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Fujifilm has unveiled one of the wilder cameras I've seen in awhile, the 102MP medium-format GFX100RF compact camera. Yes, you read that right this is a carrying-around street camera with a massive sensor and fixed 35mm f4 lens (28mm full-frame equivalent) that can shoot 11,648 x 8,736 photos. If that wasn't enough, it has features we've rarely seen on compact cameras, like a built-in ND filter and dedicated aspect ratio dial. The GFX100RF uses the same 102MP CMOS II HS medium format sensor found on the GFX100 II mirrorless camera. As Fujifilm teased last week, it can be thought of as a higher-resolution version of its popular X100 VI APS-C compact. Though smaller than any other GFX camera, it's heavier than many full-frame mirrorless cameras at 1.62 pounds (735 grams). For a premium feel, the camera is "machined from a single block of aluminum and the lens ring, dials, bottom plate, and other details are all precision-machined from aluminum as well," Fujifilm wrote in a press release. Fujifilm Like the X100 VI, it's designed as a street camera with the shutter speed, exposure compensation and aperture settings quickly visible and adjustable. However, the GFX100RF has a new dial on the back that lets you choose from nine aspect ratios including 7:6, 1:1, 3:4, 16:9, 17:6 and the 65:24 "XPan" widescreen ratio found on other GFX models. It also has a tele-converter selector/lever on the front of the camera to digitally change the focal length from the native 35mm to 45mm, 63mm and 80mm (35mm, 50mm and 65mm full-frame equivalent), with a corresponding loss of resolution. When using those modes, a new "Surround View" function can be selected that displays the area outside the image range as a semi-transparent frame. Fujifilm says the all-important fixed lens can suppress spherical aberration and field curvature thanks to a 10-element, eight-group configuration that includes two aspherical lenses. It uses a newly developed "nano-GI" coating optimized to suppress internal reflections, even at the edges. Despite the large sensor size, it can focus as close as 7.9 inches, allowing for some interesting high-res macro possibilities. Fujilfilm X100VI (top) and GFX100RFFujifilm The shutter itself is a leaf instead of focal plane type to reduce size, and the GFX100RF is Fujifilm's first GFX model with a built-in four-stop ND filter. That's a handy feature on a medium format camera for bright light shooting, as it allows for slower shutter speeds to add motion blur or wider apertures for shallower depth of field. The GFX100RF has a similar autofocus system to the GFX100 II including an AF prediction function and face/eye AF that can recognize subjects like animals, vehicles, birds, and airplanes. Burst speeds are a fairly decent 6 fps with the mechanical shutter at full resolution, a bit slower than the GFX100S II. It has a 5.76-million-dot offset electronic viewfinder like the one on the X100VI and a 3.1-inch 2-axis tilting 2.1-million-dot rear display. Fujifilm It can even shoot 4K 30fps 4:2:2 10-bit video (likely with some pixel binning), and Fujifilm says it'll deliver up to 13+ stops of dynamic range when using the FLog-2 setting. Other features include an SDXC UHS-II card slot, 20 built-in film simulations, SSD recording, mic and headphone ports and a microHDMI connector. One feature noticeably lacking compared to the X100VI is in-body stabilization. The GFX100RF is likely to appeal highly to street and travel photographers considering its capabilities. It's not cheap at $4,900, but that price is less than its main competition, the $6,660 Leica Q3, while offering a larger sensor and 40 extra megapixels. It'll be available in black or silver when it arrives in late April 2025. This article originally appeared on Engadget at https://www.engadget.com/cameras/fujifilms-gfx100rf-is-a-102mp-medium-format-compact-camera-110044609.html?src=rss
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Marketing and Advertising
Paris's iconic Le Bon Marché Rive Gauche has transformed into a high-end playground for dog lovers with its new store-wide event, "Je t'aime comme un chien!" Running through 20 April 2025, the luxury department store is celebrating canine companions with a comprehensive program that reflects the growing cultural significance of dogs "nos amis 4 pattes, icônes de la pop-culture."The elaborate installation reimagines the store's architecture through a dog-lover's lens, with giant bone sculptures adorning escalators, colorful panoramas lining the aisles, and stylized dog houses replacing traditional display cases. Beyond the visual spectacle, the event features a range of interactive experiences, including dog yoga sessions led by certified "doga" instructor Andreea Sembely, pet grooming conversations with professional Fatima Veliz, and creative workshops where visitors can make personalized dog toys from upcycled fabric scraps. Author Mylne Bertaux will also be present to sign copies of her book "Toutoute: La nouvelle place des chiens dans nos vies."This canine celebration is more than just a themed retail moment it represents the luxury market's growing recognition of pet owners as a lucrative consumer segment. With dedicated spaces like Alpha Dogs House offering specialized grooming services and the canine magazine Bâtard establishing a café within the store, Le Bon Marché demonstrates how high-end retailers are adapting to consumer priorities. Around 40-50% of high-net-worth individuals across major markets are pet owners, creating significant opportunities for (luxury) brands to develop premium pet-focused offerings that merge fashion, wellness and pet care.
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Marketing and Advertising
It looks like Metas campaign to bury a dishy, tell-all memoir from a former employee isnt exactly working. In fact, it seems that the companys legal maneuvers to block the book have had the exact opposite intended effect. Careless People has debuted at number one on the New York Times bestseller list. Its also spent much of the week in the number three position on Amazons bestseller list. Thats despite the fact that Sarah Wynn-Williams, a former policy director at Facebook, has been barred from promoting or publicly discussing the book following legal action by Meta. The memoir details much of the inner workings of Facebook during the nearly seven years Wynn-Williams worked there. It reveals new details about the companys relentless ambition to bring the social network to China, as well as numerous shocking stories about how Mark Zuckerberg, Sheryl Sandberg and other executives behaved behind closed doors. (In addition to her revelations in Careless People, Wynn-Williams has also filed a whistleblower complaint with the Securities and Exchange Committee. That complaint has not been made public, but according to NBC News, she alleges that Facebook misled investors.) Meta has come out forcefully against Wynn-Williams and the book, describing it in a statement as a mix of out-of-date and previously reported claims about the company and false accusations about our executives. The company says Wynn-Williams was fired in 2017 for poor performance and toxic behavior. Meta initiated arbitration proceedings against Wynn-Williams last week, resulting in a decision that for now prevents her from publicly discussing or promoting the work. But, as the bestseller lists show, the move has done little to kill interest in the work.This article originally appeared on Engadget at https://www.engadget.com/social-media/careless-people-hits-the-top-of-the-new-york-times-bestseller-list-235008451.html?src=rss
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Marketing and Advertising
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