makes the whole process so much simpler and the Joy-con seem to be more securely attached as well. Then there's the Joy-Con's ability to function as a mouse (for both the left and right controllers). I thought it was pretty gimmicky, until I played Metroid Prime 4: Beyond where I suddenly found myself favoring the mouse mode over standard gamepad controls. Everything feels a bit more precise and if you're a fan of shooters on PC, it's definitely worth trying out. The obvious limitation is that while you can use the Joy-Con on your leg, you really ought to have some sort of flat surface like a table, which may not be an option if your favorite place to game is on the couch. Performance: Nintendo's move to next-gen tech Sam Rutherford for Engadget Nintendo has kept relatively quiet regarding the Switch 2's processor and memory. But the company has said the system does support DLSS and hardware-based ray tracing. Now those features might not get used in every game, but it does seem to make it way easier for third-party developers to port their titles over to the company's upcoming console. When I played the new Switch 2 versions of Street Fighter 6, Cyberpunk 2077 and Civilization 7, they all ran really smooth. And without doing a straight-up side-by-side comparison next to a proper gaming PC, it was really hard to tell if the Switch 2 was cutting corners graphically, if it was even doing it at all. The only hiccup I noticed was rather long loading times in Civ, which isn't exactly uncommon for a Sid Meier game. The flipside to this is if you told me that some of Nintendo's new first-party games like Donkey Kong Bananza and Mario Kart World were actally being run on an original Switch, I wouldn't have blinked. In some ways, Nintendo's ability to wring every last bit of performance out of its hardware and its habit of eschewing hyperrealism in favor of more stylized graphics has almost put a ceiling on the company's ability to really show off its chops. But when you pay attention, you'll really appreciate how delightfully satiny Mario Kart looks when it's running at 120 fps. I still have questions about what's going on inside the Switch 2's new dock and how it's leveraging its increased performance to deliver 4K resolutions when connected to a TV. I also think it's a travesty that Nintendo is charging money for the Switch 2 Welcome Tour. It's barely a game, but it is a genuinely useful way to introduce the console's features to new owners and it really should be pre-installed on every system for free. It also remains to be seen how the Switch 2's battery life holds up. Nintendo says it has a larger power pack than the original Switch, but it also has increased performance and a larger screen, while the company claims runtimes may vary between two and six and half hours depending on the title. But all told, the Switch 2 is exactly what you want from a successor to Nintendo's legendary hybrid console. Aside from the price, that is, because in addition to the console starting at $450, almost all of its standard accessories cost more than before, too. From the Pro Controller, which now goes for $80 ($10 more than for the original Switch) or additional pairs of Joy-Con that cost $90 (another $10 hike). And that's before you factor in the cost of games like Mario Kart World and Donkey Kong Bananza that start at $80 and $70 as digital downloads (or $90 and $80 if you want physical carts). This article originally appeared on Engadget at https://www.engadget.com/gaming/nintendo/nintendo-switch-2-hands-on-no-oled-no-problem-130002712.html?src=rss
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Marketing and Advertising
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