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YouTube Shorts has introduced a change that brings analytics for its bite-sized video option into closer parity with rival services TikTok and Instagram. The video platform will remove the minimum play time requirement it previously had for a user watching a clip to count as a view. Beginning March 31, a "view" will be added any time a YouTube Short is played or replayed. This will likely mean that creators will see higher view counts after the change takes place. YouTube will continue to track "engaged views," which measure the number of times a clip was played "for a certain number of seconds." YouTube clarified that the shift would not impact Creator earnings or their eligibility for the YouTube Partner Program; both will continue to be assessed by the engaged view metric. Both Instagram and TikTok have defined a "view" as the number of times a video starts playing, although those platforms also offer metrics for tracking time spent watching a piece of content. Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of those people they are reaching across the services.This article originally appeared on Engadget at https://www.engadget.com/social-media/youtube-is-changing-how-it-calculates-views-for-shorts-233058880.html?src=rss
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Marketing and Advertising
Utah Governor Spencer Cox has signed the App Store Accountability Act into law, making it the first state to require that app store makers verify their users' ages. Under this law, people in Utah will need to be over age 18 to make a new account with an app store; underage users will either need to link their account to a parent's so that the adult can give permission for the child to use certain apps. The legislation is intended to protect children and teens, according to bill sponsor Todd Weiler, a Republican state senator. However, it has also raised questions about privacy and where the burden of responsibility falls to ensure that underage users don't see inappropriate content. Meta, Snap and X have supported the measure. "We applaud Governor Cox and the State of Utah for being the first in the nation to empower parents and users with greater control over teen app downloads, and urge other states to consider this groundbreaking approach," the three companies said in a joint statement Wednesday. "This approach spares users from repeatedly submitting personal information to countless individual apps and online services." Google, which runs the Play Store, had opposed the bill, and called on the governor to veto the measure. We've reached out to Apple and Google for comment now that the bill has been signed into law. As it stands, the App Store Accountability Act is slated to take effect on May 7, but it seems likely that it will face legal challenges. Digital privacy groups have opposed the law and others like it, noting security concerns about how sensitive age verification data will be used or protected. Other state laws requiring online services to confirm users' ages have also prompted lawsuits.This article originally appeared on Engadget at https://www.engadget.com/big-tech/utah-just-became-the-first-state-in-the-country-to-pass-an-age-verification-law-for-app-stores-225846117.html?src=rss
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Marketing and Advertising
Codemasters' Formula 1 franchise is back for another lap. Publisher EA says the tracks in F1 2025 have a more realistic look and feel, thanks to LiDAR scanning. The new installment arrives on May 30. Although EA didn't offer much detail about LiDAR's use, we can safely assume it involved high-resolution 3D scans of real-world tracks to make them as close to a 1:1 representation as possible. (After all, it's the same tech autonomous vehicles use for real-time 3D mapping and object detection.) Regardless, we reached out to EA to try to get more info. We'll update this story if we hear back. EA / Codemasters In other areas, F1 25 overhauls My Team, with players now able to serve as the squad's owner and driver. And in the Braking Point story mode, Konnersport has moved up in the world and is now a highly competitive team battling for championships. But wait, "a dramatic event throws the team into chaos," so rest assured the writing team still understands the importance of using obstacles in storytelling. F1 25 launches on PS5, Xbox Series X/S and PC on May 30. If you own F1 23 or F1 24, you can save 15 percent off your pre-order of the game's Iconic Edition, which typically costs $80 on PC and $90 on consoles. That variant will add post-launch Braking Point chapters that tie into Apple's upcoming film F1, starring Brad Pitt. Meanwhile, the base game costs $60 on PC and $70 on PlayStation and Xbox. You can check out the trailer below, featuring cover star Lewis Hamilton. This article originally appeared on Engadget at https://www.engadget.com/gaming/ea-used-lidar-to-model-the-tracks-in-f1-25-192206031.html?src=rss
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