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Today's marketers mix research with storytelling, using data to drive decisions once ruled by instinct alone. See how marketing has evolved--and what still endures. Read more. Read the full article at MarketingProfs
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Marketing and Advertising
If you've ever tried to buy a digital photo frame, you likely know the market is full of bad products. Aura's frames are an exception they're well-designed, have great screens, the software is easy to use and there are no subscription upsells. Today, the company is diversifying its lineup with the new Aspen frame, which sits comfortably between the 10-inch Carver frame and 15-inch Walden option. With an 11.8-inch, 1,600 x 1,200 display, it's larger and has a significantly higher resolution than the 10.1-inch Carver Mat frame (my current pick for the best digital frame on the market). That display has built-in light sensors to adjust brightness depending on the environment that does a good job of keeping it from feeling like you're staring at a monitor or tablet the viewing experience on these frames is definitely more subtle. It also has a removable stand that lets you set the frame up in either portrait or landscape orientation; the Carver Mat's larger and thicker base means it can only be set up in landscape. Because the stand is removable, the Aspen is much thinner and lighter than I expected. But its more svelte dimensions don't come at the expense of structural integrity. I've tested a bunch of frames with removable stands so they can be aligned in portrait or landscape, and basically all of them have stands that are flimsy, ugly or both. The Aspen's stand, on the other hand, feels impressively solid and well-engineered. The Carver line of frames featured a touch bar for swiping through photographs or adjusting how fast it moves between images. On the Aspen there's two, so the controls are easily accessible no matter which orientation it's in. Getting photos onto the Aspen requires using Aura's app, but it again is probably the best digital photo frame app I've used. It's pretty simple to sync specific images and albums from your phone and you can also add photos by sending them to a specific email address you can set up. There are a few new software tricks in the app now, too. You can add a text caption to any image you've uploaded to the frame that'll display when the picture comes up, and you can also filter by people on the app now. Aura says that all facial processing is done on-device. The app otherwise integrates easily with Apple / iCloud Photos and Google Photos. The Aspen is on sale today for $229 and comes in either ink black or clay white; both have a subtly textured white mat surrounding the image. That's a good bit more than the $179 Carver Mat but a bigger, higher-resolution screen, smaller footprint and the flexibility of going portrait or landscape may be worth it. This article originally appeared on Engadget at https://www.engadget.com/home/auras-aspen-digital-photo-frame-features-a-bigger-better-screen-but-itll-cost-you-132728549.html?src=rss
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Marketing and Advertising
Subaru has unveiled its second-ever EV, the 2026 Trailseeker, at the New York International Auto Show. It's a slightly larger version of the company's first electric vehicle, the Solterra, and is likely based on the same platform also used by Toyota with its BZ4X electric SUV. The Trailseeker is taller than the Solterra and has more cargo area, but otherwise resembles that model, with similar body creases along the doors and rear fender. It also has the same type of plastic panels around the fenders, which was something of a polarizing feature on the Solterra. Range isn't the Trailseeker's strong point as it's equipped with a smallish 74.7-kWh lithium-ion battery and tops out at just 260 miles. Charging won't be blazingly fast either as it's limited to 150kW. However, the electric SUV will be able to handle fast charging in cold or warm conditions thanks to a battery preconditioning system, and you'll be able to pull up to any Supercharger thanks to the NACS port and Subaru's arrangement with Tesla. Subaru The Trailseeker does seem to have the goods when it comes to performance and offroading, though. It uses a symmetrical all-wheel drive system with dual motors putting out a combined 375 HP that propel it from 0-60 mph in 4.3 seconds. It also comes standard with 8.3 inches of ground clearance and the company's X-Mode system with settings for snow/dirt, deep snow/mud, grip control and downhill assist control. It's also loaded with driver assist tech powered by the company's EyeSight system. That includes pre-collision braking, front cross traffic alert, blind spot monitors, lane departure alert, a panoramic view monitor, emergency stop assist, traffic jam assist, lane change assist and adaptive cruise control. Subaru The interior looks fairly plain but it does feature a 14-inch touchscreen, the largest on any Subaru to date. In a nod to its techie market, the EV also offers a wide center console that "provides a centralized hub for devices and personal items for easy storage," the company said. That includes two 15W chargers, two fast USB-C chargers for rear passengers, plus Apple CarPlay and Android Auto support. Pricing will be announced in "early 2026," according to Subaru. However, it's likely to be more expensive than the company's Solterra, which currently starts at $38,495 before any tax credits, and ahead of any future tariffs levied on Japanese imports. This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/subarus-new-trailseeker-ev-has-solid-4x4-bonafides-but-mediocre-range-132516469.html?src=rss
Category:
Marketing and Advertising
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