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Starting today, General Motors is starting to sell approved North American Charging Standard (NACS) DC adapters for its electric vehicles. GM originally announced it would support Teslas NACS connector 15 months ago, but its taken them until today to get adapters out to the market. Models from Chevrolet, Cadillac and GMC will all be able to use this new adapter. Previously, GM electric vehicles werent compatible with Tesla Superchargers, as they were outfitted with a different proprietary charging port. Those who own these EVs can purchase an adapter for $225 using your vehicle brands mobile app. The app can also help owners locate the closest Supercharger station. These NACS DC adapters will first be available to US customers, while Canadian EV owners will have to wait until later this year. Moving forward, GM vehicles will now come with NACS DC adapters, meaning future owners wont have to fork $225 over for the ability to recharge. To ensure all GM EV owners can power up their vehicles, the company is working with multiple supplies to provide enough adapters for all. Earlier this year, Ford EV owners started being able to charge their vehicles at Teslas Superchargers. Subaru, Hyundai and basically every other major automaker in the US also made similar announcements last year. That GM took well over a year to release adapters could be due to Tesla firing its entire Supercharger team in April, according to a report from Forbes.This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/gm-electric-vehicles-can-finally-recharge-at-tesla-supercharger-stations-135228213.html?src=rss
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Marketing and Advertising
Greggs, the beloved British baked goods and coffee-to-go chain, took an unexpected leap from pastries to precious metals with the launch of its first-ever jewelry collection, Baked in Gold. Timed to coincide with London Fashion Week 2024 and designed by British artist Dion Kitson, the collection features five pieces of 22-carat gold-plated jewelry inspired by Greggs' iconic menu items. From Sausage Roll Stud Earrings to a Jammy Heart Necklace, the pieces were available exclusively online at prices ranging from GBP 36 to GBP 96 and quickly sold out.By partnering with Kitson, known for his irreverent take on everyday British life, Greggs tapped into the same vein of humor and relatability that has made the chain so popular. Developed with Here Be Dragons, the jewelry collection created a perfect PR storm by combining a limited edition drop with Greggs' iconic pastries and knack for self-aware marketing. It's the kind of unexpected brand extension that can help keep an established brand fresh in people's minds, potentially attracting new customers while reinforcing loyalty among existing fans.
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Marketing and Advertising
While I'm a MacBook gal myself, the appeal of investing in an iMac has crossed my mind now and again all that display space is just so enticing. One of the major reasons I've resisted is the price of getting a new iMac, but a record-low price is giving me a change of heart. Right now, the 2023 iMac with M3 chip is down to $1,100 from $1,300 thanks to a 12 percent discount and a $49 coupon. This model offers an 8-core CPU and 256GB of storage but no AppleCare+. In our review, we gave the newest iMac an 86, thanks mostly to the M3 chip. In our tests, the iMac never slowed down or struggled with browsing, photo editing, or games. Overall, it gave us all the quality and speed we could need for day-to-day use. Plus, it's great to have 24GB of RAM versus the M1's 16GB. The display is also top-notch, and the device is super lightweight, at under 10 pounds and less than 11.5mm in thickness. At the same time, the 2023 iMac isn't a big upgrade from its predecessor. As we said then, "If you've seen a 24-inch iMac before, you've seen this one." It doesn't have a larger option or vertical screen adjustment. Plus, that 256GB of storage and 8GB of RAM still make this feel overpriced, even with the markdown. Follow @EngadgetDeals on Twitter for the latest tech deals and buying advice in the lead up to October Prime Day 2024.This article originally appeared on Engadget at https://www.engadget.com/deals/apples-m3-imac-is-down-to-a-record-low-price-ahead-of-october-prime-day-132441743.html?src=rss
Category:
Marketing and Advertising
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